September 11, 2020 at 02:46AM
In a collaboration we never saw coming, Levi’s and Lego (yes, you read that right) have teamed up to create a nostalgic collection full of “wearable art.” The new limited-edition line features Levi’s signature staples – like trucker jackets and straight jeans – but takes them to the next level with a playful twist: customizable Legos! The popular denim brand’s classics are adorned with flexible baseplates that you can actually snap Lego tiles onto to pull together your own unique piece – or you can let the cool designs speak for themselves.
In addition to the denim, the upcoming Lego x Levi’s collection also includes hoodies, bags, hats, and even a cargo vest, all featuring fun Lego-inspired details like colorful buttons and a bright-red Lego patch swapped in instead of Levi’s traditional leather version. “This is such a fun collaboration celebrating self-expression, creativity and nostalgia,” Karyn Hillman, chief product officer for Levi Strauss & Co., said in a press release. “With the customizable baseplates, Levi’s is now literally a new blank canvas for Lego play.”
The line will be available starting Oct. 1 on Levi’s website and in select Levi’s stores, and every customizable purchase comes with a bag of 110 Lego Dots, which will allow you to accessorize your pieces and bring out your inner child. And while the collection features clothing and accessories for adults, we have a feeling the kids in your life might want to join in on the building. Check out the new Lego x Levi’s collaboration ahead.
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