May 21, 2019 at 08:53AM by CWC
The U.K. has given us a lot of things worth loving: the national treasure that is James Corden, The Spice Girls‘ entire musical catalogue, and shirtless photos of David Beckham, to name a few of my personal favorites. But they have truly outdone themselves this time around when they blessed us with The Inkey List, a London-based skin-care line that hit the shelves of Sephora last month.
I could write an entire thesis about how great this brand is, but I’ll stick to a few key points so you can get the gist. First of all, every product is under $15. In fact, most of them retailing in the $7 to $10 range means you can put together an entire routine for less than 60 bucks, AKA less than the cost of two fancy fitness classes. And second of all, the products are good (like, really good).
Each product is centered on a single ingredient—vitamin C, retinol, and glycolic acid, to name a few fan favorites—and the boxes offer up simplified, straightforward explainers on what each and every one of them does. Squalene, for example, is a “natural skin oil that helps to hydrate and protect skin,” while lactic acid is a “natural AHA derived from milk and fruit sugars. It acts as an exfoliant, which helps loosen and remove dead skin cells from the skin’s surface.” Whether you’re a walking ingredient thesaurus or just getting started in your personal skin-care journey, pretty much anyone can appreciate just how easy The Inkey List makes it to decide which products are worth adding to your regimen.
One more thing worth talking about is the packaging. While it may not exactly be the stuff of #shelfie dreams, according to the brand’s founder, that’s actually on purpose. Instead of pouring money into pricey packaging, they’ve opted to dedicate their funds to the formulas themselves, which definitely helps explain why they’re so effective. And while the one ounce bottles may look mini, they’re actually full sizes. “The Inkey team has just cut out pricey, double-walled bottles so you don’t have to spend your money on that, rather than the ingredients inside,” the brand explains in a press release.
The brand’s mission is to offer high-quality ingredients at a low cost, and they’ve definitely delivered. A few standouts from the line that I’ve developed a deep and committed relationship with in the past few weeks: The Polyglutamic Acid Serum ($15), which purportedly holds four times as much moisture as hyaluronic acid; the Glycolic Acid Toner ($11), which is made with 10% glycolic acid to exfoliate and brighten skin; and the Caffeine Eye Cream ($10) , which I keep on my desk to help me look immediately more awake on even my most exhausted mornings.
Understandably, I’m not the only one who has fallen in love with this British beauty import after its journey across the pond. Since it launched in Sephora on April 19th, The Inkey List has sold a product every 30 seconds, according to the brand. NBD. Looks like I’d better stock up.