June 01, 2020 at 06:00AM Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty
Category: WhoWhatWear
Best Wardrobes in Britain: Zeena Shah
June 01, 2020 at 06:00AM Welcome to the latest highly exciting instalment of Who What Wear UK’s Best Wardrobes in Britain. It’s where we do exactly what it says on the tin: delve into the most fantastical, awe-inspiring and downright influential wardrobes in this fair country of ours. We’re honing in
20 Chic Interior Buys From John Lewis if You’re Over Looking At Loungewear
June 01, 2020 at 06:00AM It seems as though this period of social distancing has coaxed out our inner interior designers, and while Instagram is always chock-a-block with snapshots of tasteful picture walls and carefully manicured yuccas, the last two months have taken things to another level. In our day-to-day lives, our wardrobes are usually a canvas on which to
Don’t Kill Your Feet: A Podiatrist Ranks Your At-Home Shoes From Best to Worst
June 01, 2020 at 05:00AM Your shoe choice more or less determines how comfortable you’ll remain throughout the day. Regardless of how cosy your clothing selection is, if your pair of flats or sandals pinch ever so slightly, your comfort level will swiftly start to decline. In an effort to
The 9 Pieces Bringing Me Joy This Week
June 01, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday on the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe
Your Guide to the Key Trends for Summer 2020
May 31, 2020 at 08:30PM In this new decade, throwaway trends are becoming increasingly passé, and we are all looking for clothes that will have a lasting impact within a capsule wardrobe. The spring summer 2020 runways were notably more commercial than usual, with a focus on classic legacy buys rather
25 Pyjamas That Are Ideal for Summer
May 31, 2020 at 06:00PM I’m really trying hard to not live in my pyjamas right now. But the lockdown world dictates that sometimes, even when you have the best intentions, you end up wearing your PJ’s well into weekend afternoons. As for during the weekdays, while I 100% get dressed for work
The 13 Dresses That Have Our Seal of Approval This Summer
May 31, 2020 at 11:10AM While we’ve spent the last few months swapping between T-shirts and woolly jumpers, the first signs of summer have sparked a wardrobe shift. Now, it seems everyone is wearing dresses again, even if it’s just to chill on the sofa, and there are certain styles that are proving
These 6 Celine Bags Will Always Be Chic
May 31, 2020 at 11:07AM Celine bags have been firmly in the crook of the arm or dangling from the hand of fashion aficionados for as long as we can remember and have always been considered a clever investment amongst those in the know. While the brand has given us
I’ve Tried Basically Every Glossier Product—This Is What I Really Think
May 31, 2020 at 06:30AM The power of independent beauty brands really does know no bounds. Take every millennial’s favourite beauty brand, for example. Glossier is a privately owned beauty startup valued at over $1 billion. Not bad for a company that launched just over five years ago. The brand’s huge success
The Nail Colours the World’s Most Stylish Women Are Wearing Now
May 31, 2020 at 06:30AM When the weather gets warmer, it’s fun to mix things up with your nail colours. Buh-bye to the dark-red, navy, and black polishes of the moody winter months. You served us well. Hello to the bright and bold colours of spring and summer. It’s your time
ASOS Has Created A Sage Maxi to Help You Dress Like Rachel Green This Summer
May 31, 2020 at 06:05AM As far as iconic Friends outfits go, there are few looks like turned heads quite like Rachel‘s sage green maxi dress. After all, the look was the culmination of an entire episode where the storyline revolved around her outfit indecisiveness (and we’ve all been there. Am I right?).  Though the
The One Beauty Product I Swear Gives Everyone Glowing Skin
May 31, 2020 at 06:00AM I’ll be honest: There are so many different types of beauty products around these days that it can be genuinely hard to keep up—and that’s coming from someone who used to be a beauty editor. So I can only imagine how confusing the constant stream
We Predict This Will Be the Trending Top of the Summer
May 31, 2020 at 06:00AM Sometimes a trend comes along that’s so simple that anyone can get in on it without feeling like they’re being too ostentatiously “fashion.” Today, that trend is the sleeveless T-shirt. Once reserved for rock stars like Debbie Harry, thanks to brand of the moment The Frankie
39 Summer Pieces You’re Going to Fall in Love With
May 31, 2020 at 05:00AM There’s no escaping the fact that this summer is starting to, and will continue to be, a bit of a weird one. From weddings being cancelled to being unable to see our loved ones, as well as missing out on warm nights in a beer
The & Other Stories Dresses That Will Make Sofa Dressing So Much Fancier
May 30, 2020 at 06:00PM It might be the early stages of spring, but it seems as though summer has taken the liberty of jumping the gun and blasting the UK with a mini Costa del Sol–esque heat wave. With the mercury skyrocketing from 8 to 23 degrees in the space of
Makeup Artists Say These 7 Tightening Face Creams Are Injection-Level Effective
May 30, 2020 at 01:30PM Ask any makeup artist, and they’ll tell you prepping your complexion with high-quality, strategic skincare products before going in with foundation, concealer and powder is just as (and perhaps more) important than the makeup application itself. In order for your makeup to look amazing, the goal is to
The Little-Known Basics Brand Rosie HW Is Turning To
May 30, 2020 at 11:45AM It is a sign of the times that even the most formal dressers among us are living in tracksuits, sweats and gym gear. While I’m sure this was always the case in the confines of people’s homes, now seems to be the first time we
8 Warm-Weather Outfit Ideas to Try This Weekend
May 30, 2020 at 05:00AM Weekends are going to look a little different this summer. There are no two ways about it.While once we may have met friends at pubs or cafés en masse, now we’re having to socially distance in parks alongside one other individual. Group brunches have been
This Is How Our Favourite Fashion Girls Are Looking After Their Hair at Home
May 30, 2020 at 06:30AM There’s no doubt that the current situation has affected our daily beauty routines in different ways. While some of us are thriving as we take a more laissez-faire approach to our appearance, others are itching to get back to the salon. One thing that unites us all
If You Hate Heavy Facial SPFs, These Tinted Formulas Are Worth Knowing About
May 30, 2020 at 06:30AM If you’re anything like me, you’ll know what it’s like to absolutely loathe everything about facial SPF. Not only does it feel uncomfortable, sticky and often greasy on the skin, but it also, more often than not, leaves behind a ghostly white cast and makes
Trust Me—These High-Street Beauty Products Smell as Good as Any Luxury Ones
May 30, 2020 at 06:00AM You might already know Arket as the place to find chic but generally inexpensive basics. The high-street store, launched in 2017 by the H&M group, has cornered the market on offering a minimalist dream with a Scandinavian edge. The pieces are trend-led and therefore manage to stay true to
From Shorts to Sweaters, These Are the Chic Basics French Girls Are Wearing RN
May 30, 2020 at 06:00AM If there’s one thing that French fashion girls know how to do, it’s champion a chic basic. Whether it’s a simple white-tee-and-jeans combo, a timeless tote or ageless outwear, it’s undoubtedly part of the reason that they’re known for their effortless and age-defying style. As always, we’re ready
One Item 4 Ways—the Instagram Trend Giving Me So Many Outfit Ideas
May 29, 2020 at 05:29PM I’m not sure whether it is because I work in the industry or not, but each time I make a new clothing purchase, I always, always think about price per wear. How many times will I utilise this item, I ask myself? Does it go
How to Do a Blow-Dry at Home in 5 Easy Steps
May 29, 2020 at 03:30PM A blow-dry is sadly one of the very few beauty treatments that are virtually impossible to do on yourself. Especially one to salon standard. Let’s face it—there is no better feeling than skipping out of the salon with freshly blow-dried hair. With the magic hands
This Is How You Should Really Be Using Your Facial Roller
May 29, 2020 at 06:30AM As we all seem to be taking a little more time with our skincare routines at the moment, the lengths to which we will go for great skin are increasing. From skin peels and sheet masks to spot treatments and retinols, if a product promises glowing, healthy-looking skin,
Out of All of the French Skincare Brands, This One Is by Far the Most Underrated
May 29, 2020 at 06:30AM When it comes to French skincare, I’m all in. Any product that promises to give that naturally radiant, smooth-as-butter, signature French complexion goes straight in my basket. And the truth is, while so many skincare products fail to live up to my (albeit exceptionally high) expectations,
I’m a Beauty Editor, and This Is the Skincare Brand I Always Come Back To
May 29, 2020 at 06:30AM I’d like to preface this piece by saying that actually, despite all of my moaning, my skin isn’t naturally that terrible. Sure it’s prone to sensitivity, plagued with blackheads and showing some serious signs of sun damage in areas, but all in all, it’s really not that
Last Year’s Cult Trainer Brand Has Created the Coolest Style for 2020
May 29, 2020 at 06:17AM Chunky, practical and decidedly “unsexy” dad trainers are the fashion trend no one saw coming. After Balenciaga’s Tripe Ss and Louis Vuitton’s Archlights, in 2019 it was the Alexander McQueen trainers that became popular with the street style set. Thanks to Lyst, a global fashion search platform, we
The Complete Capsule: 9 Hardworking Summer Staples
May 29, 2020 at 06:08AM Well, it’s fair to say that summer has well and truly arrived, and considering that we’ll all be spending much of the month indoors, our new-season wardrobes present a small source of escapism and joy right now. So what will we be wearing in summer 2020? For us, whether we’re inside or