As far as British perfumeries go, none are more iconic than Jo Malone London. From its elegant glass bottles and gorgeous cream and black packaging to its ever-expanding fragrance library, Jo Malone’s perfumes have become synonymous with our special occasions; cherished moments to which we can return to with just a single spritz. This potent blend of luxury and sentimentality is the reason why Jo Malone has found its way into the hearts of women all around the world—which includes celebrities, beauty editors, and even royalty.
“Our scents are elegantly simple with an unexpected twist; pure and beautiful ingredients that are allowed to shine put together with something that shouldn’t work but does,” says Emma South, Jo Malone London’s fragrance and lifestyle expert. “I love this slight irreverence in our creations. It all started with the basil in Lime Basil & Mandarin; basil as an ingredient was extremely unusual at the time, one that was normally associated with cooking, and a real surprise in a scent. Today, we continue to try to push the boundaries with our ingredients.”
But which Jo Malone scents are the most popular? With more to choose from than ever before, we set about discovering the go-to perfumes of the stars, as well as which scents Jo Malone’s devoted clientele (that’s you) always come back to.
When we consulted with our friends at Jo Malone London, they revealed that Rosie Huntington-Whiteley’s favourite fragrance, Lime Basil & Mandarin, which launched back in 1999, is still proving as popular as ever—but which other perfumes are continuously in demand?