July 29, 2020 at 06:07AM While for some the thought of a check shirt might conjure up images of a well-dressed dad at a barbeque or memories of a childhood school uniform, this season the item has had a decidedly stylish makeover. And although the anecdotal evidence of this is clear—several influencers have
Category: WhoWhatWear
5 New Brands That Have Caught My Attention This Summer
July 29, 2020 at 06:04AM As a Fashion Editor, it is often a prerequisite of the job to keep informed of new brand launches and up-and-coming buzzy labels, though with such a saturated market, it can feel like an information overload. With an inbox full of press releases and new brands
These Chic Hand Soaps Will Make Your Bathroom Feel Like a Boutique Hotel
July 29, 2020 at 06:04AM There’s lots of things that we collect on our travels. Some have a penchant for fridge magnets, while others find joy in miniature shot glasses. For me, however, whenever I visit somewhere new, I’ve taken to collecting hand soaps. Be it a far-flung destination or
41 Looks That Prove Balayage Is Still the Chicest Hair Trend Out There
July 29, 2020 at 06:01AM As a brunette with very dark eyebrows, over the years, I’ve felt a little limited in what I can actually do colour-wise with my long locks. I used to find that when I embraced my natural colour, I felt as though the cool dark-brown shade washed
The Autumn Knitwear Trend I’m Wearing Now
July 29, 2020 at 06:00AM Any item of clothing that can be worn all year round always gets a big thumbs-up from us. After all, one of our New Year’s resolutions was to only buy items that we know we’ll get plenty of wear out of. Our latest addition to the versatile-wardrobe-staples list? The collared jumper. Typically
Expensive-Looking High-Street Wedding Dresses to Buy Now and Wear in 2021
July 29, 2020 at 06:00AM Sally Ashour wearing ASOS Bridal. I know from my own experience that planning a wedding can take months. You spend endless hours deciding on what your guests are going to eat, what booze they’re going to drink, and even which napkins they’ll wipe their mouths on. While
I’m a Modern Mystic—Here’s How I’ve Been Making My Skin Routine More Mindful
July 29, 2020 at 06:00AM I might be a spiritual guide, meditation teacher and tarot reader, but I know just how hard it can be to make time for self-care. With work deadlines, new TV to binge and hectic social lives (even if they’re only via outside spaces and FaceTime right now),
The Holiday Packing List Every Fashion Girl Should Check Before Travelling
July 29, 2020 at 05:30AM Back in June, when we’d had three months of lockdown, it felt like the prospect of a holiday was completely out of the question. Now, however, deep into July and almost August, it’s a different situation entirely. Plenty of people are jetting off. Of course,
These Are the 20 Results-Driven Moisturisers You Need to Know
July 28, 2020 at 07:00PM It seems that serums have stolen some of the spotlight away from moisturisers. There’s always a new serum or treatment that grabs the attention of beauty fans, but when’s the last time you heard someone raving about a moisturiser? Honestly, though, if you find a high-performance moisturiser that
These Hairstyles Will Take Years Off Your Face
July 28, 2020 at 05:00PM I don’t know about you, but the past 101 days have felt long. I’ve got more grey hair and more wrinkles, and despite going to bed earlier, I’m still tired. There’s no denying that I’ve felt like I’ve aged faster in lockdown. While there’s nothing inherently
The ’70s, ’80s and ’90s Trends That Are Selling Like Crazy
July 28, 2020 at 11:00AM It’s true: What comes around tends to go back around eventually. Since we know that fashion is cyclical in nature, it should come as no surprise when we see trends resurrect themselves from the past—sometimes from decades in the past. Designers are always revisiting the archives in order to reinvent the
Trust Us—This Will be the Most Sought-After Bag In 2021
July 28, 2020 at 08:00AM It’s been a long time since last season’s fashion month in February and March. So you could forgive us for not remembering every little detail. However, there was one item that made a real lasting impact: Gucci’s new it bag. When Alessandro Michele presented his latest
6 Ways to Make Your Beauty Routine More Sustainable
July 28, 2020 at 07:00AM No matter what your stance on the climate crisis may be, one thing is for sure: Us humans know how to consume. In fact, consume is just about all we do, and with consumption comes a whole bunch of waste. Sadly, whether we’re throwing out
Beach Outfit Ideas You’ll Want To Copy, Whether You’re In Croatia Or Cornwall
July 28, 2020 at 06:08AM If you’re anything like me, you’re probably itching to get to a beach right now. We’ve suffered through a long, stagnant, (socially-distanced) spring and now is the time for the weather to warm up so we can all take a much-deserved dip in the ocean. Or
I’ll Never Wear Leggings Again, Thanks To These WFH Summer Outfits
July 28, 2020 at 06:05AM I have to admit, when we first started working from home, the idea of wearing leggings every day was very appealing. Taking the complexity out of getting dressed, it was a somewhat welcome reprieve from having to put together a cute, office or event-worthy outfit,
Rihanna Is About to Launch Skincare— Here’s Everything You Need to Know
July 28, 2020 at 06:00AM When Rihanna launched Fenty Beauty in September 2017, it made a huge impact on the beauty industry. In its first 40 days the brand reportedly made $100 million in sales and it has since enjoyed continued global success, hardly surprising since none of us can
This Is the Skincare Ingredient to Know About If You Have Pigmentation
July 28, 2020 at 06:00AM Very rarely in the world of beauty does a new, game-changing ingredient come along. Sure, there are new technologies and patents being developed every single day, but as far as seriously efficacious, ingredient-led discoveries go, they’re few and far between. Before the likes of super-hydrating
Pat McGrath Labs Debuted the Buzziest Mascara of 2020—See Our Before-and-Afters
July 28, 2020 at 06:00AM Though we have major love for lots of beauty brands here at Who What Wear, we’re especially besotted with anything legendary makeup artist Pat McGrath creates. Ever since its launch, her eponymous makeup brand, Pat McGrath Labs, has gained fast and fervent fandom, and each new launch
The Best Brands to Shop From If You Love Simple Sandals
July 28, 2020 at 06:00AM Minimalists have been having a ball this year, quite frankly. You’d be forgiven for thinking that it’s just about Daniel Lee’s Bottega Veneta and The Row‘s pared-back aesthetic but it’s so much more than that. The less-is-more look has permeated throughout all of fashion (with the exception
24 Net-a-Porter Pieces We’re Adding to Our Autumn Wishlist
July 28, 2020 at 06:00AM As I write this, outside the wind is howling, the skies are overcast and rain is pattering against the windows. Yep, this is English summertime, folks. While we all like to complain about the July drizzle, there is something undeniably cosy about being inside on a
These 8 Hair Colour Trends for 2020 Might Make You Reconsider Balayage
July 28, 2020 at 06:00AM The time has finally come— hair salons are back up and running (let’s all take a moment to quietly appreciate that after three and a half months of lockdown), and if you weren’t one of the first over the threshold it’s likely you’re probably counting
How Londoners Are Really Dressing for A Summer Spent At the Park
July 28, 2020 at 05:00AM London’s green spaces have always been treasured hideaways for those who live here—however in 2020 the parks have played a vital role for many. At the beginning of lockdown this was where we retreated to for our one government-mandated walk a day and where some of
I’m a Beauty Editor and This Is the One Skincare Ingredient I Can’t Be Without
July 27, 2020 at 06:30PM As a beauty editor, there are only so many times you can harp on about the importance of looking after your skin barrier before you send a room to sleep. The truth is, while us beauty eds love geeking out over the sciencey stuff about
This Is the Colour I’m Most Excited About This Summer
July 27, 2020 at 03:45PM Greige isn’t the prettiest of portmanteaus, but it’s the colour I’m most excited about this summer. Not quite beige and not quite grey, this is a hue that meets somewhere in the middle. No, it doesn’t sound that desirable, so I’ll see if I can convince you.
These Celebrity-Approved Sandals Are Only ÂŁ35
July 27, 2020 at 02:43PM As far as fashionable footwear is concerned, the prominence of Birkenstock sandals is nothing new. The style has been around for years and is heralded as one of the comfiest options available. Celebrities even tend to agree, with everyone from Katie Holmes to Kendall Jenner
This Gucci Bag Will Be Huge in 2021, But You Can Find It Now for Under ÂŁ200
July 27, 2020 at 08:00AM We might be only just transitioning into spring outfits, however, due to fashion week, buyers and editors have already moved onto the autumn/winter 2021 collections. This week, Gucci presented its collection over in Milan and left no doubt about what will be its hero bag
Heidi Klum Just Told Me Her Beauty Secrets, and I’m Kind in Awe
July 27, 2020 at 06:30AM If many years of being a beauty editor and interviewing some of the world’s most beautiful models has taught me one thing it’s this: Genetics count for a lot. So many times in my career have I sat down to quiz supermodels with buttery complexions, thick,
A Bottle of This Iconic Perfume Is Sold Every 30 Seconds—Here’s Why
July 27, 2020 at 06:02AM In the world of beauty, there is one rite of passage every woman should experience, and that’s procuring her first bottle of Chanel perfume. Something so special that the mere scent of it can evoke more than a memory. I remember opening my first bottle of
These 25 Hairstyles Prove Long-Bobs Always Looks Chic
July 27, 2020 at 06:01AM Probably one of the most overlooked hairstyles out there is mid-length hair. Between short pixies and chin-grazing cuts, to long, lustrous tresses, often we forget just how chic mid-length hairstyles can be. But right now, that seems to be changing. Chances are if you’re anything
5 Prints That Are Making Me Smile This Summer
July 27, 2020 at 06:00AM Every spring I tell myself this will be the year I stick to a capsule of minimal basics, but then I see one printed midi dress and I’m over my dream of a beige and white summer wardrobe. This year in particular I’ve been gravitating towards