I’ve Found 25 of the Most Unique Gifts From the Coolest Independent Brands

November 24, 2020 at 06:00AM

This year all retailers have faced a huge strain and pressure due to the pandemic, and small brands have certainly felt the brunt of the restrictions with cancelled orders, shuttered boutiques and warehouses and endless challenges with manufacturing and delivery. However the silver lining, has been the outpouring of support for these small but mighty brands. Ever since the first lockdown back in March, there has been a huge push across all sectors for consumers to buy local and buy small, using our spending power to support independent, small businesses. This doesn’t just apply to where we buy our bananas and our morning coffee, but is something many of us will be considering when embarking on our Christmas shopping this year. 

Cathleen Nicol, founder of handbag brand, C.Nicol previously said to Who What Wear: “If people in the UK are considering making a purchase for themselves or for a gift for someone and prefer not to visit stores, I would encourage them to seek out UK independent brands that sell online and can deliver directly to them. More established brands are already acting fast and upping their digital strategies and budgets to reach customers but for some smaller brands without teams and moveable budgets, it isn’t always possible to do this quickly.” Luckily if you’re unable to head to a shop before Christmas, you can shop plenty of small brands online via sites like Wolf and Badger and Trouva which stock hundreds of under-the-radar labels and boutiques.

If you want to shop small this Christmas, below you’ll find stocking fillersfashion buys and homeware gems that are truly unique—and so will wow anyone you are looking to spoil this December. 

These watercolour flowers are so beautiful you’ll want to collect a whole bunch—excuse the pun. 

One of our favourite under-the-radar beauty brands. And yes, the product is as good as the packaging. 

Honna creates the perfect striped pyjamas. 

These glass bottles are the most beautiful thing you can have on your basin. 

The coolest mirror, hands down. 

We also love the Liha candles. 

S.Joon is one of our favourite little-known handbag brands. 

These rainbow candles are so beautiful, we want every single colour. 

A shell to store all your jewellery and trinkets. 

Yes body lotion can be this beautiful. 

Lisou creates the most beautiful joyful clothes. 

Who knew a bath mat could be this cool. 

Rixo has expanded beyond printed dresses, and this retro knit is bound to be a crowd pleaser.

Hoops that truly pack a punch. 

This green satin scrunchie could even change Carrie Bradshaw’s stance on scrunchies. 

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Sloane Stationery creates beautiful leather bound notebooks. 

Because there’s no better gift than a good night’s sleep. 

These diamonds are so striking. 

A fluffy bag? Yes please!

The colours in this throw are so beautiful

Anissa Kermiche creates the most beautiful vases and tableware.

A collar Princess Di would be proud of. 

Just look at those colours. 

The cutest stocking filler.

This brand has long been a WWW favourite. 

Next up, see our edit of more Christmas gifts for women. 

Author Emma Spedding | Whowhatwear
Selected by CWC

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