September 17, 2020 at 06:00AM It’s finally here! Our bumper 2020 autumn shopping special, featuring all the styles and silhouettes that you can expect to see hitting the streets (socially distanced of course) in the coming months. If you’ve read our autumn/winter trend report, you’ll know that as an industry, we’re moving toward a
Category: WhoWhatWear
How Our Wardrobes Have Been Changed Forever Thanks to the Pandemic
September 17, 2020 at 06:00AM In Carolyn Mair’s book, The Psychology of Fashion, she says, “in some cases, fashion precedes political change; at other times it follows it.” Thanks to the pandemic of 2020, we’re very much looking at the latter exception. Overnight, with very little warning, (let’s be honest—many of
4 Major Cleansing Mistakes Everyone Is Probably Guilty of Making
September 17, 2020 at 06:00AM As the first step in any basic skincare routine, I never questioned what I was doing when it came to washing my face. Now that I’ve got my cleanser choices down to a fine art—lightweight micellar water for morning and a more heavy-duty acid-infused foaming
Everyone From Reese Witherspoon to Dermatologists Love This Affordable Cleanser
September 16, 2020 at 05:06AM There’s been a pretty noticeable shift in skincare in the last few years. We’ve been moving away from the three-figure luxe creams with their layers and layers of packaging and heading to the drugstore. Gone are the days when we only believed that the higher
9 Trends That Zara Is Getting So Right This Season
September 16, 2020 at 11:04AM When Zara does a trend, it tends to fully commit and you’ll see it plastered all over the homepage. There are nine items in particular that Zara is getting really right at the moment, and although we use the word “trend,” these are all classic autumn staples,
Kate Middleton’s ÂŁ85 Earrings Go Perfectly With Her Face Mask
September 16, 2020 at 10:05AM Kate Middleton and Prince William had a busy day today, making me feel just a tad embarrassed about still being in pyjamas at 3 p.m. The duo visited the London Bridge JobCentre, Brick Lane Bakery, and the East London Mosque to meet with Brits and discuss the
Mark My Words: This Boot Trend Is Going to Divide the Fashion Crowd
September 16, 2020 at 07:00AM Here at Who What Wear, we are very much proponents of timeless fashion trends that will transition from season to season seamlessly, however, we can’t pretend that every now and then we don’t love a divisive style that triggers debate within fashion circles. This season, it comes in
There Are So Many New Mascaras Out Right Now—These Are the Ones Worth Your Time
September 16, 2020 at 06:30AM Let me preface this by saying that I really, really love mascara. In fact, I’d go as far to say that it’s probably my favourite makeup item. Although I appreciate the freshness of a no-mascara day, if you ask me, mascara is the one product
This Year’s Chicest Beauty Advent Calendars Have Already Been Revealed
September 16, 2020 at 06:06AM It would ordinarily seem strange to talk about Christmas at this time of year but, then again, hardly anything has made sense in 2020, and we think you’ll forgive us for getting ahead of ourselves once we reveal the subject at hand. Beauty advent calendars have
7 Autumn Nail Colours We’re Already Obsessing Over
September 16, 2020 at 06:05AM We’ve done our best to keep it all together these last few months, but our beauty routines sure have changed. For better or worse, we’ve been tasked with taking matters into our own hands when it comes to everything from chemical peels to hair colour. While we’ve gotten pretty
These Are the Brands I Actually Shop on Net-a-Porter
September 16, 2020 at 06:04AM There is a particular thrill that comes with partaking in the digital equivalent of window shopping or simply browsing through an online array of items you adore but may not realistically be able to afford. I experience this thrill each time I log on to
Hair Experts Reveal the Styles Women Over 50 Love
September 16, 2020 at 06:01AM When it comes to our body, time takes its toll on just about all of it. And although we know all too well what ageing does to our skin, when it comes to other areas of our beauty regimens, age is rarely factored in. From
4 Vintage Shopping Experts Just Told Me What’s on Their Wish Lists
September 16, 2020 at 06:00AM I get it—secondhand and vintage shopping isn’t for everyone but for me is a real treat. The bargains I’ve found: from a ÂŁ15 Aquascutum jacket to a ÂŁ110 classic Burberry trench coat, as well as an embroidered cardigan French influencer and founder of Rouje, Jeanne Damas
I Just Created a Simple Autumn Capsule Out of These 21 Buys
September 16, 2020 at 06:00AM In my mind, the autumn months have always lent themselves to the minimalist aesthetic, and while this may sound counterintuitive (after all, it’s a season defined by an abundance of layering, rather than the simplicity of a summer dress), it’s the perfect time to embrace the “less is more”
Holly Willoughby Just Wore 3 Outfits I’m Definitely Stealing
September 16, 2020 at 05:30AM This Morning‘s Holly Willoughby might not be considered a directional style icon. Like most mainstream television personalities, she tends to favour cheery items with mass appeal rather than trend-led fashion buys. However, ever since she wore a long-sleeved rainbow dress by London Fashion Week designer
30 Celebs and Fashion Girls Who Are Making Me Want to Chop Off All My Hair
September 16, 2020 at 05:30AM When it comes to my hair, I tend to fluctuate between two lengths: just above my shoulder or just above my boobs (both technical terms). Yet there always comes a time with both lengths when I start to feel like I want to either chop
I’ve Been Doing Winged Eyeliner For 16 Years–Here’s How To Do It
September 16, 2020 at 04:06AM I spend a lot of my time testing makeup and the large boxes of products underneath my bed exemplify just how vast my collection is. But, when it comes to my own makeup bag, I only use a handful of staples. The core components of
This Mask-Proof Lip Stain Is Exactly What I’ve Been Looking For
September 16, 2020 at 04:06AM There’s a few items that have been mocking me recently, one being my handbags (I haven’t used one since March) and the other being my lipsticks. The creamy, highly pigmented lipsticks that sat so prettily on my lips and left red marks on glasses and napkins.
Sienna Miller Just Wore This Anti-Skinny Jeans Trend
September 15, 2020 at 11:49AM In the realm of celebrities whose style we adore, Sienna Miller usually sits quite high on the list. Aside from her impeccable red carpet appearances, the actress is often spotted around town in chic casual looks which regularly consist of a refreshing mix of designer and high-street labels.Â
H&M Just Dropped the Most Expensive-Looking Basics
September 15, 2020 at 11:13AM I’ll admit there are a lot of minimalist edits knocking about these days. Whether it’s the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it’s a trend that’s been inescapable for the past few seasons. Daniel Lee‘s designs for Bottega
I Just Tried All the Hair Straighteners Around—These Are the Ones I’d Recommend
September 15, 2020 at 07:00AM I’ve always had a complex relationship—or should I say situationship?—with hair straighteners. It was a coming-of-age ritual when my mum would pass a hot comb that had been heating up on a sweltering gas hob through my 4C natural hair. As I swapped hot combs
The One Coat Trend Fashion Editors and Stylists Always Return to
September 15, 2020 at 06:21AM Aside from classics such as trenches and pea coats, it’s not often you come across a coat trend that has survived multiple seasons. Teddy coats saw a huge spike in popularity last winter, rising in online searches by 1000% YoY (you couldn’t walk down the
6 Ankle-Boot Trends That Are Going to Last You All Year
September 15, 2020 at 06:16AM Like taxes and jogging bottoms in lockdown, ankle boots come autumn are a sure thing. This particular piece of footwear is a cornerstone of colder-weather wardrobes and for good reason. Choose carefully, and you’ll live in them for the whole of autumn and winter. Scratch that—you’ll wear them all
4 Dress Trends You’re Going to See Everywhere This September
September 15, 2020 at 06:07AM While I love to savour every last minute of summer, it has come time to accept that autumn is here. And although I am not particularly enthused about the idea of cooler weather, I have to admit I am quite excited by the prospect of
If You Buy a New Coat This Year, Make It One of These Gems
September 15, 2020 at 06:00AM A good coat is the very core of any fashion girl’s cold-weather wardrobe, and can last for years, if not decades. That sounds like a pressurising task, but the truth is our team is currently narrowing down our own extensive coat-shopping lists to secure The One, and many of us
This is Officially the Cosiest Coat Trend of 2020
September 15, 2020 at 06:00AM We’ve all been there: It’s 7 a.m. on a Monday morning and the autumnal chill is starting to creep in, which makes leaving your bed that little bit more difficult. All you want to do at this point is roll to your desk (whether it’s at home
The Greatest Fashion Week Street Style Looks of All Time
September 15, 2020 at 05:00AM For a long time now, fashion week hasn’t just been about the people wearing the clothes on the catwalk, but it’s been just as much about the people off the runway too. Unless you’ve attended a fashion show, it’s really hard to grasp just how much of a circus
If There’s One Collection We Can’t Wait to Wear for Autumn, It’s This One
September 15, 2020 at 04:57AM September always brings with it a sense of renewal. As the seasons change and autumn creeps in, it’s tough to shake that back-to-school feeling of our childhood. Refreshed by summer, albeit spent mostly in our gardens this year, we’re ready to embrace the cooler months
These Autumn Knits Are So Good That I Want to Start Wearing Them Now
September 14, 2020 at 06:00PM As we’re spending more time indoors and at home this year, many of us are prioritising comfort and ease when getting dressed, and this will have a significant impact on the trends for autumn and winter 2020. Loungewear will continue to be a growing category this year.
I Just Found the First Trending Coat of Autumn
September 14, 2020 at 03:44PM Renowned as one of the coolest brands to come out of Copenhagen, Baum und Pferdgarten has made quite the name for itself as a Scandi girl go-to over the years. Epitomized by a playful take on prints and colours, the label repeatedly creates cult favourites that manage