The One Brand I’m the Most Excited by In 2020

October 25, 2020 at 10:00AM

Every fashion buyer I have spoken to this year has said their approach to 2020 is to stick to classic basics and seasonal staples, such as boots and wear-forever outerwear. This shift towards timeless, seasonless items is one that we have seen for years, however now more than ever people are making considered purchases with sustainability and longevity in mind.

One brand that is leading the way when it comes to classic items is Totême. The Stockholm-based brand was founded by fashion blogger Elin Kling in 2014, and creates classic staples that have a clear identifiable edge. The Totême colour palette is neutral, with camels, chocolate, black, cream and greys. The focus is on the silhouettes, however, as all the pieces play with proportion. Take the iconic Annecy coat—it has an exaggerated lapel, XL pockets and fall to the ankle—making it striking, despite being simple. 

While Totême has been building a fanbase over the past few years, this year seems something of a breakout year. Just this week Rosie Huntington Whitely posted on her Instagram feed a gallery of her recent winter looks, and four out of five of her outfits were by the brand. From knitted dresses to blouses to cashmere coats, the autumn winter collection is exactly what we want to be wearing right now. Keep scrolling to see our edit of the best pieces by Totême right now.


Next up, see our guide to the key trends for autumn winter 2020. 

Author Emma Spedding | Whowhatwear
Selected by CWC

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