September 08, 2020 at 06:06AM Do leopard-print coats ever go out of fashion? We’d argue that they never do. Thanks to the likes of modern muses Kate Moss and Alexa Chung, this particular coat or jacket is always a great way to make an outfit suddenly more fabulous. So what
Category: WhoWhatWear
I’m a Fashion Editor—This Is What the High-Street Is Getting Right This Autumn
September 08, 2020 at 06:00AM From autumnal dresses and cosy knitted vests, to stompy boots and immaculate tailoring, there’s so much to love on the high street this season. Dress it up, dress it down or layer it up, it’s clear that versatility is the buzzword for autumn 2020, and with our
This Is the Surprising H&M Item Our Readers Keep Buying This Month
September 07, 2020 at 12:13PM If you’d asked my a few years ago about my thoughts on knitted vests, I would have told you that my only association with the item was the fact that Chandler Bing from Friends was their biggest fan. Though, over the last few seasons, the
We Predict This Unlikely Knit Will Be Autumn’s Biggest Jumper Trend
September 07, 2020 at 11:08AM If you lived through the ’90s, the concept of a knitted vest might conjure up images of Chandler Bing sitting at Central Perk drinking an oversize coffee and making sarcastic comments amongst his friends. Though, fast-forward almost 30 years, and the once-stuffy clothing item now
I’ve Tried Countless Moisturisers, But I Always Come Back to This Cult Cream
September 07, 2020 at 06:07AM When it comes to curating my beauty bag, I don’t tend to invest blindly in a singular brand. Having spent years trialling and testing the latest beauty launches, I’ve assembled quite the diverse collection of products, from an extensive array of labels, to which I
These 23 Buys Have Made My Bathroom the Chicest Room in the House
September 07, 2020 at 06:03AM When it comes to shopping, fewer things bring me more joy than purchasing pieces for my bathroom. As someone who loves nothing more than ending the day with a drawn-out soak, I consider my bathroom to be my own personal sanctuary. Of course, it’s also
7 Work Outfits We Love for Autumn, Whether You’re WFH or In the Office
September 07, 2020 at 06:00AM September is, without a doubt, one of my favourite months. June, July and August are either too hot or a disappointment, and October and November are too dark. But September is the middle ground—a truly perfect 30 days. Fashion-wise it is the ideal time to
The 9 Pieces Bringing Me Joy This Week
September 07, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe
Celebrity Sightings Have Been Rare in 2020, But Here Are 23 Outfits I Love
September 06, 2020 at 11:00AM As events have been cancelled around the world, we have seen very little of the celebrities that are usually photographed weekly. However, as social distancing starts to relax and more people venture outdoors, we are starting to see more A-list styling choices. There have been
Maskne Is a Real Thing–This Is Everything Experts Want You to Know
September 06, 2020 at 06:30AM There’s no doubt that the beauty buzzwords of 2020 look a little different to what any of us could have imagined. Back in January, we were convinced that 2020 would be the year of tranexamic acid, brow lamination and glow-boosters, however many months (and what feels
Not All Dresses and Jackets Go Together, But These 8 Timeless Combinations Work
September 06, 2020 at 06:09AM Summer might be close to becoming a distant memory, but we’re not forgoing dresses just yet (if at all). With temperatures swiftly plummeting, however, we recommend wearing yours with one item in particular: a jacket. You might not think it, but dresses and jackets are notoriously
It Can Take Time to Find the Perfect Trench Coat—We’ve Just Found 24
September 06, 2020 at 06:08AM The best trench coats are lifelong keepers—the kind of trusty wardrobe staple you know is ready and waiting whenever you need it without vying for your attention at all times (or getting upset if you’ve shoved it to the back of the rail for a
One of These Red Lipsticks Is Sold Somewhere in the World Every 8 Seconds
September 06, 2020 at 06:07AM In the world of beauty, nothing has stood the test of time quite like red lipstick. While our penchant for foundation finishes shifts between matte and dewy, and our preferred eye makeup alternates between natural, fluffy lashes, and bold, statement shadows, one thing that just
I Looked Through 600 Knits on ASOS, and These Are the Best Ones
September 06, 2020 at 06:05AM As much as I hate to admit it, the time has come to start thinking about autumn outfits once again. Summer is now behind us (or so this week’s weather has proven), meaning sundresses and strappy tops are out and cosy knits and button-down cardigans are
I Can’t Scroll Through Instagram Without Seeing This 2020 Trend
September 06, 2020 at 06:04AM When it comes to fashion, some trends are blink-and-you’ll-miss-it subtle, while others become seemingly omnipresent overnight and then tend to follow you wherever you go. That is exactly what seems to have happened recently with Peter Pan collars. While the style is not exactly new
Pretty Face Masks Exist—I’ve Found 30 of Them
September 06, 2020 at 06:00AM As I’m now slowly venturing out into London again, I’m building up my collection of face masks so that I have one readily available in all of my handbags. This is an important item for practical purposes. I’m certainly not suggesting it is purely a
I’m Under 5’3”—These Are the 9 Outfit Secrets I Swear By
September 06, 2020 at 05:03AM When you’re short, shopping for clothing is a bit of a battle. As someone who’s under 5’3″, I’ve regularly found myself in fitting rooms trying on laughably long jeans or jackets that make me look like I’ve come straight from the ’80s (such as unintentionally
This Year’s Chicest Beauty Advent Calendars Have Already Been Revealed
September 05, 2020 at 10:34PM It would ordinarily seem strange to talk about Christmas in summer but, then again, hardly anything has made sense in 2020, and we think you’ll forgive us for getting ahead of ourselves once we reveal the subject at hand. Beauty advent calendars have grown in
This Iconic French Perfume Was Made to Smell Like Solid Gold, and We Love It
September 05, 2020 at 06:05PM When I think of Dior, frothy tulle, ornate embellishment, breathtaking ball gowns and that French je ne sais quoi instantly come to mind. But one of the brand’s biggest symbolisers has to be its most famous perfume, J’Adore. Dior first began creating perfumes to match its
Yep, French Women Over 50 All Own These 6 Items
September 05, 2020 at 11:00AM It’s no secret that French women possess a knack for a polished style that reads as effortless and cool. Over the years, they prove to really refine their personal senses of style with wardrobes stocked with incredible closet essentials. French women are truly in the know about which
10 Items I Never Regretted Buying for My Maternity Wardrobe
September 05, 2020 at 07:00AM When people say that hindsight is a wonderful thing, I think they’re referring to maternity wardrobes. While IÂ have a 2-year-old, so some time has passed since I was pregnant, I still remember agonising over what to wear and buying pieces that I couldn’t get much
12 Autumn-Appropriate Outfits You Can Wear This Weekend
September 05, 2020 at 06:09AM While it might technically still be summer, the weather this week is making me think forward to autumn. I am by no means ready to say goodbye to bare legs or weekend picnics in the park, but as a fashion editor, I’m always looking forward, and I
A Complete List of Every Beauty Product Rosie HW Has Used This Summer
September 05, 2020 at 06:09AM When it comes to beauty, few people can influence my purchases to the same extent as Rosie Huntington-Whiteley. Whether it’s her signature dewy skin that never seems to fade, her pretty petal-hued lipstick, or her loosely-tousled hair that always looks polished without veering on try-hard, Rosie’s
I’m Convinced This Is Going to Be Autumn’s Biggest Beauty Trend
September 05, 2020 at 06:08AM If my 14-year-old self were a guest editor on Who What Wear UK, chances are most of my articles would involve bold eye looks. That was my thing—my signature, if you will—in my early teens. In the days before YouTube tutorials and Instagram accounts dedicated to bright
Alexa Chung Just Wore the Perfect Autumn Outfit Formula
September 05, 2020 at 06:07AM It is often said that there is style in simplicity. And nothing epitomises that more than when someone puts together an outfit consisting solely of timeless wardrobe staples yet somehow manages to make it look modern and contemporary. Alexa Chung did just that recently, proving there’s no reason
The 11 Pieces From & Other Stories That Are Trending This Month
September 05, 2020 at 06:05AM & Other Stories has been an influencer favourite for quite some time. These days, it’s never a surprise when I scroll through Instagram and tap a photo only to learn the brand has been tagged, yet again, by a woman whose style I admire. From their classic tailored
The Autumn Microtrends Putting Smiles on Our Faces This September
September 05, 2020 at 06:00AM Microtrend is a somewhat slippery fashion term that can be translated in myriad ways. My issue with it is that, historically, it has been just another way of describing those flash-in-the-pan trends that are here today and gone tomorrow. Not exactly the most sustainable attitude towards dressing. However, I’ve been thinking about it,
The Autumn Microtrends Putting Smiles on Our Faces This September
September 05, 2020 at 06:00AM Microtrend is a somewhat slippery fashion term that can be translated in myriad ways. My issue with it is that, historically, it has been just another way of describing those flash-in-the-pan trends that are here today and gone tomorrow. Not exactly the most sustainable attitude towards dressing. However, I’ve been thinking about it,
H&M’s Latest Designer Collaboration Is Filled With Timeless Wardrobe Staples
September 04, 2020 at 11:13AM From Giambattista Valli to Johanna Ortiz, H&M has created quite the reputation for itself when it comes to buzzy designer collaborations. Yesterday, the brand released its latest collab, this time teaming up with Italian label Giuliva Heritage to create a collection of timeless autumnal wardrobe staples. Made to be
20 Versatile Topshop Dresses You’ll Wear Again and Again
September 04, 2020 at 11:08AM You know the drill: You pop on to Topshop‘s site to pick up a basic tee and end up with a basket full of dresses instead. We can’t blame you right now, as the high-street store’s offering is pretty good. But, because no one’s wardrobe is big enough for the whole