August 04, 2020 at 06:18AM Why am I writing about jumpers and jeans when by the end of this week, there’s going to be a heatwave? Good question. For me, I love to plan ahead. I come from a family that likes to whip out the Excel spreadsheet by the end
Category: WhoWhatWear
These 31 Looks Prove Every Day a Good Hair Day for Sienna Miller
August 04, 2020 at 06:06AM When it comes to consistently good hair days, there’s one woman who seems to have been blessed by the beauty gods: Sienna Miller. Her iconic beachy blonde waves have been turning heads since her first breakout role in Layer Cake back in 2004. Sure, 16 years may have passed,
This Concealer Has a 5000-Strong Waiting List and for Good Reason
August 04, 2020 at 06:06AM Having spent the best part of a decade writing about fashion and beauty, I’ve come across many makeup artists in my time, all of whom have provided me with different tricks of the trade and product recommendations. Of course, the advice they’ve shared with me
The Complete Capsule: 9 Essentials to Carry You Through Till Autumn
August 04, 2020 at 06:05AM Well, summer has well and truly arrived along with the unpredictable British weather. While we’re spending more time outdoors now, we still need some staples that will make sense for our prolonged-time indoors too. So what are we wearing now and into Autumn 2020? For us,
These Chanel Sandals Are Almost Too Beautiful to Wear
August 04, 2020 at 06:04AM As far as brands go, few are as iconic as Chanel. The storied French label has been around for over a century and is often regarded as synonymous with all things luxury. Whether it be clothing, handbags, eyewear or accessories, if it has a Chanel logo on it,
Pretty Face Masks Exist—I’ve Found 25 of Them
August 04, 2020 at 05:00AM As I’m now slowly venturing out into London again, I’m building up my collection of face masks so that I have one readily available in all of my handbags. This is an important item for practical purposes. I’m certainly not suggesting it is purely a
6 Pieces That Prove This Is the High-Street Store of the Summer
August 03, 2020 at 11:29AM Known for its minimalist aesthetic and elevated offering, Cos has long been a favourite amongst the fashion set. And from long linen gowns to sleek summer staples, this summer the brand’s collection has certainly captured the attention of industry insiders and influencers across the UK and Europe. High
I’m a Beauty Editor and These Are My Top Product Picks From My Stash
August 03, 2020 at 06:09AM Every beauty editor has a stash. The varying factors are the level of organisation, location and size of said stash. But we all have one. It’s filled with the almost daily drops of samples that we receive to write about and review, the beauty products that we actually
I Stopped Using This Cult Product For Two Months, and My Skin Suffered Big Time
August 03, 2020 at 06:07AM I don’t ordinarily begin my articles by quoting Joni Mitchell song lyrics (or any song lyrics for that matter—I’m acutely aware this isn’t MySpace), but nothing can summarise the story I’m about to tell quite like this: “You don’t know what you’ve got ’til it’s
We Have Curly Hair—Here Are the 17 Holy-Grail Products We Swear By for Styling
August 03, 2020 at 06:02AM As anyone with curly hair can likely attest to, curls are a constant journey of trial and error. Though everyone’s journey to embracing their natural texture is as varied as curl patterns themselves, the one thing that remains constant is that finding the perfect styling products
I Selected the Best Autumn-Ready Buys From & Other Stories, Arket and Zara
August 03, 2020 at 06:00AM We really are spoilt when it comes to high street fashion here in the UK. Every season, whatever your budget, you know you can find pieces that will tug on your heart strings without breaking the bank. There has also been a push over the last
The 9 Pieces Bringing Me Joy This Week
August 03, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe
This Is By Far My Most-Used Beauty Product Come Summer
August 02, 2020 at 06:30AM Summer is officially here, and if the weather forecast is anything to go by, we’ve got some seriously hot, sunny days ahead of us. And I’m not sure about you, but the minute things start heating up, any will I have to keep my daily
These 5 Colours Are the Key to an Expensive-Looking Summer Wardrobe
August 02, 2020 at 06:05AM Right now, London S/S 20 fashion week—which took place last September—probably feels like a distant memory. It was back before social distancing was a part of our daily vernacular and the term face mask was only used in relation to skincare products. When the thought of
I Scrolled Through Pages of Dresses on ASOS—and These Are My 22 Faves For Summer
August 02, 2020 at 06:05AM ASOS is known for its vast selection of clothing, at any one time there, there can be thousands of items available to purchase on their site. Due to this, often trawling through the retailer’s extensive selection can feel a little overwhelming. And I personally know
These 23 Buys Have Made My Bathroom the Chicest Room In My House
August 02, 2020 at 06:03AM When it comes to shopping, fewer things bring me more joy than purchasing pieces for my bathroom. As someone who loves nothing more than to end the day with a drawn-out soak, I consider my bathroom to be my own personal sanctuary. Of course, it’s
9 Items That Are Perfect for a Summer Spent Outdoors
August 02, 2020 at 06:00AM There’s nothing like months spent inside to make you crave the great outdoors. After spending most of 2020 in a second-floor flat with no balcony or outdoor space, I’ve been dreaming of fields and walks that don’t involve dodging people on pavements. Whether you’re isolating in the
The Trousers That Not Only Look Smart, But Are Also So Comfy
August 02, 2020 at 06:00AM It’s fair to say that the novelty of leggings has officially worn off—or perhaps for you, it wore off one week into lockdown. Of course, we are strong proponents of the “if it makes you feel good, then wear it” approach to dressing, so if
These Party Shoes Are So Epic They Even Sold Out in Lockdown
August 02, 2020 at 05:52AM There hasn’t been much call for elaborate footwear during the pandemic. Most of us, and I realise I’m generalising here, have spent lockdown and the ensuing lack of socialising in Birkenstocks and joggers. Even now, with the restrictions somewhat lifted, we remain in flowing dresses
These Sisters Look Back on Their Favourite Ever Travel Memory
August 01, 2020 at 06:30AM Here at Who What Wear UK, we’re all about bringing you the latest and greatest shopping edits, trend reports and cult beauty straight from the front line. But we’re also about inspiration and exploration, with a love of women who are unafraid of playing with
This Australian Brand Has Gained A Very Fashionable Following
August 01, 2020 at 06:05AM I love Australian brands. As an Aussie Fashion Editor, that much basically comes with the territory. Though, if you’re after my professional opinion, resort wear and summer staples are where our designers really shine. As a country with a warm climate, Australians spend much of
I’ve Created the Perfect Autumn Capsule and It’s Made Up of These 11 Pieces
August 01, 2020 at 06:00AM A change of season is the perfect time for a wardrobe reset—and that doesn’t just mean buying lots of new things. The ideal autumn capsule wardrobe includes classics we revisit every year—including buttery leather ankle boots, trench coats and knitwear, with small tweaks to make
5 Haircuts That Will Trick People Into Thinking You Have 3 Times More Hair
August 01, 2020 at 06:00AM Ever since I became aware of my hair back in middle school when I finally retired my beloved slick soccer ponytail, I’ve lamented my fine, thin locks. And after becoming a beauty editor, it’s become my mission to find out which haircuts are best for feigning
The Pre-Loved Homeware Buys That Will Up Your Interiors Game
August 01, 2020 at 06:00AM Last week we published a story about the hugely exciting and innovative world of online vintage shopping. The response from our readers was amazing, and we were so encouraged to see that there is clearly an appetite for exploring new, and more sustainable, ways of consuming fashion. As a life-long vintage
9 Simple Summer Outfits That Are Somehow Cool and Comfortable, Too
August 01, 2020 at 06:00AM As someone who tends to put comfort first whenever getting dressed—for any occasion—I’ve found that of all the seasons, dressing comfortably in the summer is probably the most difficult. I blame it on the weather which not only rules out a lot of options due
The Best Bob Haircuts To Save For Your First Post-Lockdown Haircut
August 01, 2020 at 06:00AM My hair has recently reached that awkward in-between length where it’s no longer the mid-length lob that I visited the hairdressers for but it can’t quite be considered a long hairstyle yet. Instead, it’s sitting rather uninspiringly on my shoulders causing me to seriously consider going for the chop. I’ve experimented with shorter hairstyles over
I Am 56, Live in NYC, and Upgraded My Wardrobe With These 7 Easy Items
August 01, 2020 at 05:10AM The year you were born should have absolutely nothing to do with your fashion choices. But as we cover regularly, it’s those women over 50, in particular, that we tend to get some of the best fashion advice given their experience with style trial and error over
The Unlikely Bikini Trend to Try If You Have Small Boobs
July 31, 2020 at 07:00PM Like many people, my relationship with swimwear over my lifetime has been a tempestuous one. My teen years were marked by hulking great padded numbers which attempted to hoist up my non-existent cleavage (uncomfortable and not very flattering), then in my early twenties, I finally learnt to embrace the perks of having a
I Wear My Hair in a Low Bun Every Day—These Are 26 Styles I’ve Saved
July 31, 2020 at 03:01PM My hairdryer has been rendered practically obsolete these last few months and instead, I’ve been embracing the joy of slow living, which includes air-drying my tresses. And after months of perfecting the art, my preferred way to style my wet hair is in a low bun.Â
The Basic ’90s Trend That Is Making the Rounds on Instagram
July 31, 2020 at 11:00AM While it’s by no means the most important gauge when it comes to your wardrobe, there is something to be said for the “Instagram litmus test,” i.e., posting something on the platform in order to get a general consensus. As a shopping editor, I find it surprisingly