July 01, 2020 at 09:50PM
Kendall Jenner stars in Burberry’s latest collection, the TB Summer Monogram collection, designed by Chief Creative Officer Riccardo Tisci. The captivating campaign was actually shot at home by Kendall on her computer, similar to her sister, Kim Kardashian‘s,Skims Summer Mesh collection, which was shot on Photo Booth. (Kenny’s best friend Bella Hadid also shot a campaign for Jacquemus via FaceTime.) Kendall showcases a new iteration of Burberry’s interlocking TB initials print, which is an ode to the fashion house’s founder, Thomas Burberry, and was created by Riccardo and Peter Saville in 2018. Kenny models the refreshed print, which comes in a larger scale and new color palette consisting of dark beige, azure blue, graphite, and cobalt blue with orange accents.
According to a press release, “The TB Summer Monogram campaign captures a journey from reality to fantasy, blending the rawness of real-life capture with the fantasy of CGI technology. Building on the house’s longstanding leadership in digital innovation, the campaign video is set in a dreamlike CGI geometric world inspired by skateparks and swimming pools – embodying the free spirit and optimism of summer.”
The new TB Summer Monogram collection will be available to purchase in select Burberry stores globally and online now. Keep reading to take a look at Kendall posing in the campaign.
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