July 06, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe
Category: WhoWhatWear
19 Beauty Products That Smell So Good You Might as Well Be at a Spa
July 05, 2020 at 08:30PM If I have one area of expertise within my field, it’s smellies. While some beauty editors pride themselves on their textbook knowledge of the epidermis or their Katie Jane Hughes–style makeup abilities (I have a bit of the former, and none of the latter), I pride myself
25 Little Black Dresses for Timeless Summer Style
July 05, 2020 at 11:24AM The little black dress used to be synonymous with slinky, thigh-grazing, body-con frocks. These days, I’d argue that the LBD is more of a state of mind—it’s less overtly seductive but rather quietly alluring. Because not everyone wants, or even feels comfortable, wearing a look-at-me dress. (Although, of course,
12 Beauty Insiders Just Gave Me a Tour of Their Bathroom Cupboards
July 05, 2020 at 06:30AM Working in the beauty industry definitely has its perks. Not only is it an industry full of amazingly creative and inspirational women and men, but it’s also incredibly fun. Although we might not get to sit and play with lipstick and serums all day, it is a big
There Are 628 Dresses on Topshop Right Now—Here Are the 20 We Want to Buy
July 05, 2020 at 06:08AM You know the drill: You pop on to Topshop‘s site to pick up a basic tee and end up with a basket full of dresses instead. We can’t blame you right now, as the high-street store’s offering is so good. But because no one’s wardrobe is big enough for the whole
We Try Before You Buy: All The Best Dresses From Who What Wear’s New Collection
July 05, 2020 at 06:02AM Over the last few months, with social gathering and celebrations largely postponed, there have been very few reasons to get all dressed up. For many, our favourite dresses have remained unworn, hanging in the back of our closets just waiting for a special occasion. Though here
9 Autumn-Ready Outfits That You Can Wear Now
July 05, 2020 at 06:00AM We might only be in the first few weeks of summer, however the weather this week is making me think forward to autumn. I am by no means ready to say goodbye to bare legs, weekend picnics in the park or , but as a fashion
The Amazing High-Street Pieces We Want to Buy This Month
July 05, 2020 at 05:54AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands
4 Things Everyone Is Currently Ditching Their Jeans For
July 05, 2020 at 05:03AM Between a pandemic that has kept us at home and the sweltering heat that always accompanies this time of year, there are fewer and fewer reasons to put on a pair of jeans anymore. If you are looking to keep your denim in rotation right now, though, be my guest.
Makeup Artists Say These 6 Moisturisers Will Age You in Reverse
July 04, 2020 at 05:30PM “Benjamin Buttoning.” Ageing backwards. Stopping time. If there’s one effect or buzzword that elicits the same visceral reaction from beauty editors, skincare experts and customers alike, it’s anything with the term anti-ageing in it. The truth of the matter is this: There’s no miracle cream, gel, serum
I Try Tonnes of Skincare Every Year, But This Is My Desert-Island Product
July 04, 2020 at 12:17PM As a beauty editor, I am often asked what my favourite beauty product is. And quite frankly, that’s like asking a mother to choose her favourite child. The truth is there is simply too much to choose from. For instance, I categorically could not settle on
I Am a Dress Obsessive, and These Are My Favourites for Summer
July 04, 2020 at 11:30AM My wardrobe is approximately 50% colourful printed dresses, and as an editor at Who What Wear, I’m lucky enough to spend a lot of my time indulging this obsession. Out of work, I help my friends to find wedding guest dresses and little-known dress brands
I Speak to Dermatologists Every Day—These Are the Brands They Always Recommend
July 04, 2020 at 06:30AM The best thing about being a beauty editor is that I get the opportunity to speak with some of the world’s top beauty experts basically every single day. From celebrity makeup artists to Harley Street surgeons, I am forever picking the brains of experts in a bid to
Fashion Girls Will Basically Live in These Outfits This July
July 04, 2020 at 06:02AM There’s no denying that temperatures have been slow to climb this season, but we’re not going to let a little thing like the weather get us down. In fact, we’re embracing summer with open (blouson-sleeved) arms, particularly where our wardrobes are concerned. But what exactly are
This Parisian Just Showed Me Her Epic Shoe Collection
July 04, 2020 at 06:00AM There is honestly no great mystery as to why some people possess an all-encompassing love for shoes. It’s because even when you’re wearing an outfit that makes you feel a bit ‘meh’, a great pair of shoes can suddenly make it feel perfect. You’re sassy
5 Sandals That Are Trending For Summer 2020
July 04, 2020 at 06:00AM Just because we’re mainly staying inside our houses, balconies or (if we’re lucky) gardens, that doesn’t mean we can’t still spend five minutes looking at shoes. Anything too high or too sparkly is retiring to the back of our wardrobes, for the time being, but sandals
My Best Friend Has Incredible Skin—This Is the £15 Foundation She Swears By
July 04, 2020 at 05:21AM I’ve known my best friend, Lotte Williams (ASOS Insider and all-around wonderful human), for over 11 years now. That’s 11 years of sharing outfits, gossip and skincare tips. But it wasn’t until recently that I discovered the ÂŁ15 product that she swears by. From the
Fashion Girls Think These Are the Ultimate 6 Summer Staples
July 04, 2020 at 05:00AM As we’ve been spending time cleaning out our wardrobesover the last few months, we’ve gone over a smattering of pieces—from basics to jeans—that we’re thinking of getting rid of in favour of other items. Well, today we’re going to focus on the summer items we potentially want
18 Fringes That Suit Everyone, According to Hair Experts
July 03, 2020 at 06:30PM Cutting in a fringe can seem like a big commitment, yet it’s a hairstyle most of us have likely at least considered over the years. Fringes come in all types of shapes and cuts, and there are some that can suit everyone, with others being a little
I Think This High Street Store Has the Best Sandals This Summer
July 03, 2020 at 01:58PM For years, Arket has been a brand that customers have learned to depend on for quality items with a minimalist appeal. The brand specialises in those pieces that feel contemporary, yet are refined enough to remain in your closet for years to come. Therefore it comes
Scared of Prints? Here’s the Masterclass on How to Wear Them
July 03, 2020 at 11:30AM When it comes to Instagram, I am a repeat offender. I know what I like and tend to stick to the accounts I love the most. One influencer that I always go back to over and over for fashion inspiration is Nnenna Echem. The stylist and fashion
I Searched the Sales, and These Are the Pieces You Need to See
July 03, 2020 at 06:53AM Unlike the January sales (which all start within a week of each other), the summer sales can be harder to keep track of. Their start dates will be staggered across the months, meaning you have to be more strategic. This month is big for sale shoppers
5 Beauty-Obsessed Women on How They Keep Their Skin Looking Youthful
July 03, 2020 at 06:30AM There are few things I love more than talking to people about their beauty routines. I love to find out what cleansers people are using, what serums they swear by and what skincare secrets they have been sat on. Sure, I love hearing from lots of
This Is Summer’s It Bag, According to the Fashion Set
July 03, 2020 at 06:05AM Raffia tote bags have been a hallmark of the quintessential summer wardrobe for decades. From Brigitte Bardot to Kate Moss and Alexa Chung, over the years many stylish women have chosen the item for beach days, park picnics and beyond. However, while the carryall has typically held
I Just Found So Much Chic Swimwear on the High Street
July 03, 2020 at 06:02AM First thing’s first: Yes, I do acknowledge the irony of offering up a swimwear edit while we are still in the midst of a lockdown and our holiday plans have been put on ice. Well, I don’t know if it’s just me, but I’ve found myself poring over the latest
16 Feel-Good Items on My Summer Wish List
July 03, 2020 at 06:00AM Hello! It’s Elinor Block, Who What Wear’s assistant editor, sharing with you my picks for the month. As we’re easing out of lockdown, I’ve had time to think about the products—fashion, beauty and lifestyle—that have genuinely kept me going. I don’t have any real words of
The Summer Trend I’m Wearing to Feel Comfy and Pulled-Together
July 03, 2020 at 06:00AM It’s official: The fashion world is losing it over linen this summer. Be it a midi dress or shorts, structured blazer or a button-up skirt, there are very few wardrobe staples that this fabric hasn’t had its way with. Historically, my main issue with linen is
This Beauty Members Club Offers Some of the Best Affordable Products Around
July 02, 2020 at 05:30PM As an editor who lives and breathes all things beauty, even I must admit that the industry is a little saturated with products that offer very similar results with differing price tags. Don’t get me wrong. I love a luxury beauty item as much as the next
From Shorts to Sweaters, These Are the Chic Basics French Girls Are Wearing RN
July 02, 2020 at 12:00PM If there’s one thing that French fashion girls know how to do, it’s champion a chic basic. Whether it’s a simple white-tee-and-jeans combo, a timeless tote or ageless outwear, it’s undoubtedly part of the reason that they’re known for their effortless and age-defying style. As always, we’re ready
If Your Hair Is Snapping, These Are the Habits You Need to Change ASAP
July 02, 2020 at 06:30AM Over the past few weeks, it’s safe to say that we have all experienced a beauty mishap or two. From patchy, half-fallen-out lash extensions to grown-out manicures and toes that need some serious tending to, there’s no doubt that our beauty routines have recently been flipped on their heads.