Given that so much has changed across the world over the last two months, here at Who What Wear we decided to ask our readers what they wanted to see more of in this ever-evolving climate. From stories on loungewear to work from home outfit ideas, our readers responded with varying answers about what still feels relevant to them today and of course, we have tried to deliver on each and every request.
Though throughout all the emails and comments we received one thing was clear, people are yearning to know more about how to support British-designed brands. Several readers wrote in and explained they’d like us to highlight a few more UK-based brands, so today we’re doing just that.
From Ghost, to Kitri, Rixo and Shrimps, the UK is home to a wealth of talent, particularly when it comes to contemporary labels with their own unique flair. Each of the brands listed below has an instantly recognizable aesthetic to cater to their individual customer. So whether you know them all, or you’re reading about them for the first time today, here are 10 British brands we think deserve your attention.