Meet Summer Ruddock-Ellis, the Toronto-Based Creative Who Wants You to Embrace Second-Hand Shopping

June 05, 2020 at 10:24PM “I’m a creative problem solver,” says Summer Ruddock-Ellis, the Toronto-based founder of second-hand retail and editorial platform Pseudonym and partner in 4ye, the entertainment-meets-fashion hub with a robust social following. Ruddock-Ellis, who grew up in Brampton, says her interest in fashion and in thrifting began

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Seven Upcycled Pieces to Make Your Closet More Eco-Friendly on World Environment Day

June 05, 2020 at 05:00PM There are plenty of designers making old things new again—it’s a great way to curb the wastefulness of the fashion industry’s traditional production methods, and also results in garments and accessories that are incredibly unique. Looking to add something more environmentally-friendly to your wardrobe? As

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Black-Owned Fashion Brands and Boutiques to Support Now and Forever

June 05, 2020 at 06:06AM In the wake of recent events—most recently, the murders of George Floyd, Ahmaud Arbery and Breonna Taylor—many people, including the Who What Wear editorial team, have been asking what they can do. Aurora James, the founder and designer of Brother Vellies, answered that question by creating the 15% Pledge, which calls major retailers to

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