January 27, 2021 at 03:03PM
“The name touches my heart and reminds me of my connection with Prince,” says Carmen Electra over a Zoom call. She’s referring to her new skincare line, GOGO Skincare, which launched in November 2020. The brand is named after Electra’s single “Go-Go Dancer” off of her 1993 self-titled debut album, which was famously produced by Prince.
The actress, model and singer admits that back then, she wasn’t exactly a skincare and wellness fanatic. “I’d definitely fall asleep with makeup on and end up with super dry skin and breakouts. And I used to only drink soda,” she laughs. “If you look back on paparazzi photos, I always had a Coca-Cola in my hand. I probably had eight or nine [cans] a day. Over the past few I’ve started drinking water and I’ve noticed such a big difference in my skin.”
Speaking of water, Electra, a self-proclaimed “city girl” was forced out of her home due to a flood at the beginning of 2020, and headed on a road trip to Palm Springs, where she says she “started to pay attention to nature, which is not like me at all. I started to appreciate the environment and even water,” she says with a laugh. Her Palm Springs mini getaway, and her newfound appreciation for the outdoors, kicked off the conversation about starting a skincare line. “The colour of the packaging actually represents water.”
GOGO Skincare follows the “less is more” approach that many new brands are taking, and is made up of only three products: Glow serum, Awaken eye cream and Nourish moisturizer. The unisex, cruelty-free, vegan products speaks to Electra’s simple skin philosophy.
GOGO Skincare is available to purchase now for $149.95 USD or $99.95 USD for a subscription that includes special insider perks.
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