August 16, 2020 at 06:30AM There’s no doubt that the beauty buzzwords of 2020 look a little different to what any of us could have imagined. Back in January, we were convinced that 2020 would be the year of tranexamic acid, brow lamination and glow-boosters, however many months (and what feels
Category: WhoWhatWear
20 Autumn Buys That Are Making Me Look Forward to September
August 16, 2020 at 06:15AM As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every month, I update this story with the pieces that have caught my eye or that I have saved to my wish list. I might have
We Predict This Unlikely Knit Will Be Autumn’s Biggest Jumper Trend
August 16, 2020 at 06:08AM If you lived through the ’90s the concept of a knitted vest might conjure up images of Chandler Bing sitting at Central Perk cafe drinking an oversized coffee and making sarcastic comments amongst his friends. Though fast-forward almost 30 years and the once-stuffy clothing item
This Iconic French Perfume Was Made to Smell Like ‘Solid Gold’—and We Love It
August 16, 2020 at 06:05AM When one thinks of Dior, frothy tulle, ornate embellishment, breathtaking ballgowns, and that French je ne sais quoi instantly come to mind. But one of the brand’s biggest symbolisers has to be its most-famous perfume, J’adore. Dior first began creating perfumes to match its new
This Beauty Trend Is the Happiest Thing You’ll See This Summer
August 16, 2020 at 06:02AM There’s something about wearing bright colours—be it by way of your clothing or your beauty routine—that just puts you in a good mood. And right now, we can’t think of a better time to lift our style with vivid hues and playful motifs. Handily, you needn’t
7 Sandal Trends We’re Championing This August
August 16, 2020 at 06:00AM Seasons are becoming obsolete in fashion. Call it a response to the climate crisis or the fact that people don’t want to overhaul their wardrobes every six (or even three) months, but on the S/S 20 runways, we saw plenty of coats and items normally
Autumn/Winter 2020 Trends: The New Fashion Looks You Need to Know
August 15, 2020 at 10:00PM The A/W 20 fashion shows in February fell just before lockdown restrictions were put in place in Europe. Since these collections were presented, not only has the fashion industry faced huge challenges, but also the way we all get dressed has changed significantly. The season
These Multi-Use Pigment Paints Have Totally Changed the Way I Do My Makeup
August 15, 2020 at 06:30AM Anyone who knows me knows that my makeup skills are seriously lacking. Being a beauty editor means that my knowledge of makeup is astounding. I know about formulas, textures, trends and can talk you through a how-to in no time at all. My own artistic ability, though,
8 Fashion Editors Reveal the Top Items on Their Summer Wish Lists
August 15, 2020 at 06:03AM There are few people who spend as much time contemplating clothes as fashion editors do. After all, it’s packed right there into the job title that a healthy obsession with all things style should, at the very least, be a prerequisite. With a few weeks of summer still left
8 Fashion Editors Reveal the Top Items on Their Summer Wish Lists
August 15, 2020 at 06:03AM There are few people who spend as much time contemplating clothes as fashion editors do. After all, it’s packed right there into the job title that a healthy obsession with all things style should, at the very least, be a prerequisite. With a few weeks of summer still left
8 Trends That Are the Talk of Copenhagen This August
August 15, 2020 at 06:00AM There is a question mark over fashion weeks for 2020 and whether they will go ahead digitally or in a physical format. Copenhagen Fashion Week took place this week with several small, intimate presentations and shows, which brought with it the return of street style.
The Key Autumn Pieces You Can Buy Now, Whatever Your Budget
August 15, 2020 at 06:00AM It’s finally here! Our bumper 2020 autumn shopping special, featuring all the styles and silhouettes that you can expect to see hitting the streets (socially distanced of course) in the coming months. If you’ve read our autumn/winter trend report, you’ll know that as an industry, we’re moving toward a
I Think These 8 Summer Trends Look So Much Better Second-Hand
August 15, 2020 at 06:00AM While I have long been an avid vintage hunter, the alternate reality that is lockdown has thrust me into a new world where heading into central London for pre-loved rummaging is a no-go. On the plus side, these travelling restrictions have opened up a whole microcosm of online vintage shopping—an
I’ve Just Tried Some New Vegan Nail Polish, and I’m Seriously Impressed
August 15, 2020 at 06:00AM I don’t want to toot my own horn, but I have a specific beauty skill that I’m incredibly proud of. I can’t wax my own legs without crying out in pain (and yet I’ve been in labour) and I absolutely wouldn’t go anywhere near box
These Trekky Sandals Keep Selling Out At Record Speed
August 15, 2020 at 05:00AM Sandal brand Arizona Love popped up on my radar last year when I spotted a steady stream of Instagram influencers wearing the printed trek sandals. Jessie Bush, Erica Davies and our very own Who What Wear columnist Monikh were all spotted wearing the shoes. There was only one problem:
The 5 Shoe Trends French Girls Wear With Simple Summer Outfits
August 14, 2020 at 07:10PM When we want an effortless and chic outfit idea, we often turn to French girls. Although, that’s probably obvious given that we do cover Gallic sartorial choices on the regular over here. After recently perusing through the Instagram accounts of some of the most stylish Parisian
Trust Me—These Spot Treatments Actually Work
August 14, 2020 at 06:30AM When it comes to my job, few things wind me up more than a product that gives wildly false claims. It shouldn’t be such a big ask that, as consumers, we aren’t lied to about the powers that any one beauty product has, should it?
8 Practical Items I’ve Been Wearing for the Past 5 Months
August 14, 2020 at 06:12AM Since the pandemic began we’ve seen our lives change in so many ways. This goes without saying. One of the more minor but still noteworthy ways in which it’s changed is what we wear on a day-to-day basis. Even though I’ve worked from home for several years
The Best Under-ÂŁ20 Products to Add to Your Next ASOS Shopping Trip
August 14, 2020 at 06:05AM From its covetable selection of dresses for every possible occasion to this season’s trending shoes, ASOS is one of those sites that we always have our eye on for fashion inspiration. But did you know that it’s an amazing place to shop for beauty, too? Stocking
Crochet Is Quickly Becoming Our Favourite Thing to Wear This Summer
August 14, 2020 at 06:02AM Cast your mind back to the beginning of summer and you might remember the pop-culture phenomenon that was Harry Styles’Â Watermelon Sugar video. The clip featured Styles amongst a group of revellers on the beach eating fruit while clad in an array of brightly coloured, vintage-printed
11 Affordable Items That Will Help Elevate Your Favourite Basics
August 14, 2020 at 06:00AM Here at Who What Wear, we are firm believers that good style shouldn’t cost an arm and a leg. If we’re honest, some of the most fashion-savvy people we’ve encountered in our lives have been the most cost-conscious, as having to be more careful with
Why Facials Are The One Thing My Skincare Routine Is Missing
August 14, 2020 at 05:07AM While I have a suite of skincare products neatly divided up into categories that keep my skin in check, there’s just so much joy that comes with getting a facial. I’ve always had a DIY approach to beauty, but facials (and a wax) are always where I
5 New Trends From the Next-Gen Copenhagen Fashion Week
August 13, 2020 at 11:08PM The first fashion week of a new era has arrived. Last season, Copenhagen Fashion Week officially established itself as a trailblazer of the sustainable fashion movement. That commitment remains this season, but as the first event on the fashion calendar, the organization was also unexpectedly tasked
7 Top Stylists Agree—These Are the Only Dryers You Should Let Near Your Hair
August 13, 2020 at 05:01PM One of my favourite indulgences is to head to the salon and treat myself to a blow-dry, for no other reason than for a bit of self-care. After all, nothing puts a spring in my step quite like the moment I emerge from the hairdresser. Indeed,
The Easiest Way to Make Your Summer Staples Look Expensive This Summer
August 13, 2020 at 11:00AM Spotting the recurring themes in high-street pieces that achieve the elusive “expensive-looking” status is a favourite pastime of mine (niche, but useful for my job). What strange alchemy has to occur to ensure that something affordable appears high-end? I wondered. What shapes, colours and fits have to combine
Trust Me— These Boots Will be Everywhere This Autumn
August 13, 2020 at 06:05AM Given the fact we’re currently in the midst of a summer heatwave, it might sound strange to be talking about boots. Though autumn is not too far away, and with it will come a whole host of new seasonal trends to explore and analyse. If
5 Combos That Have Convinced Us Summer Dresses Belong With Boots
August 13, 2020 at 06:02AM They often say opposites attract, and it’s not too uncommon to find that two things that should not go together somehow work. (Anyone who has ever mixed chocolate and popcorn while at the cinema should know what I’m talking about?) Traditionally, I wouldn’t say that
These Are the 8 Most-Requested Nail Looks in Salons Right Now
August 13, 2020 at 06:02AM If you’ve yet to book your first salon visit of the summer or you’re patiently waiting for your turn to come around, chances are you’ve spent the best part of the last week looking at manicure inspiration—because that’s what we’ve been doing, too. The excitement of seeing
Everyone’s Favourite Basic Sandal Has Just Been Given a Fashion Makeover
August 13, 2020 at 06:00AM Not unlike ‘dad’ sandals, Birkenstocks and crocs, flip flops are one of the previously-sidelined summer shoes that have experienced a high fashion makeover over the last year. Long disregarded by fashion-lovers due to their old school aesthetic or casual appearance, one-by-one these sandal styles have been welcomed-in by the world’s most stylish and in turn
This Dress Brand Only Launched In Lockdown and Already Has a Royal Fan
August 13, 2020 at 06:00AM Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty