December 05, 2020 at 06:00AM
Zara needs absolutely no introduction that’s for sure. From Instagram accounts honoring a trending Zara coat or spotty dress to being the Duchess of Cambridge‘s go-to for classic staples, Zara can do no wrong. But did you know that the high-street mega brand also owns a load of other different, but just as great, high-street labels? It might have passed you by as each of the sister brands has its own identity—distinctly different from the original, so you might not even realise they’re part of the same group. There’s Massimo Dutti, which is a more grown-up sort of label, offering chic separates such as cashmere cardigans and leather shirts. Uterqüe is the fashion-forward brand, which is the place to find brightly-coloured shirts and bold silhouettes. There are also stores such as Bershka that are aimed at a slightly younger audience and are brilliant for indulging in your love of all things ’90s.
After a truly amazing piece that isn’t designer? Zara brand Uterqüe is where you need to go. Find bold orange shirts and leather jackets that look straight off the runway, as well as chunky lace-up shoes and feathered tops.
Bershka is great for those on a slightly smaller budget than Zara prices. Ideal for the ’90s look too. Find oversized blazers, cute T-shirts and basic sweaters.
Minimalists, listen up, this one’s for you. Massimo Dutti knows what it’s doing when it comes to chic pieces. All the brand’s items are pared back in muted tones. Choose from the gorgeous leather shirts, classic blazers, oversized shirts and wear-all-the-time jeans. A wardrobe staples mecca.
Perhaps one of its more lesser-known labels, Pull&Bear offers affordable fashion for a slightly younger demographic. You have to hunt a little more to find the right pieces—I’ve got my eye on the checked shacket and the shoulder pad T-shirt.
Thanks to the pandemic, we’ve all been looking for comfier, WFH-friendly pieces. Which is why I’m so pleased that Oysho is around. Pegged as the sleepwear and lingerie arm of the Inditex family, this is exactly where you want to find soft cashmere co-ords, cosy knits and great PJs. A real winner for 2020, that’s for sure.
Last, we have Stradivarius. I’d say this brand bridges the gap between the younger brands and Zara. It’s still more affordable but you can find some real gems such as the knee-high cowboy boots and the fringed overshirt.
Next up, this bra-size calculator is a thing of genius.