May 25, 2020 at 08:30AM I love makeup. I love everything about it. I love owning it, talking about it, researching it and applying it. The only thing I don’t really love about it is, well, wearing it. I like my face to feel clean and fresh and, sadly, makeup just doesn’t
Category: WhoWhatWear
How to Carry Out the Ultimate Daily Skincare Routine—You’re Welcome
May 25, 2020 at 06:30AM We all know that some sort of daily skincare routine is imperative to make sure your complexion stays glowing and healthy. For most, that routine will entail a quick cleanse (of some sort), maybe a toner (if you’re lucky) and a smattering a moisturiser. However, if you
You Won’t Believe How Easy and Effective These DIY Face Masks Are
May 25, 2020 at 06:30AM When it comes to beauty routines, there’s nothing quite like a face mask to turn your everyday skincare steps into a relaxing, self-care moment. Taking five to 10 minutes whilst the mask works its magic is probably the closest experience to a spa day we can
The High-Street Brand Fashion People Are Loving Right Now
May 25, 2020 at 06:03AM We’ve all had the experience of seeing an item of clothing on a celebrity or an influencer and immediately wanting to know where it’s from. We’ve all clicked the photo to find the tag, followed through to the brand’s website and scoured the products, hoping
7 Iconic Chloé Bags We Have on Our Forever Wish Lists
May 25, 2020 at 06:00AM Chloé has a habit of creating cult handbags. It all started in 2005 with the slouchy Paddington featuring a gold padlock. In fact, you could say that the epic waiting list it caused was one of the triggering factors behind It bags even becoming a
The 9 Pieces Bringing Me Joy This Week
May 25, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday on the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe
This Little-Known Lingerie Brand Is Set for Cult Status
May 25, 2020 at 04:00AM Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or
These Are the Only 3 Skincare Ingredients Experts Say We Actually Need
May 24, 2020 at 09:00PM When it comes to shopping for skincare, it’s easy to become overwhelmed. First of all, the sheer amount of skincare products that all promise to do the same thing can make for difficult decisions. But before you even get to that stage, one of the
These Flat Shoes Are So Pretty They Might Get You Out of Your Slippers
May 24, 2020 at 11:09AM Up until about six years ago, I never used to wear flat shoes. Instead, I’d teeter around in heels, whatever the occasion—be it a night out or a trip to the supermarket. I guess I had subscribed to the idea that working in the fashion industry
I Just Found 2020’s It Summer Dress—and It’s High-Street
May 24, 2020 at 07:00AM You know what we like a lot at Who What Wear? Dresses, that’s what. For regular readers, this will come as absolutely no surprise. Nothing, and especially right now when we all need a bit of escapism, brings us more joy than discovering gorgeous pieces
We Asked an Expert How to Trim Your Own Fringe—You Can Thank Us Later
May 24, 2020 at 06:30AM When we asked you what you wanted to read during this time, a lot of you reached out to us requesting at-home beauty routines and expert guides on how to get those salon-level treatments from the comfort of your own home. One particular request we’ve seen coming
This Beauty Members Club Offers Some of the Best Affordable Products Around
May 24, 2020 at 06:30AM As an editor who lives and breathes all things beauty, even I must admit that the industry is a little saturated with products that offer very similar results with differing price tags. Don’t get me wrong. I love a luxury beauty item as much as the next
Gigi and Bella Hadid’s Stylist on the 5 Items Everyone Should Own
May 24, 2020 at 06:04AM If you’ve ever looked at Gigi and Bella Hadid and been flawed by the sisters’ impeccable style, let us introduce you to Mimi Cuttrell. Cuttrell is a New York–based stylist who has been working with the supermodel siblings for years and is also the woman who can be credited
Survival of the Chicest: The Versatile Staples to Buy Now and Wear Forever
May 24, 2020 at 06:00AM As an editor of a fashion website, I spend a lot of time reporting on new trends, new labels and new ways to wear things. However, sometimes you really never can beat a classic, and it’s arguably more important to build a wardrobe that you’ll
14 Redness-Reducing Products I Swear By Since Being Diagnosed With Rosacea
May 24, 2020 at 06:00AM Rose Gallagher is a London-based makeup artist, podcast host and one of the loveliest people in the beauty industry. Her podcast, Beauty From the Heart, is a celebration of the most incredible people in the beauty industry who are using their platforms, businesses and social
I Always Turn to These Scandi Girls for Feel-Good Outfits
May 24, 2020 at 06:00AM The arrival of social distancing has wrought an unexpected change in the land of Instagram. Only six months ago, the platform was a conveyor belt of stripped-back ensembles, all in 50 shades of beige—give or take the odd pop of colour via an artfully placed citrus fruit.
These Are the Prettiest Spring Accessories I Could Find
May 23, 2020 at 09:00PM I don’t know about you, but I’m really in the mood to practically toss aside my style and let it run wild. Every spring feels like a perfect time to scroll the internet for unnecessarily gorgeous accessories, but this year feels especially so. Just plain gorgeous, not
Katie Holmes’s Stylist Gave Me a FaceTime Makeover
May 23, 2020 at 11:00AM Celebrity stylist Allison Bornstein is someone I always look to for great fashion advice. Not only does she dress her clients, such as Katie Holmes, in seriously covetable outfits, but she also makes it a point to make cool style accessible to everyone. In my opinion, she is
17 Women Who Prove It’s Seriously Chic to Let Your Hair Go Grey Naturally
May 23, 2020 at 06:30AM If you have spent the best part of your life worrying about the inevitable arrival of grey hairs, you’re not alone. In fact, since 2018, Pinterest searches for “going grey” have increased by 879%—and we totally get it. After all, going grey requires a whole
The Best Face Masks for Every Single Skin Concern
May 23, 2020 at 06:30AM If the last few weeks have taught us anything about beauty, it’s that a face mask really is the ultimate form of self-care. With a bit more free time on our hands, I think it’s safe to say we’re all masking more than ever. In fact,
6 Epic Celebrity Throwback Outfits I’d Happily Wear Today
May 23, 2020 at 06:04AM Given the state of the world right now, I have found myself longing for simpler times. Between watching reruns of old Friends episodes and perusing vintage celebrity images on Instagram, it seems I have a serious case of nineties nostalgia. Though my new obsession with all
This French Grandmother Just Landed the Coolest Modelling Gig in Fashion
May 23, 2020 at 06:00AM The lockdown has provided endless challenges for businesses around the world, however, it has been amazing to see which brands have quickly innovated and thought of ways to carry on working while still closely following the restrictions. As photoshoots have now been cancelled, one of
We Just Tried on the Bra That Claims to Be One-Size-Fits-All
May 23, 2020 at 06:00AM A few weeks ago, I was kindly sent a newly released underwear set from Sloggi, a brand that, in all honesty, I hadn’t really come across before. What really made me sit up and pay attention, however, was the fact that the bra and pants
These Glow-Giving Products Always Have People Asking Me If I’ve Been on Holiday
May 22, 2020 at 06:30PM Just like many other beauty lovers in the world, I am on a never-ending quest to achieve the ultimate glow. You know exactly the kind I mean. The kind where the skin looks naturally bronzed in only the places that the sun would actually hit it. It’s
A Note From the Editor on How We’re Working
May 21, 2020 at 09:26AM Hi Who What Wear readers, I wanted to let you know how we as a team here at Who What Wear are working during all this uncertainty. We are lucky enough to be able to work from anywhere on our laptops, so our plan is to
4 Accessories I Use to Make Old Outfits Feel New Again
May 22, 2020 at 01:06PM With spring now officially here, our outfits are set to be in a period of transition. While many of us are currently living in the comfort of leggings and tracksuits, it’s hard not to mentally plan the outfits we’ll wear once life returns to normal.
I’m a Beauty Editor, and I Never Learned These Basic Makeup Skills Until Now
May 22, 2020 at 11:30AM As a beauty editor, I like to think that I know a thing or two about, well, beauty. I can recite product formulas and ingredient lists without fault and can go into quite intense detail about dermal layers and how your current skincare routine might be
9 Initiatives That Make Me Proud to Work in Fashion Right Now
May 22, 2020 at 09:00AM The fashion industry isn’t just a frivolous occupation. Despite family, friends and acquaintances asking me with more frequency than I care to admit, it’s not The Devil Wears Prada or Ugly Betty. Yes, people do wear the latest designer bags and our wardrobes can seem
5 Beauty-Obsessed Women on How They Keep Their Skin Looking Youthful
May 22, 2020 at 06:30AM There are few things I love more than talking to people about their beauty routines. I love to find out what cleansers people are using, what serums they swear by and what skincare secrets they have been sat on. Sure, I love hearing from lots of
This Is Without a Doubt My Most Complimented Perfume Ever
May 22, 2020 at 06:30AM My perfume collection is beyond excessive. Every time I come across a new fragrance that I like, I add it to my perfume shelf. And I use the term “shelf” loosely as approximately six months ago my collection outgrew its shelf and I am now apparently