We’re in Our 40s, and These Are the 10 Places We Always Shop

July 26, 2021 at 05:00AM

There’s no doubt that our style evolves as we get older. By the time you’re in your 40s, you know what pieces work for your lifestyle, career, body, and personal taste. There’s a confidence that lies in an over-40 woman’s wardrobe. You don’t force yourself to wear trends that don’t work for you, and by this point, you’ve likely built a reliable capsule wardrobe that consists of timeless staples along with powerful statement pieces. Eager to find out where stylish women in their 40s shop to create said reliable wardrobe, I tapped five fashion-forward women over 40 who I love to follow on Instagram for their chic style. Below, they’re sharing the retailers, stores, and boutiques they shop for classic and trending pieces alike, along with some of their current must-haves from each store. Read on to get inspired by their picks.

“I’ve been a fan of Zara for a very long time now. It’s my go-to place for good-quality basics such as T-shirts and tops. I also often look for denim at Zara too. I love the fact that they are super quick at catching up on the latest trends and you can easily find fun and unique pieces.”

“Net-a-Porter is the perfect place to shop for designer items that are currently trending. It also has an amazing range of contemporary and new up-and-coming designers. I love the fact that Net-a-Porter created a Net Sustain category where you can find sustainable pieces easily. I tend to shop at Net-a-Porter when looking for my forever pieces such as blazers, trench coats, and trousers along with unique accessories.”

McMullen is one of my favourite boutiques. Owner Sherri McMullen has such an amazing eye, and her shop is filled with a mix of new brands like Christopher John Rogers and longtime loves of mine like Tibi and Proenza Schouler. The accessories and home items are not to be missed.”

You can shop this store in the UK via Farfetch. 

“Modern Citizen was started by an old co-worker at Gap, and I love its mission of serving the modern woman who is a citizen of the world. Everything is classic but current, most pieces are under £150, and it is also thoughtful about sustainability and giving back.”

Taxes will be applied. 

Taxes will be applied. 


Taxes will be applied. 

“Zara’s more sophisticated, upscale sister brand just recently started shipping to the U.S., and I am hooked! The offerings are runway-driven but polished and designed to be worn for more than one season.”

“This Barcelona-based brand is an up-and-coming hit, with European chicsters like Blanca Miro among its biggest fans. I love its feminine, statement vibe and that it’s also everyday wearable.”

“Trois the Label is a small brand that creates understated sophisticated clothes that are beautifully made. I would happily buy every piece it makes. I can’t help myself. I’m obsessed! I love that it creates thoughtful silhouettes that are a pleasure to style while making me feel confident and sexy.”

Taxes will be applied. 

Taxes will be applied. 

Taxes will be applied. 

“Posse is a slow-fashion Australian brand that makes timeless clothing to celebrate the modern-day woman who wants to feel beautiful, enjoys vintage style, and will continue to wear its well-made garments year after year. As a person who embraces a less-is-more approach to style, I love that Posse makes clothes that 1) fit my body, 2) are effortless to style and 3) make me feel beautiful!”

“Arket is part of the H&M family, and it’s my go-to for chic, minimal pieces. I am not generally a minimal dresser but love its simple, black, throw-on cotton dresses; crisp, feminine blouses; and leather sandals. They shout ‘quality’ and always fit well. Plus, [the brand is] great at producing dresses with flattering, floaty sleeves.”

“My style is colourful, and I love anything embroidered, so Pink City Prints—founded by British art graduate Molly Russell—is right up my street. It’s a small brand, working alongside artisans in Jaipur, India, which means you won’t find the pieces produced in huge numbers. I love Molly’s designs and always feel special wearing them.”

Next up, the biggest autumn/winter 2021 fashion trends to know. 

This piece originally appeared on Who What Wear U.S. 

Author Judith Jones | Whowhatwear
Selected by CWC

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