There’s a New Affordable Handbag Brand in Town and We’re Obsessed

July 22, 2021 at 12:00PM

There’s nothing quite like seeing a celebrity wearing a cool new brand that you’ve never seen before. But it’s even better when you discover that it’s affordable. JW PEI’s bags have been spotted on the likes of Emily Ratajkowski and Gigi Hadid and influencers are also getting in on the act with Who What Wear favourite Lydia of @femmeblk also wearing one of the brand’s coveted bags. 

So what makes these totes so special? The bags are minimalist in design and never showy, however small details like a ruched handle or a new take on the baguette bag make them stand out. Perhaps its real selling point is its range of on-trend colours, with one 2021’s biggest colours, green, featuring prominently in its latest collection. Or maybe that it’s actually affordable with the priciest of the bags coming in at £129. 

JW PEI was created in 2016 by Stephanie Li and her husband Yang Pei. The brand uses high quality canvas, polyurethane, and certified fabric made from recycled plastic bottles, according to its website. Whether you’re looking for a new affordable label or something a little different, then we’ve probably just found your new favourite handbag brand.

Emily Ratajkowski wearing the Gabby bag from JW PEI.

Emily Ratajkowski wearing the Gabby bag from JW PEI.

Lydia wearing the Maze bag.

Gigi Haid wearing the Gabby bag from JW PEI.

Next up, the biggest autumn/winter 2021 fashion trends to know. 


Author Elinor Block | Whowhatwear
Selected by CWC

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