June 06, 2020 at 06:00AM Here at Who What Wear, we are firm believers that good style shouldn’t cost an arm and a leg. If we’re honest, some of the most fashion-savvy people we’ve encountered in our lives have been the most cost-conscious, as having to be more careful with
Category: WhoWhatWear
These Summer-Ready Printed Dresses Are Pure Joy
June 06, 2020 at 06:00AM Despite not being much of a dress person, I find that every time I put on a printed frock, there’s a sort of strange fashion alchemy that occurs. No longer am I just a slipper-clad working-from-homer stuck in a never-ending cycle of moving from desk to fridge to sofa. Rather,
29 Random Archive Shots Inspiring My Wardrobe This Summer
June 06, 2020 at 06:00AM A few weeks back, I wrote an article about the powerful role nostalgia is playing in the fashion industry, both over the course of the last year and up to the present day, as creatives struggle to create new content due to social distancing. I’ve watched as magazines have been
Under-£100 Homeware Buys From H&M, Zara and More
June 06, 2020 at 06:00AM One of the things that I kept finding myself doing while in lockdown over the past few months is falling into interior decorating holes. I’ve spent hours finding new homeware brands and cool interior design Instagram accounts for inspiration. I’ve also been getting lost on
51 New Summer Zara Items Destined to Sell Out
June 06, 2020 at 05:00AM Confession: When assigned this story, I hadn’t been on Zara.com in a couple of months. What can I say? I’d been enjoying some alternative affordable brands instead. But now, I can confidently say Zara and I are thoroughly reacquainted, and the product offering is looking prime for summer. I
I’m Not a Skirt Person, But These 4 Styles Have Changed My Mind
June 05, 2020 at 11:00AM Full disclosure: I do own several skirts, but they are never my go-to choice. I favour a dress or a loose-fitting pair of trousers in the summer. Don’t ask me why. I couldn’t give you a coherent answer (especially right now—what day is it again?). Despite my
I Saw a Doctor About My Summer Chest Breakouts—This Is What She Had to Say
June 05, 2020 at 06:30AM I have never suffered from acne. My skin is oily and prone to the occasional whopper of a spot, but I’ve never really experienced full-blown acne. Really, if we’re going to get pernickety, we’ve all experienced acne in some form, as all spots are just acne
7 Brands I Always Champion as a Black Beauty Writer
June 05, 2020 at 06:18AM As a Black woman, it’s been obvious for a long time that many brands barely consider me—and women like me—in their board rooms, beauty labs and marketing strategies. With global campaigns often only championing and catering to one skin tone, as well as only presenting
Black-Owned Fashion Brands and Boutiques to Support Now and Forever
June 05, 2020 at 06:06AM In the wake of recent events—most recently, the murders of George Floyd, Ahmaud Arbery and Breonna Taylor—many people, including the Who What Wear editorial team, have been asking what they can do. Aurora James, the founder and designer of Brother Vellies, answered that question by creating the 15% Pledge, which calls major retailers to
5 Swimwear Trends We’re Championing for Summer 2020
June 05, 2020 at 06:03AM While summer 2020 is certainly set to be different to years past, that does not mean there is no use for swimwear this year. Although we may not be jetting off to sun-drenched locations or lounging by Mediterranean beaches, swimwear will still be practical for the
Every Outfit I Love This Summer Has One Thing in Common
June 05, 2020 at 06:00AM For some reason, linen has never really been a fabric that I’ve warmed to. I think it’s due to my reluctance to buy clothing that is so obviously restricted to the summer months which, in UK terms, usually means a period of about eight weeks. I’d much rather buy
3 Lesser-Known Loungewear Brands We’re Loving Right Now
June 04, 2020 at 05:46PM For obvious reasons, loungewear is what everyone is wearing right now. (I personally haven’t put on a pair of jeans for about eight weeks.) Luckily, there is a lot of inspiration around for loungewear that is both stylish and comfortable, proving that casual clothes don’t have to be shapeless
21 Black-Owned Skincare, Hair, and Makeup Brands We Love and Support
June 04, 2020 at 04:35PM While supporting the Black community and Black-owned businesses feels especially important right now, there is a need and an opportunity to supply this kind of support, love, and commitment every single day. Now and forever. Black culture has informed and inspired the beauty space for
These 30 Linen Summer Dresses Will Actually Keep You Cool in a Heatwave
June 04, 2020 at 07:00AM Looking put together in a heatwave is one of the trickiest styling obstacles, however the one thing that is always cool (in the literal and aesthetic sense) is a linen dress—and I’ve found 30 that I’m sure tick off every summer dress box. A word
This Is How Our Favourite Fashion Girls Are Looking After Their Hair at Home
June 03, 2020 at 06:30AM There’s no doubt that the current lockdown situation has affected our daily beauty routines in different ways. While some of us are thriving as we take a more laissez-faire approach to our appearance, others are itching to get back to the salon. One thing that unites us
Everyone’s Comparing This Affordable Skincare Brand to The Ordinary
June 03, 2020 at 06:30AM Let’s play a game: Name the most minimal, most buzzworthy and most affordable skincare brand available right now. If you shouted The Ordinary, we commend you. The brand does, indeed, offer up a spectacular lineup of skin heroes, and some of the brand’s main talking points are
There Are 518 Dresses on Topshop Right Now—Here Are the 20 We Want to Buy
June 03, 2020 at 06:08AM You know the drill: You pop on to Topshop‘s site to pick up a basic tee and end up with a basket full of dresses instead. We can’t blame you right now, as the high-street store’s offering is so good. But because no one’s wardrobe is big enough for the whole
I Just Managed to Create 5 Summer Outfits All for Under £170 Each
June 03, 2020 at 06:00AM This week, it was reported that the UK has experienced the sunniest spring since records began. And, of course, in typical Brit style, we have managed to simultaneously celebrate by basking in any patch of sun we can find while still complaining about being hot and bothered. For those unfamiliar with the UK’s social
5 of the Easiest Ways to Clean Out Your Wardrobe
June 02, 2020 at 06:10PM My mum, Nancy, recently messaged me that it was time for her to clean out her wardrobe. While she has a range of timeless pieces that will remain staples, she knew there were a few—as she said—”meh items” that needed to go. While she has a strong
Trust Me—These High-Street Beauty Products Smell as Good as Any Luxury Ones
June 02, 2020 at 11:00AM You might already know Arket as the place to find chic but generally inexpensive basics. The high-street store, launched in 2017 by the H&M group, has cornered the market on offering a minimalist dream with a Scandinavian edge. The pieces are trend-led and therefore manage to stay true to
I’m a Beauty Editor, and Here are the Summer Skincare Swaps I’m Making Right Now
June 02, 2020 at 06:30AM I am, for lack of a better phrase, a total sun worshipper. It’s not that I’m addicted to tanning or anything (trust me, sun-induced premature ageing means I am slathered in factor 50 all summer long), it’s just that I really love the heat. As someone that
This Over-40 French Woman Is My New Style Inspiration
June 02, 2020 at 06:24AM If I had to choose two items to wear for the rest of my life, I’d most likely pick a pair of jeans and Converse. The thing is, how many ways can you make denim and a pair of sneakers look fresh? While I could
These 5 Colours Are the Key to an Expensive-Looking Summer Wardrobe
June 02, 2020 at 06:06AM Right now, London S/S 20 fashion week—which took place last September—probably feels like a distant memory. It was back before the term social distancing was used in our daily vernacular and the need to strategically plan a once-a-day walk was an absolute necessity. When the thought
5 It Pieces From the Early 2000s That We’re All Still Wearing
June 02, 2020 at 06:00AM I think everyone must have been freezing during the early ’00s, as there was an overwhelmingly popular trend for wearing the shortest of crop tops with the lowest riding jeans. While I can definitely see the appeal in this outfit at the time, looking back,
The Most “Fashion” Shoes, Dress and Top of Summer 2020
June 02, 2020 at 06:00AM When writing our spring/summer 2020 trend report, we never could have anticipated the way life as we know it would change. While many of the buyers’ predictions about holiday clothes and wedding guest outfits are now irrelevant in the current climate, there are several items that are proving
This Nightie Is the Perfect Throw-On Dress for Afternoons In the Park
June 02, 2020 at 05:44AM Despite our increased amount of time spent indoors, our appetite for pretty dresses certainly hasn’t settled down. Many are now retiring their loungewear and leggings, and a throw-on dress is the easiest way to ‘get dressed’ but still feel relaxed at home. Enter the brand of
5 Princess Diana Outfits I Can’t Wait to Copy at Home
June 01, 2020 at 06:01PM Princess Diana is undoubtedly one of the world’s most talked-about style icons. From her voluminous 1980s wedding dress to the streamlined, minimalist gowns she donned in the early ’90s, almost everything Lady Di ever wore has been analysed and appreciated the world over. Though there is
Anti-Racist Actions You Can Take Today
June 01, 2020 at 05:38PM The devastating current events—most recently the murders of George Floyd, Ahmaud Arbery, Breonna Taylor—are a wake-up call for many looking to do better, help in whatever way they can, and educate themselves. It is incredibly important to our editorial team and company to make sure that we’re doing the
These Are the 12 Pieces I’d Buy From H&M’s New Studio Collection
June 01, 2020 at 10:21AM While many of us might not be able to hit the beach this summer, H&M’s second Studio Collection might just bring a little wanderlust to your life this week. Continuing on from the first drop’s surfer vibes, the latest offering is packed full of summer-ready
20 Items You Should Own by the Time You’re 30
June 01, 2020 at 06:10AM There’s something that happens in your 30s: Whether you want to or not (and whether you’re even aware of it or not), you grow up. Everything about your worldview becomes a bit more mature, and your style evolves along with it. While much of this