The Cult Sneakers That Go With Everything in Our Wardrobes

August 19, 2020 at 07:00AM When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V

Read More

8 Fashion Editors Reveal the Top Items on Their Summer Wish Lists

August 15, 2020 at 06:03AM There are few people who spend as much time contemplating clothes as fashion editors do. After all, it’s packed right there into the job title that a healthy obsession with all things style should, at the very least, be a prerequisite.  With a few weeks of summer still left

Read More

8 Fashion Editors Reveal the Top Items on Their Summer Wish Lists

August 15, 2020 at 06:03AM There are few people who spend as much time contemplating clothes as fashion editors do. After all, it’s packed right there into the job title that a healthy obsession with all things style should, at the very least, be a prerequisite.  With a few weeks of summer still left

Read More

18 Outfits That Prove Converse Are the Most Versatile Shoes You’ll Ever Own

August 11, 2020 at 11:23PM Converse continues to churn out buzzy new styles and collaborations we can’t get enough of – the latest being Millie Bobby Brown’s tie-dye line and a fresh take on the brand’s most sustainable shoe to date, which is made with recycled materials. That only makes

Read More

This Summersalt Wrap Swimsuit Sold Out in 7 Days, So I Had to See If It’s Worth the Hype

August 10, 2020 at 06:25PM The only thing I hate more than trying on jeans is trying on swimsuits. It’s exhausting! The lighting is awful! The list goes on. Now you’ll see why I get excited when I hear about swimwear that’s pretty much guaranteed to look good. That’s where

Read More

In the Age of Stay-Home Style, Do Trends Even Matter Anymore?

August 10, 2020 at 04:30PM Back in my magazine days, as a fashion assistant, I would help design trend boards for the senior editors, who would then use the trends – alongside management directives – to craft photo shoots and build our fashion calendar. Like many fashion assistants I know,

Read More

The Cult Sneakers That Go With Everything in Our Wardrobes

August 05, 2020 at 07:00AM When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V

Read More

63 Black-Run Fashion Businesses To Support Today and Always

July 30, 2020 at 03:06PM We all have a responsibility to cultivate black culture in order for communities to thrive. After investing your time into bettering your awareness of systemic racism, familiarize yourself with those making a contribution to today’s style industry and make a purchase from a Black-run fashion

Read More

If You Want to Make Your Beauty Routine More Sustainable, This Is a Good Start

July 26, 2020 at 06:03AM There’s no denying that consumers are becoming more aware of their environmental impact. A report that was published by ZeroWaste in 2018 revealed that 120 billion units of packaging were being produced by the global cosmetics industry year on year. With statistics like that, it’s imperative and

Read More

I Just Cleared Out My Entire Beauty Collection and This Is What I Kept

July 25, 2020 at 06:30AM There are significant perks to being a beauty editor. Getting to play with makeup all day is one, being privy to some of the most well-kept industry secrets is another. The most obvious, however, is the fact that we are constantly surrounded by the latest products. Whether

Read More

Sustainable Jewellery Brands Emma Watson and Meghan Markle Love

July 23, 2020 at 06:00AM Sometimes celebrity endorsements can be a turn-off. And I get it—just because a “famous person” likes something, doesn’t mean you should too. Usually, I’d be right there along with you, as ultimately you should like what you like, regardless of what someone in the public eye

Read More

Andrew Coimbra Talks Recycled Fabrics and Genderless Options for Spring 2021

July 22, 2020 at 08:22PM If you’re ready to start fantasizing about your Spring 2021 wardrobe, Toronto’s Andrew Coimbra has options for all. When it comes to dressing, the designer’s instincts have manifested in an array of thoughtful pieces that nod to the work of artists including Pierrette Bloch and

Read More

6 Gorgeous Sustainable Basics For A More Sustainable Shower

July 22, 2020 at 10:23AM We’re looking to ‘Lather. Rinse. Repeat.’ while we ‘Reduce. Reuse. Recycle.’ Here’s how: by replacing a few of the plastic and disposable items in our daily shower routine. Here are nine basics for the shower made from nature and involving minimal waste, including a natural rubber bath

Read More

Levi’s Just Released Its Most Sustainable Jeans Ever

July 21, 2020 at 11:30PM In an effort to focus on sustainability, we are so excited about a new Levi’s must have that launched today. These Wellthread High Loose Women’s Jeans ($148) are both thoughtfully produced and on trend. Recycled denim can reduce the water, chemical, and CO2 footprint –

Read More

Princess Beatrice Wore Her Bridal Heels to 2 Other Royal Weddings Before Her Own

July 21, 2020 at 11:28PM Princess Beatrice’s wedding outfit continues to amaze and surprise us! The British royal recently tied the knot with Edoardo Mapelli Mozzi in a private ceremony, and it appears everything she wore was full of meaning – from her tiara borrowed from Queen Elizabeth II to

Read More

Apple Commits to Being 100 Per Cent Carbon Neutral By 2030

July 21, 2020 at 06:07PM When you’re one of the world’s biggest tech companies, every decision you make has a big impact. Today, Apple announced that it would be working towards becoming carbon neutral across its entire supply chain and product life cycle by 2030. The company’s global corporate operations

Read More

These Swimwear Brands Are Making Bikinis From Recycled Plastic

July 21, 2020 at 06:05AM The concept of fashion and sustainability is an ever-evolving conversation. While we know this industry is one of the world’s major polluters, accounting for around 10% of humanity’s greenhouse gas emissions, there are also several companies who are doing their bit to create products in a more eco-conscious

Read More

Pearls Are One of the Hottest Men’s Jewellery Trends for 2020, According to Lyst

July 16, 2020 at 06:55PM Online fashion aggregator Lyst has just unveiled its new jewellery-focused report and according to its data, pearls are one of the hottest men’s jewellery trends for the year. Thanks to the likes of Harry Styles, Shawn Mendes, A$AP Rocky, Pharrell and Billy Porter rocking pearl

Read More

Converse Just Unveiled Its Most Sustainable Sneaker to Date

July 15, 2020 at 02:00PM One of the most iconic sneakers in the world just got a super sustainable makeover. Launching next week, the Converse Chuck Taylor All Star Crater uses recycled polyester and post-industrial textile waste scraps to reinvent the 100-year-old classic style in a modern and sustainable way.

Read More

Converse Just Announced a Sustainable Chuck Taylor Made With Recycled Materials

July 15, 2020 at 12:39AM Say hello to a new sustainable shoe! On Tuesday, Converse announced a brand-new sneaker, the Chuck Taylor All Star Crater, which is a revamped and sustainable spin on the iconic kicks that have been a wardrobe stable for over 100 years. The Crater is one

Read More

Jaden Smith Created These “Wavy Baby Blue” Sneakers With New Balance From Recycled Materials

July 14, 2020 at 04:23PM New Balance and Jaden Smith teamed up to launch a vegan-leather sneaker, which some might see as purple, but Jaden sees as Wavy Baby Blue. The 22-year-old artist and philanthropist worked hard on the Vision Racer, which launches globally on July 24 and retails for

Read More

This Affordable New French Skincare Brand Is Seriously Chic (and Seriously Good)

July 12, 2020 at 06:30AM https://bit.ly/3epiXX4 Nothing gets a conversation going in the Who What Wear office (or should we say on Zoom calls?) quite like the topic of French skincare. From Avène and Bioderma to Nuxe and La Roche-Posay, some of the best skincare brands in the business consider

Read More

Caudalie Opens First Canadian Flagship Boutique Spa in Toronto

July 09, 2020 at 09:52PM Cult French clean skincare brand Caudalie has officially the opened the doors to its first Canadian flagship Boutique Spa in Toronto. Called the Caudalie Hazelton House, the new 1,100 square foot boutique (located in Yorkville) includes a retail space as well as a spa that

Read More

12 Beauty Insiders Just Gave Me a Tour of Their Bathroom Cupboards

July 05, 2020 at 06:30AM Working in the beauty industry definitely has its perks. Not only is it an industry full of amazingly creative and inspirational women and men, but it’s also incredibly fun. Although we might not get to sit and play with lipstick and serums all day, it is a big

Read More