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June 14, 2020 at 06:00AM Confession: I have a bit of an ambivalent relationship with beauty. Having worked in lifestyle journalism for around six years, I’ve been exposed to the inner workings of this lucrative industry, and even now, as I watch it from the safety of my fashion bubble, it
June 13, 2020 at 07:34PM Kerry Washington, Storm Reid, Laura Harrier, and more are expressing their power with pride by wearing matching t-shirts for a good cause. Amid racial justice protests against police brutality, celebrities are raising awareness and funds for the Black community by sporting a “Phenomenally Black” tee
June 13, 2020 at 11:40AM More than ever, the fashion industry has become one defined by binaries. On the one hand, you have the “throw everything at it” maximalists, many of whom only exist on our Instagram feeds or immortalised on the pavements of fashion week, and whose look is spearheaded by the likes of Alessandro Michele
June 13, 2020 at 09:58AM We’re likely all asking ourselves the same question at the moment: What can I wear that is as comfy as sweats but looks like I’ve put a lot more effort in? When we reached out to our readers recently to ask what you wanted to see from
June 13, 2020 at 06:30AM When it comes to makeup, I’m a summer person. I like bronzed, glowing skin; plumped, glossy lips; big, feathered brows and pretty, shimmering eye looks. If you ask me, the glowing and glistening makeup looks of summer are far more enticing than the deeper, darker and more matte
June 13, 2020 at 06:05AM When it comes to eyebrows, there’s one woman in the beauty industry who has become synonymous with perfect arches: Anastasia Soare. She’s the lady who started our worldwide obsession with brows. Yes, before Soare launched her eponymous brand Anastasia Beverly Hills with a flagship L.A.
June 12, 2020 at 02:52PM “I’ve been trying to talk to and motivate other people that this is a good change. We really needed this pause; why don’t you just try to be positive and see how you can improve and how you can educate yourself, and live differently?” Designer
June 12, 2020 at 11:00AM Is it just me, or is Instagram awash with basic tops this spring? Influencers who were historically known for their extroverted ensembles have been stripping it back in favour of those previously overlooked wardrobe workhorses, from racer tanks to ribbed roll-necks. If you’re anything like
June 12, 2020 at 06:39AM If we had to pick out what we believe to be the biggest beauty movement of the last couple of years, there’s no doubt that we’d settle on clean beauty. More so than ever, we all want to know exactly what it is we’re slathering
June 12, 2020 at 06:30AM When it comes to my makeup, I like to just slap it on and go. While once in a blue moon I might enjoy sitting down and getting creative, most days I just want the whole process to be quick, easy and fuss-free. Over the
June 12, 2020 at 06:00AM I know from my own experience that planning a wedding can take months. You spend endless hours deciding on what your guests are going to eat, what booze they’re going to drink, and even which napkins they’ll wipe their mouths on. While this is all important stuff,
June 12, 2020 at 06:00AM While I try to avoid speaking in binaries when it comes to personal style, I think it’s fair to say that I classify myself as a “trouser person.” It’s not that I don’t embrace dresses in the heat of high summer or throw on the odd skirt every
June 11, 2020 at 09:46PM To say there is so much happening in the world right now is an understatement. This pain, these stories and these experiences are, sadly, not new experiences for Black men and women but with the events of recent weeks and the added stress of the
June 11, 2020 at 08:00PM Discovering your personal style is one of those illusive #lifegoals that has been pondered by fashion magazines for decades and, undoubtedly, baffled women for a similar period of time. The way it’s phrased somehow infers that this is something that should spontaneously pop into your mind’s eye after you’ve put in the
June 11, 2020 at 05:30PM In April, the British Fashion Council announced it would be merging the gendered calendars of London Fashion Week into one digital platform to replace catwalk shows for the time being. Tomorrow would’ve marked the beginning of the men’s presentations for Spring 2021; but instead of
June 11, 2020 at 04:45PM French women have a reputation for being inimitably stylish. After all, why else would their clothing choices, beauty routines and haircare secrets be analysed and emulated the world over? With the new normal resulting in us all staying home more than ever before, our daily clothing choices
June 11, 2020 at 11:07AM In this new decade, throwaway trends are becoming increasingly passé, and we are all looking for clothes that will have a lasting impact within a capsule wardrobe. The spring summer 2020 runways were notably more commercial than usual, with a focus on classic legacy buys rather
June 11, 2020 at 06:30AM Believe me when I say there is nothing I dread more than shopping for foundation. Not just because it’s not a product I particularly enjoy wearing (I hate the feeling of weighty product on my skin), but also because there are simply too many variables.
June 11, 2020 at 06:30AM If you’re anything like me, you will have spent the majority of the last few months cooped up inside. During winter, my friends often joke and liken me to a hermit crab that refuses to come out of its shell. However, the minute the sun
June 11, 2020 at 06:30AM Day in and day out, we scroll through Instagram to make sure we’re bringing you the most up to date fashion and beauty trends. (It’s a hard life, but someone’s got to do it.) From the most talked-about products and new drops to the best advice, the
June 11, 2020 at 06:00AM It’s not totally surprising that interiors have become the new “thing” in fashion. There were signs that this was happening, of course. A green sofa here, a popular print there—all signs pointed to fashion’s love of It pieces bleeding into homeware. Then, we were locked
June 11, 2020 at 03:25AM Image Source: Elaine Oyzon-Mast First let me preface this story with one cold, hard fact: I’m in my 40s. I am not and never was a supercool, 20-something lesbian with an awesome sense of style and an even more awesome wardrobe (think Ruby Rose –
June 11, 2020 at 12:30AM We tend to see an uptick of fashion brands supporting LGBTQ+ individuals in June with collections and products that celebrate Pride. But some companies are rightly choosing to show their support beyond Pride month by raising awareness and funds for the community all year long.
June 10, 2020 at 10:38PM Born from its founder’s innate wanderlust, Malvados — the Vancouver-based brand that recently launched an e-commerce platform — is poised to make a lasting impression on the footwear industry thanks to its offering of stylish sandals and flipflops. Owner Jen Rainnie was a competitive windsurfer
June 10, 2020 at 10:01PM Last week, Canadian designer Aurora James – founder of footwear brand Brother Vellies – launched the 15 Per Cent Pledge, a movement urging major retailers to dedicate 15 per cent of their buying budget to Black-owned businesses. “So many of your businesses are built on
June 10, 2020 at 05:39PM The Kicks: Fuggit Why We Love Them: You guys, crochet sneakers are a thing, and they’re cool as heck. Fuggit is a brand that takes sneakers and turns them into slippers for a great cause. The designer behind the brand, Rich Riley, creates one-of-a-kind handmade
June 10, 2020 at 03:05PM We get that it’s hard to get behind a tricky trend like wearing a crop top. They can seem daunting at first glance, especially if you don’t know where to start or how to make it work for your body type. If you’re a bit
June 10, 2020 at 02:17PM We’re ten days into the month of June, also known as National Indigenous History Month. It’s a period for reflection on and actions towards the treatment of communities across Canada. Living on their land, it’s especially crucial for non-Indigenous Canadians to invest in the craft
June 10, 2020 at 07:00AM Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty
June 10, 2020 at 06:30AM Be honest: How many selfies are cluttering up your camera roll right now? If you’re like us, then the number is probably pretty high. No judgement! It’s a weird time right now, and there’s no shame in snapping a selfie or 50 now and then.
