August 25, 2020 at 11:00AM As I’m now slowly venturing out into London again, I’m building up my collection of face masks so that I have one readily available in all of my handbags. This is an important item for practical purposes. I’m certainly not suggesting it is purely a
Category: Fashion
I Can’t Wait for the Cold Weather to Wear These 5 Knitwear Trends
August 25, 2020 at 06:00AM My ideal kind of world would be forever be in late September / early October—it’s not too dark at night but light enough in the morning to not feel depressing, the weather is also not too cold and not too warm. This would also mean
I Tried Pangaia’s Sweat Shorts and Found the Solution to My Sweatpants Fatigue
August 24, 2020 at 07:58PM I’m sure by now you have what I like to call “sweatpants fatigue,” and that’s all right, because I have a new cozy outfit you’re gonna love: Pangaia’s sweat shorts. While the sweat-short silhouette was big in the sports world in the ’90s, there’s been
Happy In The Kitchen: 9 Pretty Kitchen Tools To Use Everyday
August 24, 2020 at 11:00AM Order delivery or whip up something in the kitchen? These pretty kitchen tools might just influence you to spend more time actually cooking and less time on those delivery apps. Cooking at home with whole food ingredients means we’re much more likely to get major
The 9 Pieces Bringing Me Joy This Week
August 24, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe
These Swimwear Brands Are Making Bikinis From Recycled Plastic
August 23, 2020 at 11:05AM The conversation around fashion and sustainability is ever-evolving. While we know this industry is one of the world’s major polluters, accounting for around 10% of humanity’s greenhouse gas emissions, there are also several companies that are doing their bit to create products in a more eco-conscious way. Particularly
Autumn/Winter 2020 Trends: The New Fashion Looks You Need to Know
August 23, 2020 at 10:00AM The A/W 20 fashion shows in February fell just before lockdown restrictions were put in place in Europe. Since these collections were presented, not only has the fashion industry faced huge challenges, but also the way we all get dressed has changed significantly. The season
These Are Officially the Most Popular Brands of 2020 So Far
August 22, 2020 at 07:00AM Twenty-twenty has been quite the year, hasn’t it? If I asked you to think back when we were all talking about Tiger King and Normal People, I’d wager you’d say that was in 2019, such is the time-defying power this year seems to possess. Did you even
Vancouver-based Writer Lydia Okello on the Future of Fashion They Would Like to See
August 21, 2020 at 02:00PM “Oh. I guess I wear pants now….” It’s a seemingly unremarkable statement for someone to have made in 2016. But the notion was a major turning point that year for both my wardrobe choices and my gender identity. As an AFAB (assigned female at birth)
Instagram’s Favourite Tracksuit Brand Teams Up With Jaden Smith
August 20, 2020 at 05:08PM If you follower a fashion influencer or two (or a stylish celebrity for that matter), there’s a high chance you’ve spotted them wearing a chic tracksuit set from The Pangaia. Designed using environmentally friendly materials – such as seaweed fibre, organic cotton and recycled materials,
The Lesser-Known High-Street Brands We’re Championing This Year
August 20, 2020 at 06:00AM Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item. However, as all true fashion lovers will know, it
Entireworld’s Sweats Are Super Comfortable and Also Earth-Conscious – We’re In!
August 20, 2020 at 02:00AM Entireworld’s collection is here to be the perfect refresh for your work from home wardrobe. Based on the rate at which these pieces are selling out (keep an eye out for restocks on some of their fun colors!), it’s fair to say people are obsessed
Adidas’s New Vegan Superstar Sneakers Are Covered With Flowers Made Out of Colorful Threads
August 19, 2020 at 05:20PM The Kicks: Adidas Originals x Sean Wotherspoon Superearth Superstar The Price: $110 Why We Love Them: Adidas has teamed up with Sean Wotherspoon for its Superearth initiative, and together they have reimagined a rad new version of the iconic Superstar sneaker that has flowers embroidered
Trust Monikh: 3 Autumn Buys I Have My Eyes On This Week
August 19, 2020 at 06:57AM There are hundreds of thousands of influencers in the social ether, but only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest
The Lesser-Known Knitwear Brands I’m Championing This Year
August 19, 2020 at 06:00AM In classic British style, the last week has seen temperatures fluctuate between a balmy 30 degrees and a cool 18, and in classic British style, here I am talking about it. But, really, all this shows is that the humble jumper is never redundant in the Brit’s year-round capsule, and thank goodness
This Unknown Knitwear Brand Has Just Created My Dream Jumper
August 17, 2020 at 06:00AM If you asked me what the favourite part of my job was, I would have to say discovering up-and-coming brands. There’s a unique thrill that comes from stumbling across an unknown label when browsing a rail in a fashion boutique or meandering through Etsy. Instagram
The 9 Pieces Bringing Me Joy This Week
August 17, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe
20 Autumn Buys That Are Making Me Look Forward to September
August 16, 2020 at 06:15AM As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every month, I update this story with the pieces that have caught my eye or that I have saved to my wish list. I might have
Autumn/Winter 2020 Trends: The New Fashion Looks You Need to Know
August 15, 2020 at 10:00PM The A/W 20 fashion shows in February fell just before lockdown restrictions were put in place in Europe. Since these collections were presented, not only has the fashion industry faced huge challenges, but also the way we all get dressed has changed significantly. The season
8 Fashion Editors Reveal the Top Items on Their Summer Wish Lists
August 15, 2020 at 06:03AM There are few people who spend as much time contemplating clothes as fashion editors do. After all, it’s packed right there into the job title that a healthy obsession with all things style should, at the very least, be a prerequisite. With a few weeks of summer still left
8 Fashion Editors Reveal the Top Items on Their Summer Wish Lists
August 15, 2020 at 06:03AM There are few people who spend as much time contemplating clothes as fashion editors do. After all, it’s packed right there into the job title that a healthy obsession with all things style should, at the very least, be a prerequisite. With a few weeks of summer still left
8 Trends That Are the Talk of Copenhagen This August
August 15, 2020 at 06:00AM There is a question mark over fashion weeks for 2020 and whether they will go ahead digitally or in a physical format. Copenhagen Fashion Week took place this week with several small, intimate presentations and shows, which brought with it the return of street style.
The Key Autumn Pieces You Can Buy Now, Whatever Your Budget
August 15, 2020 at 06:00AM It’s finally here! Our bumper 2020 autumn shopping special, featuring all the styles and silhouettes that you can expect to see hitting the streets (socially distanced of course) in the coming months. If you’ve read our autumn/winter trend report, you’ll know that as an industry, we’re moving toward a
Meet the Founders of Yard + Parish, an E-commerce Platform Focused on Black-Owned Brands
August 14, 2020 at 02:00PM “We’ve always been dreaming together,” says Alesha Bailey about her partnership with Samantha Newell and the creation of their one-year-old e-commerce site, Yard + Parish. The platform focuses on promoting the work of Black creatives, and features products from garments and accessories for all genders
5 New Trends From the Next-Gen Copenhagen Fashion Week
August 13, 2020 at 11:08PM The first fashion week of a new era has arrived. Last season, Copenhagen Fashion Week officially established itself as a trailblazer of the sustainable fashion movement. That commitment remains this season, but as the first event on the fashion calendar, the organization was also unexpectedly tasked
Euphoria’s Hunter Schafer Is Shiseido Makeup’s Newest Global Brand Ambassador
August 13, 2020 at 06:21PM Continue Reading… Author | Elle Selected by CWC
23 Canadian Fashion Brands Making Face Masks for Consumers
August 13, 2020 at 05:15PM With social distancing orders still very much in effect across Canada, fashion brands are increasingly coming up with ways to help support the community at this time, including pivoting manufacturing to produce PPE for hospitals and frontline workers. Now, a handful of brands have also
The Easiest Way to Make Your Summer Staples Look Expensive This Summer
August 13, 2020 at 11:00AM Spotting the recurring themes in high-street pieces that achieve the elusive “expensive-looking” status is a favourite pastime of mine (niche, but useful for my job). What strange alchemy has to occur to ensure that something affordable appears high-end? I wondered. What shapes, colours and fits have to combine
Black Girls Breathing: Why We’re So Into What Jasmine Marie Is Up To Right Now
August 13, 2020 at 10:57AM Mindfulness practitioner, Jasmine Marie is the founder of black girls breathing, an inclusive healing space where black women can actively nurture their mental, emotional, and spiritual health via meditational breathwork. Over the last few years, breathwork has emerged for us as a self-care priority and, in 2020,
This Dress Brand Only Launched In Lockdown and Already Has a Royal Fan
August 13, 2020 at 06:00AM Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty