July 11, 2020 at 11:00AM As an editor of a fashion website, I spend a lot of time reporting on new trends, new labels and new ways to wear things. However, sometimes you really never can beat a classic, and it’s arguably more important to build a wardrobe that you’ll
Category: WhoWhatWear
Summer Outfit Ideas: 11 Looks You’ll Want to Wear as Much as We Do
July 11, 2020 at 06:34AM If you’re in the midst of planning great summer outfit ideas, there’s good news: Some of the best street style stars and influencers have seriously upped their warm-weather wardrobes this year, even if it’s just for the purpose of lounging on their Instagrammable sofas. However,
I’ve Tested This Affordable Skincare Line for a Year—Here Are My Top 7 Products
July 11, 2020 at 06:30AM The most expensive one is £18. By now, you’re likely familiar with our (very fabulous) sister skincare line, Versed. It’s affordable (£18 and under) and composed of 19 sustainably sourced, non-toxic, results-driven skin essentials. From cleansers and serums to masks and toners, Versed has quickly become one of the
5 Chic French Women Reveal the Beauty Buys They Can’t Live Without
July 11, 2020 at 06:04AM While I’ve always trusted my French contemporaries to inform my wardrobe wares, it’s only recently that I’ve really started to take note of the beauty products they use, too. Surely their trademark glowing skin and barely there (but beautiful) makeup isn’t all down to genetics, right? After
Here’s How to Do Knitwear in Summer, According to Alexa Chung
July 11, 2020 at 06:03AM When it comes to summer clothing, knitwear is not the first thing that springs to mind. Though, if you live in the UK, it probably should be. With unpredictable weather, cooler days and grey skies as regular occurrences even in the summer months, knitwear is generally
30 Items From Zara, & Other Stories and COS That Stopped Me in My Tracks
July 11, 2020 at 05:00AM Grece Ghanem wearing a blue COS dress. As life slowly returns to normal, pubs and restaurants reopen and international travel begins to look like an option again for some this year, I’m finding myself revisiting new-in sections with a newfound interest now that I am
We’re in Our 40s, and These Are the 10 Places We Always Shop
July 11, 2020 at 05:00AM There’s no doubt that our style evolves as we get older. By the time you’re in your 40s, you know what pieces work for your lifestyle, career, body, and personal taste. There’s a confidence that lies in an over-40 woman’s wardrobe. You don’t force yourself
13 Hand Sanitisers That Smell as Good as Perfume
July 11, 2020 at 04:06AM For those of you who have been diligently applying hand sanitiser for years, you’re probably feeling pretty smug right now—especially considering all of the eye-rolls you encountered every time you took out your prized bottle before a meal. Well, as this is our new normal,
This Is the Best-Selling Serum in French Pharmacies
July 10, 2020 at 07:30PM Finding a beauty product you love is a double-edged sword: On the one hand, it’s a relief to find something that works for you, but on the other, you realise your obsession will cost you a pretty penny over the years. Several years ago, I
How to Remove Gel Polish at Home Without Ruining Your Nails for Good
July 10, 2020 at 05:30PM Trust us—we know the feeling all too well. You’ve had a gel manicure, your colourful nails look amazing for two to three weeks and you’re on top of the world. But then you notice that they’re catching a little when you wash your hair. Later, while
10 Influencer-Approved Skirts That Might Make You Rethink Your Love of Dresses
July 10, 2020 at 06:03AM While some may say summer is the season of the dress, I personally define myself as a skirt enthusiast. Endlessly versatile, skirts are an item that can be elevated enough for just about any occasion and also dressed down for more casual affairs. As an
I Just Added Every Product From This Beauty Hall of Fame Capsule to My Wish List
July 10, 2020 at 06:01AM There’s nothing that gives us more glee than all of the best, most sought-after beauty products strategically grouped together to deliver a truly foolproof shopping experience (especially right now when IRL beauty shopping is a thing of the past). As if answering our prayers, Net-a-Porter did just that. Say
Finally, a Sustainable Fashion Brand That’s Also Affordable
July 10, 2020 at 06:00AM Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty
You’d Never Guess These 19 Summer Buys Were From Next
July 10, 2020 at 06:00AM When I was growing up the Next catalogue was a source of great excitement. I would spend hours leafing through the kids’ fashion section and relishing the many outfit possibilities that were presented to me on its colourful pages. In all honesty, I haven’t give the brand
Our Whole Team Got Genuinely Excited When We Saw This Interiors Collection
July 10, 2020 at 06:00AM It’s fair to say that when the Who What Wear editors aren’t browsing Instagram for seasonal outfit inspiration, we’re down an Insta interiors hole, scrolling through endless homeware feeds in the hope of stumbling across fresh ideas for our homes. So, as you can imagine, when interiors and fashion
The 5 Shoe Trends French Girls Wear With Simple Summer Outfits
July 10, 2020 at 05:10AM When we want an effortless and chic outfit idea, we often turn to French girls. Although, that’s probably obvious given that we do cover Gallic sartorial choices on the regular over here. After recently perusing through the Instagram accounts of some of the most stylish Parisian
30 Zoë Kravitz Outfits That Are Worth Looking Back At
July 09, 2020 at 07:09AM Thanks to Big Little Lies, Zoë Kravitz has been on our fashion radar for some time. While she’s always been in our minds when thinking about cool, edgy style, due to the show’s mass appeal, we’re constantly obsessing over her latest looks. The increase in her
The 7 Fashion Aces Princess Diana Served at Wimbledon
July 09, 2020 at 06:07AM If it were any other year, Wimbledon would currently be taking place in London. Though, if there’s anything we know to be true, it is that 2020 is no ordinary year. While this year’s tennis tournament may be cancelled, we can’t help but reminisce on
7 Designers on Their Favourite Summer Trends
July 09, 2020 at 06:06AM While the current weather in London might not be any indication, summer has certainly arrived. It’s the season of maxi dresses, shorts suits and swimwear, and although we know this summer is set to look a little different, we’re still finding ourselves preoccupied with seasonal trends. With this in
I Wear My Hair in a Low Bun Every Day—These Are 26 Styles I’ve Saved
July 09, 2020 at 06:01AM My hairdryer has been rendered practically obsolete these last few months and instead, I’ve been embracing the joy of slow living, which includes air-drying my tresses. And after months of perfecting the art, my preferred way to style my wet hair is in a low bun.
5 Cult Sandal Brands That Are Worth the Investment
July 09, 2020 at 06:00AM Once regarded as the lowly younger sister to the high heel or winter boot, the humble sandal has certainly come up in the world over the last few years, in no small part due to the design prowess of a number of cool, up-and-coming brands. However,
I Think This One Pair of Sandals Looks Good With Every Outfit
July 09, 2020 at 05:00AM As someone who became a teenager in the ’90s, casual sportswear was a big deal. Britpop stars such as Damon Albarn and Liam Gallagher were often spotted wearing Adidas zip-ups and T-shirts. The Spice Girls had Sporty Spice, whose whole “thing” was wearing sportswear. Then, in
The Trending Hairstyles To Have On Your Radar Right Now
July 09, 2020 at 04:06AM There’s two groups of people, and no judgement here as to which group you fall into. Those who’ve given themselves a rogue lockdown haircut and the ones who now have three Pinterest boards of post-lockdown styles to take to the salon. Regardless of what camp
Holly Willoughby’s Stylist Just Gave Me the Best Fashion Advice
July 08, 2020 at 09:00PM As a fashion editor, I’ve prided myself on being sure of my style. But as the weeks have gone on and I’m still working from home, I’m not embarrassed to admit I’m a bit confused about my wardrobe right now. (Okay, so we’re not in full
These Schoolgirl-Style Sandals Are Suddenly Seriously Cool
July 08, 2020 at 08:00PM As with all major shoe trends, well, especially of recent years, it starts with one brand: The Row. The pared-back aesthetic of Mary-Kate and Ashley Olsen’s brand has created so many brilliant footwear styles—from last summer’s strappy sandal to winter’s chunky tread boot. And now? Today,
12 Bikini Sets You’ll Want to Wear All Summer, Even If You’re Not at the Beach
July 08, 2020 at 07:02PM While the idea of jetting off to a far-flung location and spending days on end by a sandy beach with crystal blue water or at a hotel pool with Aperol Spritz in hand might seem like an impossibility right now, there’s no denying that summer
This Is How Instagram’s Coolest Minimalist Is Dressing in 2020
July 08, 2020 at 06:00PM If you looked at any fashion magazine between the years of 2000 and 2010, chances are their summer issues would be densely populated with all things boho—low-slung belts, peasant skirts, gladiator sandals and waistcoats. While “peak boho” only lasted a short time, its tassel-trimmed ripple effect
The Only Makeup Products I’ve Used Working From Home for the Past 4.5 Years
July 08, 2020 at 04:30PM As a remote employee, I’ve been working from home for 4.5 years, which is a long time. My WFH tricks have certainly fluctuated throughout the years, but one thing that’s remained constant is that I always put on makeup, and on the rare days that I
I Swore I’d Never Wear Purple, But These 6 Looks Changed My Mind
July 08, 2020 at 03:00PM In high school, my uniform was a very vibrant shade of purple. Everything from my school dress to my blazer and school bag was created in the violet hue. In fact, the school was so committed to our school colour that several classrooms had purple
Don’t Kill Your Feet: A Podiatrist Ranks Your At-Home Shoes From Best to Worst
July 08, 2020 at 11:00AM Your shoe choice more or less determines how comfortable you’ll remain throughout the day. Regardless of how cosy your clothing selection is, if your pair of flats or sandals pinch ever so slightly, your comfort level will swiftly start to decline. In an effort to
