Rebag Is Getting Into the Re-Accessories Game

June 17, 2020 at 08:12PM

While some brands are understandably struggling with the devastating impact of coronavirus on business, others are thriving. Namely, Rebag, a luxury retailer specializing in used designer handbags. As customers continue to buy less, more thoughtful, sustainable purchases are becoming more of a priority. According to Thredup’s 2019 resale report, the secondhand industry has grown 21 times faster than the traditional retail industry in the past three years.


Since Rebag’s launch in 2014, the site has become one of the top resale destinations with ongoing innovations that redefine how customers shop and view luxury fashion. Rebag understands that your closet is a revolving door that will change over time: Its Infinity program allows shoppers to trade in previous purchases for a hefty 70 to 80 percent back in credit, which replaces the traditional attitude toward lifetime ownership. In 2019, Rebag introduced Clair, an industry-shattering proprietary tool that pumps out the cost and resale value of almost any designer bag within an hour. Rebag recently reported a $15 million Series D backing in May, bringing it up to $68 million, no small feat for a six-year-old company.

Which brings us to today. Starting now, Rebag is expanding in other small accessories, a natural progression for the site’s trajectory. As with any luxury brand, accessories provide an entry-level point for customers who can’t splurge on designer handbags. From vintage styles to pristine items fresh from the box, prices start as low as $155 and will fluctuate as Rebag continues to update the section with gently used goods acquired from sellers like you and me. It only makes sense that you can shop for limited edition $30,000 Birkin online while simultaneously adding a matching scarf to your cart.

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“When we launched Rebag, our goal was to become the expert in luxury handbags, which we largely succeeded in,” said Charles Gorra in a press release, the CEO and Founder of Rebag. “By expanding our business model with the launch of accessories, we are excited to broaden our knowledge and continue to share it with our customers.”

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This development establishes Rebag not only a premiere spot to get the hottest it-bag on the market, but now it is a trustworthy place to buy vintage Chanel jewelry, covetable Fendi accessories and more. You finally can stop letting that old Louis Vuitton belt collect dust in your closet— Just sell it to Rebag and find something you’ll actually want to wear.

Justine Carreon is the market editor at covering fashion, Dutch ovens, and fashion again.

Author | Elle
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