How Beauty Brands are Taking a More Sustainable Approach to Packaging and Products

June 22, 2020 at 01:00PM From ingredient sourcing to sustainable packaging, here’s how the industry’s forward thinkers are striving to tread more lightly as they produce the beauty products you see on the shelves. RETHINK (INGREDIENTS) The fine print on beauty labels tells us next to nothing about how responsibly

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Pine Needle Pants? Cactus Coat? Discover the Innovative Textiles That Could Forever Change How We Dress

June 22, 2020 at 01:00PM At the recent runway show for London College of Fashion’s master’s degree graduates, Canadian designer Stephanie Moscall-Varey—whose line is called Moskal—debuted an unlikely fabric concept. “I was researching mining because it had such close family ties, and living in Britain, it’s a big conversation,” says

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From Natural Perfume to Refillable Packaging, Here’s How Fragrances are Becoming Eco-Conscious

June 22, 2020 at 01:00PM When Mugler created a new olfactive family with the debut of the gourmand scent Angel in 1992, it also pioneered what it calls “responsible luxury.” The scent’s elaborate faceted-glass star flacon can be topped up from a gleaming filling station called Mugler Fountain; Clarins, the

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Seven Upcycled Pieces to Make Your Closet More Eco-Friendly on World Environment Day

June 05, 2020 at 05:00PM There are plenty of designers making old things new again—it’s a great way to curb the wastefulness of the fashion industry’s traditional production methods, and also results in garments and accessories that are incredibly unique. Looking to add something more environmentally-friendly to your wardrobe? As

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Black-Owned Fashion Brands and Boutiques to Support Now and Forever

June 05, 2020 at 06:06AM In the wake of recent events—most recently, the murders of George Floyd, Ahmaud Arbery and Breonna Taylor—many people, including the Who What Wear editorial team, have been asking what they can do. Aurora James, the founder and designer of Brother Vellies, answered that question by creating the 15% Pledge, which calls major retailers to

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51 Black-Run Fashion Businesses To Support Today and Always

June 03, 2020 at 03:06PM We all have a responsibility to cultivate black culture in order for communities to thrive. After investing your time into bettering your awareness of systemic racism, familiarize yourself with those making a contribution to today’s style industry and make a purchase from a Black-run fashion

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How Calgary’s Honubelle is Making Inclusive Swimwear That’s Stylish and Sustainable

May 29, 2020 at 07:02PM Launched over ten years ago, Alberta-based swimwear brand Honubelle continues to push the dial when it comes to the style world’s most important topics. “I love to portray women of all shapes, sizes and colours,” says founder Julia Barnes about Honubelle’s approach to design and

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24 Influencers Who Inspire Us to Be More Sustainable With Our Wardrobes

April 26, 2020 at 09:05AM We often find ourselves getting asked about sustainable fashion. What makes something sustainable? Is it vegan? Is it made from ethically derived materials? Is it fair-trade? Is it circular fashion? Is it simply getting genuine love and wear out of the things you buy? Well, it’s

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