July 02, 2020 at 06:13AM I remember flicking through fashion magazines as a teenager and becoming convinced that the only acceptable way to navigate summer as a stylish woman was to become this vision of bohemianism. Floor-grazing linen dresses, suede fringing, peasant blouses and gladiator sandals were the It pieces at
Category: WhoWhatWear
19 ASOS Dresses That Will Work All Year Round
July 02, 2020 at 06:06AM ASOS is perhaps most loved for its dress section (whether it’s a summer smock or knitted winter number), and this season, the brand has outdone itself. Upon browsing the new-in section, we couldn’t help but notice that ASOS is serving up a host of summer-ready frocks—some of
The Basic ’90s Trend That Is Making the Rounds on Instagram
July 02, 2020 at 06:00AM While it’s by no means the most important gauge when it comes to your wardrobe, there is something to be said for the “Instagram litmus test,” i.e., posting something on the platform in order to get a general consensus. As a shopping editor, I find it surprisingly
The Bike-Friendly Summer Outfits I’m Wearing Instead of Lycra
July 02, 2020 at 06:00AM Like many Londoners, I have retired my Oyster card and now venture as far as I can either walk or cycle. My Strava has never seen such a flurry of activity, as I’m doing a cycling tour of London’s parks for socially distanced picnics. The
Trust Me—This Small Parisian Brand Is Going to Be the Next Big Thing
July 01, 2020 at 06:00PM Most of us won’t have touched a handbag since lockdown began, instead sticking to a bag for life for our groceries and pockets for our credit cards. But now that we see signs of things slowly reopening and can visit garden centres and take a
Holly Just Wore a Lesser-Known Dress Brand We Know You’ll Love
July 01, 2020 at 12:00PM Honestly, what would we do without Instagram? I’m trying not to think about the amount of time I’m spent on the app during lockdown but it has meant I’ve been able to stay updated with Holly Willoughby‘s fashion choices. The TV presenter has a knack
These 10 Influencer-Approved Buys Are Now on Sale
July 01, 2020 at 12:00PM We launched our Who What Wear Collection in Europe earlier this year—a curated edit designed with the most-popular insider trends in mind. Think thong sandals, oversized clutch bags, printed dresses, Bermuda shorts and statement trench coats. These pieces all have a fashion edge, but aren’t just fad trend pieces, as they
Be 1 of 200 to Win a Sample of Kate Somerville’s Iconic ExfoliKate Treatment
July 01, 2020 Who What Wear has teamed up with Kate Somerville to offer you a chance to win one of 200 available samples of the skincare brand’s iconic ExfoliKate intensive treatment. All you need to do is sign up below to be in the running. ExfoliKate by skincare guru
Trust Monikh: The 3 Summer Staples Our Girl Is Loving This Week
July 01, 2020 at 06:18AM There are hundreds of thousands of influencers in the social ether, but only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest
This “Boring” Dress Is Set to Be Summer’s #1 Buy
July 01, 2020 at 06:07AM Fashion decrees that everyone should own at least one little black dress, but there’s an equally viable case to be made for the little white dress. Not that it has to be little (especially if you’re wearing your LWD in the city rather than at
These Hairstyles Will Take Years Off Your Face
July 01, 2020 at 06:00AM I don’t know about you but the past 101 days has felt long. I’ve got more grey hair, more wrinkles, and despite going to bed earlier, I’m still tired. There’s no denying that I’ve felt like I’ve aged faster in lockdown. While there’s nothing inherently
The ’70s, ’80s, and ’90s Trends That Are Selling Like Crazy
July 01, 2020 at 05:00AM It’s true: What comes around tends to go back around eventually. Since we know that fashion is cyclical in nature, it should come as no surprise when we see trends resurrect themselves from the past—sometimes from decades in the past. Designers are always revisiting the archives in order to reinvent the
If Your Hair Is Snapping, These Are the Habits You Need to Change ASAP
June 30, 2020 at 05:30PM Over the past few weeks, it’s safe to say that we have all experienced a beauty mishap or two. From patchy, half-fallen-out lash extensions to grown-out manicures and toes that need some serious tending to, there’s no doubt that our beauty routines have recently been flipped on their heads.
These Expert-Approved Tips Guarantee Stronger Nails
June 30, 2020 at 05:30PM If you are the sort of person who can grow your nails to a length that has people asking whether or not they are real, just know that you are blessed. For the average person, growing your nails can seem like quite an impossible task. Take me, for
I Just Discovered the Cutest High-Street Co-ord
June 24, 2020 at 11:00AM When it comes to dressing for summer, I take the more is more approach. I go for loose linen jumpsuits, flowing trousers and dresses, white jeans, and seersucker tops with puff sleeves (all the better for ventilation). If you haven’t gathered already I tend to cover up
26 Expensive-Looking H&M Basics With Glorious Reviews
June 24, 2020 at 11:04AM Shopping for basics is admittedly not the most exciting thing in the world, but they’re some of the most important wardrobe purchases you can make. And since you wear them so often, you also are likely to need to replace them more often than other items
How to Organise Your Beauty Products Once and for All
June 24, 2020 at 06:30AM Does your beauty routine take more time than it should because you have to wade through tons of products that aren’t in any particular order? We’ve all been there, choosing to overstuff our makeup bags and bathroom cabinets and then complain when we can’t find
Trust Monikh: The 3 Summer Staples Our Girl Is Loving This Week
June 24, 2020 at 06:18AM There are hundreds of thousands of influencers in the social ether, but only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest
8 Summer Outfits to See You Through the Heatwave
June 24, 2020 at 06:02AM Having been born and raised in sunny Australia, I like to think I know a thing or two about how to dress for warm weather. While the current forecast in the UK is deemed a heatwave, for us Aussies, it’s just another summer day. Therefore,
I Think These Dresses and Sandals Go Together Perfectly
June 24, 2020 at 06:00AM When the weather is like it is this week, all I want to wear are dresses and sandals—the ultimate throw-on duo. As our routines slowly begin to resume, and we are meeting friends for socially distant picnics and walks, many of us are rediscovering the joy in getting dressed
The 5 Archive ’70s Trends I’m Copying This Summer
June 24, 2020 at 06:00AM If I had to be transported back to one decade, it would have to be the ‘70s—well, fashion-wise anyway. I should probably clarify that I mean the more tailored end of the ’70s spectrum as opposed to the full-blown boho aesthetic. (Although, I can concede to
These Sandals Were Sold Out Everywhere Last Year, and They’re Finally in Stock
June 24, 2020 at 05:00AM Sandal brand Arizona Love popped up on my radar last year when I spotted a steady stream of Instagram influencers wearing the printed trek sandals. Jessie Bush, Erica Davies and our very own Who What Wear columnist Monikh were all spotted wearing the shoes. There was only one problem:
These Are the Best Face Masks, According to Those in the Know
June 23, 2020 at 05:30PM A great face mask can cure all your skin needs. Dry and dehydrated? Feeling a bit jaded and dull from lack of vitamin D? Simply in need of five minutes of self-care? Nothing beats a Sunday-evening face mask moment to tackle any of the above.
Kate Moss’ Cycling Outfit Is as Chic as You’d Expect
June 23, 2020 at 12:09PM Since social distancing measures were put in place in the UK in late March, there seems to have been a few trending hobbies that have emerged on social media. Initially, everyone with an Instagram account was baking banana bread, and then we all developed a
These 13 High-Street Pieces Are Ideal for Summer
June 23, 2020 at 11:00AM After spending an inordinate amount of time on Instagram (because what else was there to do this month?), I discovered that there are a few high-street items that influencers have nabbed and look incredible. However, I haven’t just put everything in that’s trending—I’ve kept it
13 Beauty Editors on the Affordable Products That Rival Expensive Buys
June 23, 2020 at 06:30AM Everyone deserves a beauty editor in their group chat for on-the-go questions on everything from the best concealer to where to go for a manicure that’ll last beyond the weekend. With the enviable job of testing and reviewing a seemingly endless supply of beauty products, they’re
I Own Over 50 Perfumes, and These Are By Far the Most Uplifting
June 23, 2020 at 06:30AM It might seem a bit silly, but while I have spent the last three weeks makeup-less, with my greasy hair thrown up in a bun, scoffing snacks in my pyjamas as I work from the sofa, I have also been spritzing my most luxurious perfumes. You
6 Ways to Make Your Beauty Routine More Sustainable
June 23, 2020 at 06:30AM No matter what your stance on the climate crisis may be, one thing is for sure: Us humans know how to consume. In fact, consume is just about all we do, and with consumption comes a whole bunch of waste. Sadly, whether we’re throwing out
20 Summer Buys I Have Added to My Wishlist
June 23, 2020 at 06:15AM As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, and so every month, I update this story with the pieces that have caught my eye or that I have saved to my wish list. This summer
Holly Willoughby’s Stylist Just Gave Me the Best Fashion Advice
June 23, 2020 at 06:00AM As a fashion editor, I’ve prided myself on being sure of my style. But as the weeks have gone on and I’m still work from home, I’m not embarrassed to admit I’m a bit confused about my wardrobe right now. OK, so we’re not in full