April 09, 2022 at 02:30PM
Ayurvedic skincare line Hymnologie launches in Canada
When dentist Jigyasa Sharma moved to Canada from India with her husband and two kids in December 2020, she was desperate to find natural and effective skincare products, like the ones her mother had been cooking up for her in the kitchen for years. “Throughout my teenage years, I struggled with really bad acne and my mom was always making these Ayurvedic recipes for me: picking fresh flowers and turning them into pastes and getting me to apply it on my skin,” reveals Sharma over Zoom. When she arrived in Canada, the idea of continuing that homemade and time-consuming tradition she grew up on seemed far out of reach being in a new country on top of the demands of a busy family and career. “That’s when the inception of Hymnologie started.”
Rooted in century-old Ayurvedic formulas (rituals from the ancient Indian healing system), Sharma works with organic farmers located in the valleys of the Himalayas to source the purest, most natural plant extracts for its 8-product lineup. “We bring the wholeness of the whole plant: We cold process the nuts and the seeds to derive those oils, we powder sun-dried flowers and leaves, and we create steam-distillation methods to make [flower waters]. Very minimal processing goes behind formulating these products,” she explains. Housed in dark glass containers to preserve the shelf-life of the products (no plastic packaging here), the Hymnologie regimen consists of a luxe exfoliating face mask, face mist, serums, face creams, eye treatment and after-shower body oil. What’s more: Hymnologie has committed to donating five percent of all profits to The Legacy of Hope Foundation, an Indigenous-led organization that works to promote healing and reconciliation in Canada.
Ilia Beauty’s famous Multi-Sticks now come in new shades
Ilia’s cult-classic lineup of do-it-all Multi-Sticks just got even better. The brand just dropped four gorge new hues of the twist-up tubes, bringing its existing seven colour assortment to a stunning range of twelve shades. Suitable to use on cheeks, lips and eyes, these blendable sticks deliver that perfect dose of dewy, just-a-little-colour look with simply a few pats of your fingertips. No tools needed here. A fan of on-the-go beauty? These avocado oil and shea butter-enriched formulas are definitely a must-try.
Sulwhasoo unveils its reformulated Concentrated Ginseng Renewing Line
For over 55 years, luxury K-beauty skincare brand Sulwhasoo has been harnessing the power of ginseng, a potent botanical that, for centuries, has been praised for its antioxidant, immunity and circulation-boosting properties. Further research into ginseng’s multi-benefits on the skin has led Sulwhasoo to improve the efficacy of its iconic Concentrated Ginseng Renewing collection. This new launch features reformulated editions of the firming Concentrated Ginseng Renewing Cream, antioxidant-rich Concentrated Ginseng Renewing Water and fine-line-targeting Concentrated Ginseng Renewing Emulsion.
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