This Vintage Collection Always Sell Out Instantly—and I Got a First Look

September 11, 2020 at 06:00AM Who What Wear Curates is a new franchise that sees Who What Wear’s Shopping Editor, Joy Montgomery, join forces with some of the industry’s coolest vintage brands to show you that second-hand does not have to mean second-best. This series will give you exclusive previews of sellout second-hand drops

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How To Find The Best Bits On H&M, According To An Expert

September 10, 2020 at 06:05AM When it comes to shopping the high-street, there are few people who manage to find expensive-looking pieces quite like Claire Wakeman. The influencer consistently uploads chic outfit photos, which contain pieces that look luxurious but just so happen to come with an affordable price-tag.  In fact,

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The Lesser-Known Knitwear Brands I’m Championing This Year

September 09, 2020 at 02:15PM In classic British style, the last week has seen temperatures fluctuate between a balmy 30 degrees and a cool 18, and in classic British style, here I am talking about it. But, really, all this shows is that the humble jumper is never redundant in the Brit’s year-round capsule, and thank goodness

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These Feel-Good Autumn Knits Will Instantly Elevate Any Outfit

September 09, 2020 at 06:00AM Rule number 1 of dressing for the English winter? Never underestimate the outfit-transforming powers of a statement knit. It’s a tenet that is sure to become increasingly relevant as we enter our first autumn with the backdrop of social distancing and jumpers start to become a key source of creativity (especially if

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