April 22, 2020 at 04:00PM
In celebration of Earth Day, which today marks its 50th anniversary, Burberry has announced the launch of a new collection made using sustainable materials. Called ReBurberry Edit, the collection consists of 26 pieces from the brand’s S/S20 collection, including capes, parkas, eyewear, accessories and the brand’s iconic trench coats. The new collection has been made using natural fibres, as well as scraps, industrial plastics and other recycled materials, like recycled polyester and nylon.
Additionally, each of the pieces in the brand’s key categories will now be adorned with a pistachio-coloured tag which tells customers the amount of natural fibres used in the product and whether the factory in which the piece was produced offers a living wage to its workers, among other things. The brand is referring to these markers as “positive attributes” and it wants all of its products to have more than one by 2022. As it stands, two-thirds of its products (across menswear and womenswear) have at least one.
In a statement, Pam Batty, the vice president of corporate responsibility at Burberry, said, “By inviting customers to learn more about the sustainable credentials of our products through our labelling program, we are helping them to better understand our initiatives and the breadth of the ambition of our responsibility agenda. We strongly believe that driving positive change through all of our products at every stage of the value chain is crucial to building a more sustainable future.”
The introduction of ReBurberry Edit is the latest move from the British brand to build a more sustainable future. Last year, it outlined a series of sustainability goals it wishes to meet by 2022, including being totally carbon neutral by that date. Of the brand’s progress Batty said, “At the half-way point of our responsibility strategy to 2022, we remain dedicated to delivering tangible progress against our social and environmental targets, and our holistic, product-focused sustainability programs are central to this.”
Get your hands on the ReBurberry Edit collection here.
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