In many ways you could say that thanks to the internet, fashion has become democratised. Anyone, no matter what part of the world they live in, can buy the same item. Someone in Sydney can purchase the latest Bottega Veneta bag as easily as someone living in Mexico City. However, while Instagram might make you think that “everyone dresses the same” that’s not strictly true.
Having spent plenty of time (read: years) looking through street style looks during various fashion weeks, I can tell you that there’s a definite difference between how the fashion crowd in London dress to those in Milan, New York and Paris. Each individual city has its own look. London remains true to its eccentric reputation, Milan is bold and full of Gucci, New York is slick and Paris is chic (with a lot of black and Chanel).
But what about other cities in the world? I reached out to women living all over—from Dubai to Lagos, as well as Oslo, Paris and Corsica, to find out how women are shopping today. There were absolutely some similarities in terms of labels—Jacquemus and Bottega being the stand-out most sought-after brands. However, it was also clear that each place has its own style. Keep scrolling to see what women across the world have on their wishlists today.