How Beauty Brands are Taking a More Sustainable Approach to Packaging and Products

June 22, 2020 at 01:00PM From ingredient sourcing to sustainable packaging, here’s how the industry’s forward thinkers are striving to tread more lightly as they produce the beauty products you see on the shelves. RETHINK (INGREDIENTS) The fine print on beauty labels tells us next to nothing about how responsibly

Read More

Pine Needle Pants? Cactus Coat? Discover the Innovative Textiles That Could Forever Change How We Dress

June 22, 2020 at 01:00PM At the recent runway show for London College of Fashion’s master’s degree graduates, Canadian designer Stephanie Moscall-Varey—whose line is called Moskal—debuted an unlikely fabric concept. “I was researching mining because it had such close family ties, and living in Britain, it’s a big conversation,” says

Read More

From Natural Perfume to Refillable Packaging, Here’s How Fragrances are Becoming Eco-Conscious

June 22, 2020 at 01:00PM When Mugler created a new olfactive family with the debut of the gourmand scent Angel in 1992, it also pioneered what it calls “responsible luxury.” The scent’s elaborate faceted-glass star flacon can be topped up from a gleaming filling station called Mugler Fountain; Clarins, the

Read More

25 Black-Owned Skincare, Hair and Makeup Brands We Love and Support

June 22, 2020 at 06:30AM While supporting the Black community and Black-owned businesses feels especially important right now, there is a need and an opportunity to supply this kind of support, love and commitment every single day. Now and forever. Black culture has informed and inspired the beauty space for

Read More

Everyone We Know Owns a Pair of These Cult Sneakers

June 20, 2020 at 07:00AM When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V

Read More

Farfetch Launches New Fashion Footprint Calculator

June 18, 2020 at 08:29PM E-commerce giant Farfetch has announced the launch of a new online sustainability calculator designed to help consumers gain a better understanding of the environmental impact of their purchases. The fashion footprint tool outlines the impact of specific materials used within a piece, as well as

Read More

H&M Just Released a Sustainable Dress Collection, and These 10 Designs Are Our Favorites

June 18, 2020 at 08:15PM We currently have an urge to buy some pretty, fun summer dresses, and right now, we’re turning to H&M. They’ve just released a new collection of sustainably made dresses, and not a single one is over $50. H&M’s clothes are currently made with 57 percent

Read More

Outkast’s André 3000 Turns His Slogan Jumpsuits Into Powerful Tees That Command Attention

June 12, 2020 at 04:42PM Outkast’s André Benjamin (or André 3000, as we know him) is taking us back to 2014 with the political slogans he used to sport on his jumpsuits during performances. The rapper and actor created a website – aptly titled andre3000.com – where he’s selling 13

Read More

14 Fashion Brands Using Recycled Ocean Plastic in Their Pieces

June 08, 2020 at 10:25PM According to Plastic Oceans, more than eight million tons of plastic is dumped into the ocean every year. In honour of #WorldOceansDay, we are highlighting fashion brands that are using recycled ocean plastic throughout their collections. These 14 brands are making an effort to reduce the

Read More

Seven Upcycled Pieces to Make Your Closet More Eco-Friendly on World Environment Day

June 05, 2020 at 05:00PM There are plenty of designers making old things new again—it’s a great way to curb the wastefulness of the fashion industry’s traditional production methods, and also results in garments and accessories that are incredibly unique. Looking to add something more environmentally-friendly to your wardrobe? As

Read More

Black-Owned Fashion Brands and Boutiques to Support Now and Forever

June 05, 2020 at 06:06AM In the wake of recent events—most recently, the murders of George Floyd, Ahmaud Arbery and Breonna Taylor—many people, including the Who What Wear editorial team, have been asking what they can do. Aurora James, the founder and designer of Brother Vellies, answered that question by creating the 15% Pledge, which calls major retailers to

Read More

21 Black-Owned Skincare, Hair, and Makeup Brands We Love and Support

June 04, 2020 at 04:35PM While supporting the Black community and Black-owned businesses feels especially important right now, there is a need and an opportunity to supply this kind of support, love, and commitment every single day. Now and forever. Black culture has informed and inspired the beauty space for

Read More

51 Black-Run Fashion Businesses To Support Today and Always

June 03, 2020 at 03:06PM We all have a responsibility to cultivate black culture in order for communities to thrive. After investing your time into bettering your awareness of systemic racism, familiarize yourself with those making a contribution to today’s style industry and make a purchase from a Black-run fashion

Read More

How Calgary’s Honubelle is Making Inclusive Swimwear That’s Stylish and Sustainable

May 29, 2020 at 07:02PM Launched over ten years ago, Alberta-based swimwear brand Honubelle continues to push the dial when it comes to the style world’s most important topics. “I love to portray women of all shapes, sizes and colours,” says founder Julia Barnes about Honubelle’s approach to design and

Read More

This Affordable New French Skincare Brand Is Seriously Chic (and Seriously Good)

May 27, 2020 at 06:30AM Nothing gets a conversation going in the Who What Wear office (or should we say on Zoom calls?) quite like the topic of French skincare. From Avène and Bioderma to Nuxe and La Roche-Posay, some of the best skincare brands in the business consider France

Read More

This Little-Known Lingerie Brand Is Set for Cult Status

May 25, 2020 at 04:00AM Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or

Read More

Your Favorite Bra Brand Just Made Sustainable Swimwear and It’s So Flattering

May 22, 2020 at 10:45PM If you’re a fan of Lively’s comfortable and supportive bras, then we’ve got good news for you. The brand has a cute swimwear line and it just dropped brand new sustainable pieces that we can’t wait to get our hands on. The bikinis are made

Read More

My New Favorite High-Top Sneakers Are Vegan and Under $100, HBU?

May 22, 2020 at 07:24PM The Kicks: Cariuma OCA High White Canvas Sneakers ($98) Why I Love Them: Cariuma, born in Rio, Brazil, is focused on taking responsibility for everything from the design of its products to the working conditions and fair wages in its factories. Taking into account the

Read More

Everyone We Know Owns a Pair of These Cult Sneakers

May 18, 2020 at 05:00AM When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V

Read More

12 Beauty Insiders Just Gave Me a Tour of Their Bathroom Cupboards

May 10, 2020 at 06:30AM Working in the beauty industry definitely has its perks. Not only is it an industry full of amazingly creative and inspirational women and men, but it’s also incredibly fun. Although we might not get to sit and play with lipstick and serums all day, it is a big

Read More

This Woman Re-Created J Lo’s Bejeweled Balmain Met Gala Gown, and It’s SO Spot On

May 04, 2020 at 07:33PM Even though the 2020 Met Gala will not be taking place this year, that hasn’t stopped inspired fashion lovers everywhere from getting creative in their homes. The #MetGalaChallenge, which was created by Billy Porter and Vogue, encourages individuals to re-create iconic Met Gala moments from

Read More

24 Influencers Who Inspire Us to Be More Sustainable With Our Wardrobes

April 26, 2020 at 09:05AM We often find ourselves getting asked about sustainable fashion. What makes something sustainable? Is it vegan? Is it made from ethically derived materials? Is it fair-trade? Is it circular fashion? Is it simply getting genuine love and wear out of the things you buy? Well, it’s

Read More