As any loyal Who What Wear readers will know, we are, and have always been, pretty serious when it comes to vintage fashion and have long believed that it should be an integrated part of the average wardrobe. The second-hand movement has certainly gained momentum over the last few years, yet we believe it is so much more than a passing fad, and regardless of the fluctuations of public perception, we remain dedicated to the pre-loved cause.
Of course, we could not be happier that vintage fashion is finally getting the attention it deserves, and it feels as though every week, we see the launch of another online seller. Understandably, the sheer choice on offer can be overwhelming for second-hand newbies, so I have been scrolling through my Instagram feed to pinpoint nine stores that I return to again and again.
The amazing thing about vintage is that it is so multifaceted, and the proliferation of new platforms means that there will be an edit out there to cater to your needs. From Finds by Foxes‘ fabulously size-diverse collections and Darling + Vintage’s unique showstoppers to Selena’s Shop’s ’70s appeal and One Scoop Store’s contemporary offering, trust me when I say there’ll be something for everyone. Scroll down to see and shop my definitive online-vintage-store edit.