These Are the 8 Bags That Say “I’m in the Know”

February 05, 2022 at 06:08AM

For a while now, we’ve been witness to Spanish heritage brand Loewe’s growing influence in the fashion world. Since Brit Jonathan Anderson’s appointment as creative director in 2013, the whole line has become more and more covetable but especially the bags (oh, the bags!). He’s been credited for the revival of this luxury brand, which was originally founded in 1846 (yes, you read that right) and has been favoured by the likes of Sophia Loren and Marlene Dietrich over the years. Iconic, right? But it’s Anderson’s modern twists on classics that we’ve come to love. After all, his raffia logo totes are basically responsible for the basket-bag phenomenon that has been all over Instagram the past few summers.

However, it’s not just the basket bag that has won the hearts of those in the know—the understated elegance of Loewe’s buttery leather styles has also proven to be a runaway hit with the fashion crowd. These are grown-up bags—bags that say “I’m in the know.” They don’t shout like Gucci, and they aren’t as recognisable as Chloé, but they will last forever. The only hard bit about the decision to invest in a Loewe bag is choosing one. Keep scrolling for our guide to the best styles available now and to see who’s wearing them. Just don’t blame us when that credit card bill comes next month…

The Puzzle bag is quickly becoming the Loewe version of a Chanel 2.55—a timeless classic. You can see as you keep scrolling, it’s been a firm favourite for the street style set since its inception in 2015. The iconic shape is updated every season, with this year showing the new hobo shoulder style in an array of different colourways. 

Loewe dropped its collection of anagram-adorned bags last year, and included was the Cubi. For S/S 22, there’s a whole set of new cool colours, and naturally, Monikh Dale has been quick to snap up the style in not one but two colourways. The grab-or-shoulder bag is bringing all the logo-mania vibes we need this year. And it has iconic Loewe written all over it, quite literally. 

The Hammock style has proved ever popular due to the fact that you can wear it multiple ways: on the shoulder, handheld and crossbody. So that’s basically three bags in one, right? Its changing shape makes it really versatile, especially if you want to invest in one bag to rule them all.

This is Monikh Dale’s favourite, and we all know she has great taste. It’s perfectly sized to fit all your worldly belongings (e.g., a laptop, makeup bag, reusable water bottle and snacks). In the past, we’ve seen a lot of people using this as their carry-on, which makes sense. This summer, it’s going to be perfect for any getaway. 

The Lazo is one of the most understated Loewe bags. With minimal design and no shouty logo, it’s the quality of the super-soft leather that makes this style stand out. This is a hero shape that makes for the perfect day bag.

Influencers wasted no time snapping up Loewe’s Postal upon its release a few years back and, well, posted it all over Instagram. We’d say this is simple but effective. It’s another understated style for those who have someone else around to carry all their stuff for them. According to the brand itself, this one’s “set to join the ranks as one of the house’s iconic bag designs.” And we’ve found some of the best ones on Vestiaire Collective. 

This is another instantly recognisable Loewe design. The endless number of colour and size options available is incredibly dangerous to our bank balances, as we just keep adding new styles to our wish lists with every release. The current favourite? The new top-handle shape.

What Loewe bag roundup would be complete without the brand’s most accessible style? The basket raffia tote has become something of a status symbol of late, and with stock of it in short supply last summer, we suggest buying into it as soon as possible. 

Opening Image: Style Stalker

Next Up: These It Bags Are So Timeless They Will Never Be Passé

Author Emily Dawes | Whowhatwear
Selected by CWC