ThirdLove Launches The TL Effect to Support Businesses Led by Women of Color

June 17, 2020 at 06:57PM

ThirdLove has always strived to make every woman feel confident and celebrated—it’s a mission that’s been the driving force behind their brand since its inception. As brands respond to worldwide demonstrations against the senseless killing of Black people by reflecting on their commitment to diversity, ThirdLove has moved beyond social statements of solidarity.


On Wednesday, June 17, ThirdLove announced The TL Effect, an initiative that will support women of color-led businesses through monetary grants and mentorship. Each quarter, the ThirdLove team will select a female entrepreneur of color to support. As part of the multi-pronged plan of action, ThirdLove will provide a portion of its office space to entrepreneurs to utilize for their day-to-day business operations, including meetings and photoshoots. ThirdLove is also pledging to highlight and raise brand awareness for these businesses through its social platforms.


“If we can contribute to the success of more female founders of color, they will be able to hire others, and impact the world, and then mentor others over time. We see this as mutually beneficial — listening and learning from these founders’ experiences and points of view can ultimately help affect change within our company and community,” the brand wrote on its site to announce the initiative.

Founders interested in getting involved with The TL Effect can apply when the application process is available on June 30. Sign up here for updates on The TL Effect and how to apply.

ASSISTANT EDITORNerisha is the assistant editor at, covering all things beauty and fashion.

Author | Elle
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