I Think This Bikini Trend Looks Good on Everyone

June 18, 2020 at 06:00AM


I always want bikini shopping to be as quick and easy as possible, and over the years, I have realised there is one trend that I just can’t fault when it comes to fit. Thanks to Hunza G, seersucker bikinis and one-pieces have been one of the most popular swimsuit trends for the past few years. The brand was originally launched in 1984 and created the iconic minidress Julia Roberts wore in Pretty Woman. Thirty years later, the brand switched gears to create one-size scrunch-fabric swimsuits in a rainbow of colours. 

Hunza’s suits have become go-tos among the A-list. When Rosie Huntington-Whiteley wore one of the suits in Italy last year, the site crashed due to the surge in demand. Unsurprisingly, this trend for scrunch-fabric swimwear has hit the high street. ASOS creates separates that you can mix and match, with great options for fuller busts. Another brand that has really caught my attention this year is Youswim, which produces the swimwear in London and aims to “turn the tide on standard, inflexible sizing by creating swimwear that represents women realistically, accepting our bodies as they are.” All of Youswim’s suits come in one size and will fit UK sizes 6 to 18. 

Keep scrolling to see this bikini style and shop my favourite pieces. 

On Nicole Ocran: Youswim bikini

On Reem Kanj: ASOS bikini

On Dronme: Youswim bikini

On Bettina Looney: Hunza G swimsuit


On ASOS Lotte: ASOS bikini

On Rosie Huntington-Whiteley: Hunza G swimsuit

Next up, see our guide to the key trends for spring and summer 2020.

Author Emma Spedding | Whowhatwear
Selected by CWC