November 24, 2020 at 11:30AM It’s no secret that French women possess a knack for a polished style that reads as effortless and cool. Over the years, they prove to really refine their personal senses of style with wardrobes stocked with incredible closet essentials. French women are truly in the know about which
Category: WhoWhatWear
15 Looks That Prove Chunky Highlights Are the Coolest Hair Trend of 2020
November 24, 2020 at 11:30AM When it comes to switching up my hairstyle, I can get a little shy. In fact, I’ve had the same hairstyle (long, bleached, centre-parted) for nearly 10 years. And what’s really quite funny is that despite the fact my hair has looked the same that
This Product Is the Recipe for Glowing Skin, and You’ll Find It in Your Fridge
November 24, 2020 at 11:30AM I’m quite happy to apply products with ingredients that I can’t pronounce or don’t understand to my face, but I always drew the line at ingesting them. I’d roll my eyes at the aisles of supplements in the organic supermarket and ignore my friends’ suggestions about
Trust Me—These Are the Best Black Friday Deals Around This Month
November 24, 2020 at 10:10AM Black Friday can be an assault on your email inbox, with every brand you’ve ever purchased from sending alert after alert about offers and promotions. It’s enough to make you want a full-blown digital detox. So, we’re arming you with essential tips to help you
I’m a Beauty Expert, and Here’s My Black Friday Shopping List
November 24, 2020 at 06:30AM It’s a controversial thing to say but, in theory, Black Friday is so not my thing. I spend my working life advising people to consider their beauty purchases very carefully, and that message simply doesn’t align with the concept of Black Friday. Trust me, I totally
I’m a Beauty Expert, and Here’s My Black Friday Shopping List
November 24, 2020 at 06:30AM It’s a controversial thing to say but, in theory, Black Friday is so not my thing. I spend my working life advising people to consider their beauty purchases very carefully, and that message simply doesn’t align with the concept of Black Friday. Trust me, I totally
30 Zara, H&M, and Mango Items That Are Chic, Warm, and Expensive-Looking
November 24, 2020 at 06:04AM If looking chic and warm without spending all of your money is your main objective, you probably already know that Zara, Mango, and H&M are three of the best places to shop for winter gear. In particular, I find that they all make excellent jumpers and outerwear, which
20 Chic Pieces I’m Scooping Up From & Other Stories Before It’s Too Late
November 24, 2020 at 06:00AM If you didn’t know by now, & Other Stories is a fashion-girl go-to. You can’t scroll past two posts on IG without passing a stylish influencer rocking at least one item from the retailer. But since it’s beloved so much, its pieces sell out quickly. This
I’ve Found 25 of the Most Unique Gifts From the Coolest Independent Brands
November 24, 2020 at 06:00AM This year all retailers have faced a huge strain and pressure due to the pandemic, and small brands have certainly felt the brunt of the restrictions with cancelled orders, shuttered boutiques and warehouses and endless challenges with manufacturing and delivery. However the silver lining, has
These Low-Maintenance Hair Trends Are Going to Dominate 2021
November 24, 2020 at 05:20AM Here we are; on the cusp of a new year, and boy do we plan on making the most of 2021. We’ve already (albeit tentatively) started mentally assembling fancy outfits for backdated weddings, and have even begun predicting the nail colours, new boot styles, and jean types that will be big
I’m Calling It—These 29 New Zara Items Won’t Be in Stock For Long
November 24, 2020 at 05:05AM If you are a Zara-obsessed shopper like myself, you know that the good items always sell out, and that’s a fact. Lovers of the brand are ruthless when it comes to making snap purchases and filling their carts with the latest and greatest, and honestly,
How to Make Your Beauty Routine Work With a Face Mask
November 24, 2020 at 04:06AM Wearing a face mask comes with some necessary rethinking in the beauty department. If this isn’t the very definition of the “modern problems require modern solutions” meme, we don’t know what is. If you’ve not seen your entire face of foundation imprinted on your face mask already,
Trust Me—These Are the Best Black Friday Deals Around This Year
November 23, 2020 at 01:09PM Black Friday can be an assault on your email inbox, with every brand you’ve ever purchased from sending alert after alert about offers and promotions. It’s enough to make you want a full-blown digital detox. So, we’re arming you with essential tips to help you
Trust Me—These Are the Best Black Friday Deals Around This Year
November 23, 2020 at 01:09PM Black Friday can be an assault on your email inbox, with every brand you’ve ever purchased from sending alert after alert about offers and promotions. It’s enough to make you want a full-blown digital detox. So, we’re arming you with essential tips to help you
I Have a Feeling This Will be 2021’s Biggest Skincare Brand
November 23, 2020 at 11:24AM You know how most people manage to map out their memories around major life events (such as a wedding, a birth, meeting their partner, buying a new house etc.)? Well, as a beauty editor whose life revolves around testing and trialling every skincare launch that comes my way, I
Gwyneth Paltrow Wore This Item Almost Every Day in the ’90s—Now It’s Back
November 23, 2020 at 11:30AM I may have been born at the tail end of the ’80s, but I still consider myself to be a ’90s child. I wore floral leggings with oversize T-shirts, tied my hair with a rainbow of scrunchies, and donned my light-up trainers with pride. Of
The Skincare Brands We Think Are Worth Spending a Little Extra On
November 23, 2020 at 11:30AM Whether you’re looking to smooth, hydrate, plump, or bestow radiance, finding the perfect skincare to suit your derma needs isn’t always easy. With thousands of creams, serums, and oils to choose from, the choice can be overwhelming, to say the least, which is why many of us will make
I’ve Tried Countless Moisturisers, But I Always Come Back to This Cult Cream
November 23, 2020 at 11:30AM When it comes to curating my beauty bag, I don’t tend to invest blindly in a singular brand. Having spent years trialling and testing the latest beauty launches, I’ve assembled quite the diverse collection of products, from an extensive array of labels, to which I
The Arket Puffer the Fashion Crowd Can’t Get Enough of is Finally Back in Stock
November 23, 2020 at 11:08AM If our statistics are anything to go by, lockdown 2.0 is seeing a surge in sales of puffer coats. We’ll have to wait and see if there will be the same increased demand for jigsaws and Farrow and Ball paint, however judging by the sales
15 Jumpers That Make Our Leggings Look Luxe
November 23, 2020 at 06:01AM Leggings are the one item we can guarantee that you’ll find in any woman’s wardrobe. Which is why we’re dedicated to finding the coolest styles, newest trends, and innovative ways to wear all your favourite pairs. From yoga class to our daily walks and everything in
How to Build a Capsule Wardrobe That Will Last a Lifetime
November 23, 2020 at 06:00AM Not so long ago, the fashion world was buzzing about the concept of a capsule wardrobe—the kind of compact closet that only held a bare minimum of pieces that all perfectly matched each other with great ease and much time saved in the morning. Perhaps
15 Jumpers That Make Our Leggings Look Luxe
November 23, 2020 at 06:01AM Leggings are the one item we can guarantee that you’ll find in any woman’s wardrobe. Which is why we’re dedicated to finding the coolest styles, newest trends, and innovative ways to wear all your favourite pairs. From yoga class to our daily walks and everything in
How to Build a Capsule Wardrobe That Will Last a Lifetime
November 23, 2020 at 06:00AM Not so long ago, the fashion world was buzzing about the concept of a capsule wardrobe—the kind of compact closet that only held a bare minimum of pieces that all perfectly matched each other with great ease and much time saved in the morning. Perhaps
The 9 New-In Pieces Bringing Me Joy This Week
November 23, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe
Honestly, This Might Be the Only Lipstick You Need In Your Life
November 23, 2020 at 04:06AM Surely all lipsticks are the same right? Well no, unfortunately they’re not. After trying nearly every lipstick around, there’s one that I always come back to. Of course, it’s Charlotte Tilbury. I don’t know if it’s the signature rose gold packaging or the old Hollywood
Mary-Kate Just Wore Skinny Jeans and Boots in the Most Olsen Way
November 22, 2020 at 11:30AM While celebrities like Rihanna and Bella Hadid change up their style on a near-daily basis, others are a bit more predictable, sartorially speaking. They’re the ones who have a signature style that’s incredibly consistent and recognizable. At the top of this list is Mary-Kate and Ashley Olsen. What can
Makeup Artists Say These 6 Moisturisers Will Age You in Reverse
November 22, 2020 at 11:30AM “Benjamin Buttoning.” Ageing backwards. Stopping time. If there’s one effect or buzzword that elicits the same visceral reaction from beauty editors, skincare experts and customers alike, it’s anything with the term anti-ageing in it. The truth of the matter is this: There’s no miracle cream, gel, serum
Ever Since I Bought These £35 M&S Shoes, I’ve Struggled to Wear Anything Else
November 22, 2020 at 11:30AM Marks and Spencer is one of our favourite places to shop for long-lasting wardrobe staples and has a strong track record of every day turning basics into cult items, whether it’s a grey jumper or a beige wrap coat. I am most impressed by M&S’ footwear department, and wear
It’s Official—These Are the Best-Selling Beauty Products of 2020
November 22, 2020 at 11:30AM If you didn’t have your beauty routine nailed down before this year, chances are you have it down to a fine art now. Along with the likes of coffee machines and ultrasoft loungewear, beauty products have proven to be some of the most popular purchases
This 56-Year-Old Model Looks a Decade Younger—Here Are All Her Skincare Secrets
November 22, 2020 at 09:26AM Yep, we all know that one person who looks as if they’ve stopped time. They might be in their 30s to 40s but easily look like they’re a 20-something. Maybe they even ID’d. Call it what you want, but I’d venture to guess that there’s someone in
