June 10, 2020 at 04:22PM
If, in the coming weeks, you start to see these floral Vans pop up on your Instagram feed, here’s why: Kenzo has collaborated with the skate brand on a full capsule collection, which includes 46 ready-to-wear pieces, including bucket hats, hoodies, sweats, and tees, along with a limited-edition art skateboard deck, for which 100 percent of profits go to Jamaica’s Freedom Skatepark, a project that empowers at-risk youth.
Of course, we’re largely focused on the sneakers here, and they will be, without a doubt, the most prized possessions from this line, which marks Kenzo Creative Director Felipe Oliveira Baptista’s first collaboration for the fashion house. Vans and Kenzo have transformed the classic Old-Skool sneaker and Sk8-Hi with a vibrant tropical-inspired print, and it’s the same look that extends to the rest of the streetwear in the range. The pattern was actually taken from Kenzo’s archives, giving this footwear a subtle vintage twist.
The campaign images you see ahead were all shot by Ari Marcopoulos in LA, focusing on a group of seven real skaters and friends outfitted in the new collab. Scroll through to check out the photo series, then feast your eyes on the sneakers and mark your calendar for June 17, when you can shop them online at Kenzo.com.
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