September 20, 2020 at 06:00AM As an editor of a fashion website, I spend a lot of time reporting on new trends, new labels and new ways to wear things. However, sometimes you really never can beat a classic, and it’s arguably more important to build a wardrobe that you’ll
Tag: Who What Wear
Stacey Dooley Told Me Her Personal Style Formula
September 20, 2020 at 06:00AM You know Stacey Dooley. Probably either via her hard-hitting documentaries seeing her travel all over the world or as the winner of Strictly Come Dancing. There are few who can or have the talent to straddle both these polar opposite jobs but it seems to come
44 Fashion Week Moments That Stopped Us in Our Tracks
September 20, 2020 at 05:00AM London Fashion Week, and fashion month, in general, is a strange one this season. While it’s a great privilege to run around to show after show, looking at beautiful garments and spotting A-lists on the front row (and maybe even sitting next to one), I really, really miss it. And
These Are Officially the Most Popular Brands of 2020 So Far
September 19, 2020 at 11:00AM Twenty-twenty has been quite the year, hasn’t it? If I asked you to think back when we were all talking about Tiger King and Normal People, I’d wager you’d say that was in 2019, such is the time-defying power this year seems to possess. Did you even
The Best Celebrity Engagement Rings of All Time
September 19, 2020 at 06:30AM The thing about celebrity engagement rings is that the longer you read about them, the more skewed your perception of “expensive” becomes. A ring that racked up a £150,000 receipt is no longer considered to be worth a second glance when you compare it to
How to Get Your Post-Summer Hair Back on Track, According to Experts
September 19, 2020 at 06:30AM We’re not sure about you, but our hair has been through it recently. Not only has it been forced to deal with the usual stresses that the warmer months bring, but it’s also spent a good chunk of the summer well overdue a cut. You
I Swear By These Multitasking Makeup Products for a Quick 5-Minute Face
September 19, 2020 at 06:30AM I really do love playing with makeup, but 99% of the time, when it comes to my beauty routine, I want things to be quick and fuss-free. It is because of this desire that my love for products that do it all is ever-growing. If
5 Hair Accessories All the Fashion Girls Are Wearing This Autumn
September 19, 2020 at 06:11AM When it comes to doing my own hair, I have zero patience for anything elaborate. Even the thought of the time it takes to curl or straighten my hair (for context, my hair is rather thick, and I am blessed with a decent wave pattern) is enough to
The 27 Street Style Outfits That Have Inspired My Style
September 19, 2020 at 06:00AM The street style phenomenon might’ve only kicked into gear in the last decade, but in that time, it has had a fundamental impact on the way that fashion has evolved and adapted to an ever-shifting consumer landscape. No longer focused on the hallowed halls of the runway, the camera has gradually
This Luxe Autumn Trend Looks Good at Every Price Point
September 19, 2020 at 06:00AM Leather isn’t typically what you’d consider to be a versatile or low-key fabric within the fashion oeuvre, yet it has quietly slipped into the A/W 20 trend lineup without a fuss and emerged as an unlikely minimalist staple. Put aside any associations with high-shine PVC or gothic getups because 2020’s leather offering is a
New York Has Spoken—These Are the Looks That Will Define Spring 2021
September 19, 2020 at 05:12AM Why, yes, it is that time of year again: It’s the glorious beginning of fashion month. The spring/summer 2021 shows have officially kicked off in New York this week, and although the pandemic has restricted the number of in-person events, the show must (literally) go on.
The British Perfume Rosie HW, Victoria Beckham and Meghan Markle Have in Common
September 18, 2020 at 06:04PM As far as British perfumeries go, none are more iconic than Jo Malone London. From its elegant glass bottles and gorgeous cream and black packaging to its ever-expanding fragrance library, Jo Malone’s perfumes have become synonymous with our special occasions; cherished moments to which we
It’s Official: This Is the Chicest Colour You Can Wear This Autumn
September 18, 2020 at 11:00AM If there’s one word that summarised 2019’s style aesthetic, it would have to be beige. Instagram went wild for the shade, with feeds filling up with earthy-hued snapshots. Meanwhile at fashion week, the pavements were strewn with stripped-back ensembles in 50 shades of, you guessed it,
9 Classic Bags That Will Never Go Out of Style
September 18, 2020 at 06:00AM The fashion industry can place a lot of weight on newness, with a constant quest for the next It thing, the next big designer, and the trend we’ll be wearing in six, 12 or 18 months’ time. We are, however, slowly seeing a shift in
This Classic Full Coverage Foundation Has Cult Status–Here’s Why It’s So Popular
September 18, 2020 at 08:00AM Let’s be real here, shopping for foundations is not the most pleasurable of beauty tasks. There’s shade ranges to consider, different formulas to contend with and the worst case scenario of putting in all of that legwork and coming home with a foundation that you can
If You Buy a New Coat This Year, Make It One of These
September 18, 2020 at 07:00AM A good coat is the very core of any fashion girl’s cold-weather wardrobe, and can last for years, if not decades. That sounds like a pressurising task, but the truth is our team is currently narrowing down our own extensive coat-shopping lists to secure The One, and many of us
8 Fashionable Londoners On The Knitwear Trends They Love the Most
September 18, 2020 at 06:06AM Despite the abundance of blue skies that have graced London lately and the mid-20s temperatures we experienced earlier this week, knitwear season is just around the corner. Over the next fortnight, we’ll be swapping our summery blouses for autumnal knits and pulling our cosiest closet staples out from the
The New Autumn Lipstick Trends Bringing Us Serious Joy
September 18, 2020 at 06:05AM While the weather we’ve been enjoying lately may fool you into thinking otherwise, autumn is well and truly on its way, and it’s only a matter of time before the inevitable cold snap creeps upon us. But while you might not be ready to part
One of These Cult Eye Shadow Palettes Is Sold Every 7 Seconds
September 18, 2020 at 06:04AM A handful of occasions aside, I can safely say that I’ve worn eye shadow almost every day for the last 19 years. From my earliest experiments with Barry M’s iconic loose-powder pots to my signature smoky eye—a look I’ve sported since my late teens—I’ve tried
The Fashion Brands That Make Me Proud to Live in London
September 18, 2020 at 06:00AM It’s London Fashion Week! Well, sort of. On a usual runway-packed day, team Who What Wear would be up bright and early, donning our glad rags and hitting the streets of Soho, but in COVID-tainted 2020, elasticated waistbands, slouchy knits and a messy topknot is our FROW
8 Classic Bags That Will Never Go Out of Style
September 18, 2020 at 06:00AM The fashion industry can place a lot of weight on newness, with a constant quest for the next It thing, the next big designer, and the trend we’ll be wearing in six, 12 or 18 months’ time. We are, however, slowly seeing a shift in
12 “Quiet” Luxury Buys You’ll Treasure for Years and Years
September 18, 2020 at 06:00AM Two words I have heard being used a lot this autumn by fashion buyers is “quiet luxury.” This aesthetic is certainly nothing new, as it is a phrase that perfectly describes the Phoebe Philo era at Celine and the ethos behind Mary Kate and Ashley Olsen’s
How to Make Your Beauty Routine Work With a Face Mask
September 18, 2020 at 04:06AM Wearing a face mask comes with some necessary rethinking in the beauty department. If this isn’t the very definition of the “modern problems require modern solutions” meme, we don’t know what is. If you’ve not seen your entire face of foundation imprinted on your face mask already,
We Have Curly Hair—Here Are the 17 Holy-Grail Products We Swear By for Styling
September 17, 2020 at 06:02PM As anyone with curly hair can likely attest to, curls are a constant journey of trial and error. Though everyone’s journey to embracing their natural texture is as varied as curl patterns themselves, the one thing that remains constant is that finding the perfect styling products
The Key Autumn Pieces You Can Buy Now, Whatever Your Budget
September 17, 2020 at 06:00AM It’s finally here! Our bumper 2020 autumn shopping special, featuring all the styles and silhouettes that you can expect to see hitting the streets (socially distanced of course) in the coming months. If you’ve read our autumn/winter trend report, you’ll know that as an industry, we’re moving toward a
7 Iconic Chloé Bags We Have on Our Forever Wish Lists
September 17, 2020 at 07:00AM Chloé has a habit of creating cult handbags. It all started in 2005 with the slouchy Paddington featuring a gold padlock. In fact, you could say that the epic waiting list it caused was one of the triggering factors behind It bags even becoming a
I’ve Used This Cult Concealer Every Day for the Last 7 Years
September 17, 2020 at 06:11AM We often talk about desert island beauty—the products you’d prioritise above all the rest, if you were to find yourself stranded on, you guessed it, a desert island. And I can say, without hesitation, that mine would be concealer. As someone who wakes up with
Zara Recently Dropped a New Coat Edit, and These Are the Pieces We Want
September 17, 2020 at 06:05AM When it comes to building an impeccable wardrobe, the high street is key for certain staple pieces: midi dresses that’ll see you through any kind of occasion, knitwear that works just as well during the week as it will on the weekends, and, of course, versatile coats. Which
Thanks to Miranda Priestly, I Already Love Pantone’s Latest Trending Colour
September 17, 2020 at 06:03AM Ask any fashion fanatic and I bet you will find they’re able to quote at least one line from Devil Wears Prada. After all, Meryl Streep’s inimitable portrayal of Miranda Priestly left us with so many iconic quips. However, one of the most memorable moments of
The Key Autumn Pieces You Can Buy Now, Whatever Your Budget
September 17, 2020 at 06:00AM It’s finally here! Our bumper 2020 autumn shopping special, featuring all the styles and silhouettes that you can expect to see hitting the streets (socially distanced of course) in the coming months. If you’ve read our autumn/winter trend report, you’ll know that as an industry, we’re moving toward a