June 24, 2021 at 03:01PM
We thought we had a crop of romantic summer dresses all lined up, but then H&M dropped the news about its collaboration with Brock Collection, and we quickly realized we have more to shop. Los Angeles-based label Brock Collection was founded in 2014 by Laura Vassar and Kristopher Brock, who met at New York City’s Parsons School of Design. The duo have quickly become known for a sophisticated vintage aesthetic and soft-tone, romantic florals, which they bring to a more affordable price point for this H&M range that retails at $13-$50 and is sourced from fully sustainable fabrics including organic linen, organic cotton, recycled cotton, recycled polyester, and Tencel lyocell.
While the dresses with Brock’s signature feminine details like ribbon sleeves and smocking will likely go fast, these easy-to-wear pieces also include trendy corsets, accessories like a standout denim quilted bag, tufted mules, and delicate gold jewelry, so you can get dressed from head to toe. Choreographer Sherrie Silver was on board for the campaign, which includes a modern dance routine performed by Julia Campbell-Gillies, Patricia Manfield (aka Heir), Alva Claire, Dulcie Gibbons, Marygrace Tropeano, Dohyun Kim, Ajok Daing, and Silver. Click through to see the full lineup, then shop every piece you love in select H&M stores in the US and at