November 15, 2018 at 11:05AM
Years ago, Costco was generally thought of as the place you went to buy cheeseballs in bulk, but oh boy has that changed. The store has slowly but surely turned itself into a place health nuts hit up on the regular—whether it’s for the long-lasting avocados, affordable succulents to add to your urban jungle, fitness memberships, acai bowls, or even discounted exercise equipment. Seriously, it has it all. And now its beauty category is majorly expanding, too.
According to the Beauty Independent, Costco is now selling prestige beauty products—most of which you can buy right online. And of course in true Costco fashion, you can expect all the markdowns, making it possible to snag some of your favorite pricey (and super luxe!) beauty products for a fraction of the cost. “Like all retailers today, they want to capture the millennial,” said Tom Winarick, president and CEO of BioBoutique Beauty Lab. “There’s a lot of traditional luxury prestige retailers that haven’t gotten there yet, and here you have Costco doing it.”
Aside from big brands like Dr. Brandt and Clinique, Costco is also emphasizing Japanese beauty products with plenty of additions from Tatcha and Shiseido—AKA things you’d normally find at department stores or at Sephora. There is one catch when shopping the items from the mega retailer, though. While there are beauty products you can buy as a non-member, most of these higher-end options require the membership. But hey—since this is just one of the many perks of having one, that yearly payment seems more than worth it.
11 beauty products you can now grab from Costco.