Your Super’s Kristel de Groot Is On A Mission To Improve Your Period

August 31, 2020 at 11:06AM Kristel De Groot is the co-founder of Your Super, a plant-based superfood brand whose potent products (like this cacao mix) we’ve been using for years. Kristel started Your Super after her partner Michael Kuech, then 24, was diagnosed with cancer. With the help of her mom,

Knix’s New Super Leakproof Underwear is Here to Make Your Period More Sustainable

August 25, 2020 at 03:08PM Today, Canadian intimates brand Knix is launching its newest product innovation in the form of Super Leakproof Underwear. In fact, they’re so good that they completely eliminate the need for disposable products, absorbing the equivalent of eight tampons worth of fluid. According to research done

I Rented My Outfits for a Month, and Here’s My Verdict

June 18, 2021 at 06:00AM Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column that will see me, Joy Montgomery, discussing the brands, buys and ideas that are preoccupying my mind this month—think homewares, outerwear

The Future of Retail? A Peek Inside The New Mobile Concept Traveling Across California

June 17, 2021 at 10:57AM Our buying behaviors have indelibly changed this year. Most of us shifted to online shopping more than ever before during historic quarantines. And so many more consumers began to shop ‘consciously’, paying attention to a brand’s overall values, sustainability practices, ownership and even personal connection

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