10 New-In Autumn Buys I Really Love This Week

September 02, 2021 at 06:15AM

Emma wears the Free People leather trousers from this week’s shopping picks, with a Shrimps cardigan and Essen pumps.

As several stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, and so every week, I update this story with the pieces that have caught my eye and that really stand out. The weather this week has seen us all return to our knitwear and raincoats, and so I’ve started compiling my autumn wish list. Below, I’ve included some of the chicest autumn-ready items I’ve seen this year, including a beautiful camel coat, perfect vegan leather trousers and the cardigan I’ve been dreaming about for years. 

So whether you’re looking to buy, browse or discover something new, keep scrolling for pieces I love and think are worth investing in, from the high street to designer labels. 

I’m so impressed with this River Island dress.

These are epic. 

So cosy. 

Yes this looks like a dressing gown, but I still love it. 

This sage colour is so beautiful. 

The perfect trench. 

The dream handbag. 

Gabriela Hearst’s striped dresses are one of the most sought-after items for autumn 2021. 

I’m obsessed with this checked skirt set. Well played Kitri. 

They both make great separates too.

The colours in this are just so beautiful. 

The perfect winter coat. 

Such a cool print. 

I own these and they are an amazing fit. 

This colour is so beautiful, and would look amazing with knee-high boots. 

Top tip—John Lewis’ brand Kin has lots of amazing chunky boots.


I’ve been considering buying a Hayley Menzies cardigan for years. 

I’d wear this with the matching trousers.

This dress is now a classic for a reason. 

A fantasy purchase for me. 

I own this in pink, and adore it, so am considering this autumn version.

I’ve never actually owned a pair of Drs, but think this is the year. 

Hello there dream cardigan.

All I can say is WOW.

There’s a matching ring too.

Perfect for staycations.

Pair with the matching trousers for added impact.

Yes Zara!

I never thought I’d want a gym dress, but here we are.

The perfect trench coat. 

This has only recently come back in stock—and I love it. 

This red and white tote was hand-woven in Colombia.

Everyone in the team has their eye on this jumper.

The skirt I’m wearing in the above picture.

It was love at first sight.

I love how & Other Stories has styled this shirt half-tucked in. 

Paris Texas creates the BEST knee-high boots.

It’s all about baggy jeans for autumn.

This is very out-there, but I love it!

Of course, COS is behind this chic knit.

Unfortunately, this is what I’ll be living in this August. 

I’m starting to think of my autumn purchases.

The chicest chuck-it-all-in bag. 

These are, in my opinion, the perfect sunglasses.

I’m so into this navy set from Mango.

This Isabel Marant jacket is a classic each autumn.

Wear now with sandals or with tights and boots in winter.

I have this dress—and I’m obsessed.

I am obsessed with this colour orange.

A colour that you can’t help but smile at.

I’m finally being tempted by the bucket hat trend. 

Sir creates the perfect summer dresses.

This brand is so buzzy at the moment.

Alexa has been reunited with Mulberry, and I couldn’t be happier. 

Can you tell all I’m wearing is dresses at the moment?

It was love at first sight. 

Ideal for cool summer evenings.

The embroidery on this puff sleeved mini dress makes it look so premium.

Gucci has created its own fisherman sandals, this is not a drill.

Can’t say no to a bit of classic pinstripe shirting.

I wear gold chains with everything in my wardrobe: From dresses to denim.

These will look just as good at home with slippers as they will with heels and the matching top for cocktails. 

I adore this shape. 

Just wait until you see the back…

For some reason sweatshirts are looking particularly chic this season, especially this oversized Breton style from & Other Stories.

Hello forever jeans, I’ll have you in every shade of blue please.

Just add jeans, gold hoops and chunky sandals and you’ve got the perfect summer’s evening outfit.

Sorry to be cheesy, but this has my heart. 

You’ll be able to wear this throughout autumn and winter too. 

Liberty has the best selection of homeware brands. 

Mermaids on a dress = so cute!

This looks so expensive. 

I’m obsessed with this colour orange at the moment. 

To wear with the skirt below. 

Kai Collective just launched pyjamas and I love them all. 

Another beautiful summer dress.

This blue is my favourite colour. 

This also comes with matching trousers. 

I have a lot of love for this colour orange.

I just love how these are styled on the COS website.

This watch comes in a rainbow of colours, but the green is my favourite. 

The print of this Kai Collective dress is inspired by the Ghanaian Adinkra symbol Dwennimmen.

Our beauty editor Mica seriously knows her stuff, and she has told me this is the best SPF in her opinion.

I have this in a powder blue gingham and would happily wear it every day this summer.

The perfect throw-on summer dress.

These are the perfect partner to all the dresses I’ve included this week. 

I am obsessed with this colour at the moment. 

Instagram-famous Gustaf Westman’s mirrors have just landed on Liberty. Something tells me they won’t be around for long. 

Sandals that can keep up with multiple laps of the park. 

These also come in pink. 

Who What Wear’s Editor-in-Chief Kat Collings spotted these, and they look so expensive. 

Now we can socialise again, a little black dress is a very handy item to have to hand. 

Next up, see our guide to the key trends for spring/summer 2021

Author Emma Spedding | Whowhatwear
Selected by CWC

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