August 20, 2020 at 06:00AM To compile our autumn winter 2020 trend report I looked back at hundreds of catwalk images, and it quickly became clear that there is one coat trend that featured in almost every major collection and so is destined to dominate new-in sections this autumn. The likes of
Tag: Who What Wear
The Lesser-Known High-Street Brands We’re Championing This Year
August 20, 2020 at 06:00AM Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item. However, as all true fashion lovers will know, it
It’s Official: This is the Chicest Colour You Can Wear This Autumn
August 20, 2020 at 06:00AM If there’s one word that summarised 2019’s style aesthetic, it would have to be beige. Instagram went wild for the shade, with feeds filling up with earthy-hued snapshots, meanwhile at fashion week the pavements were strewn with stripped-back ensembles in 50 shades of, you guessed it, beige. Now,
11 Steps to Finding Your Personal Style and Sticking to It
August 20, 2020 at 05:55AM The term “signature style” is fashion jargon that gets thrown around a lot, but what does it mean? The idea of discovering your own personal style is often too heavily weighted on celebrity style icons. While clicking through hundreds of pictures of the Olsen twins and
Heidi Klum Just Told Me Her Beauty Secrets, and I’m Kind of in Awe
August 19, 2020 at 12:30PM If many years of being a beauty editor and interviewing some of the world’s most beautiful models has taught me one thing, it’s this: Genetics count for a lot. So many times in my career have I sat down to quiz supermodels with buttery complexions, thick,
VB Just Managed To Make Hot Pants Look Grown-Up
August 19, 2020 at 11:00AM In fashion terms, Victoria Beckham is on the least shocking side of the spectrum. Her collections are reliably chic, pared-back and she often sticks to more modest silhouettes—if you’re not familiar with her runway looks, think midi-dresses, long skirts, oversized shirts and great tailoring. So then, it is surprising
The Cult Sneakers That Go With Everything in Our Wardrobes
August 19, 2020 at 07:00AM When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V
Trust Monikh: 3 Autumn Buys I Have My Eyes On This Week
August 19, 2020 at 06:57AM There are hundreds of thousands of influencers in the social ether, but only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest
I Hate Setting Powders, But This One Product Has Totally Changed My Mind
August 19, 2020 at 06:30AM When it comes to beauty products, anything with the word ‘matte’ in the description is enough to make me shudder. The minute I see those five letters spelled out on a pot or tube, I’m out. You see, I like my skin to glow. I
9 Trends That Zara Is Getting So Right This Season
August 19, 2020 at 06:08AM When Zara does a trend, it tends to fully commit and so you’ll see it plastered all over the homepage. There are nine items in particular that Zara is getting really right at the moment, and although we use the word ‘trend’, these are all
25 & Other Stories Buys We’re Bookmarking for Autumn
August 19, 2020 at 06:00AM We are well aware that there is a small degree of irony about the fact that we are waxing lyrical about knitwear, knee-high boots and coats, while sitting in front of a fan in 30 degree heat. But, in typical over-eager fashion editor style, we’ve relished keeping an eagle eye
The Lesser-Known Knitwear Brands I’m Championing This Year
August 19, 2020 at 06:00AM In classic British style, the last week has seen temperatures fluctuate between a balmy 30 degrees and a cool 18, and in classic British style, here I am talking about it. But, really, all this shows is that the humble jumper is never redundant in the Brit’s year-round capsule, and thank goodness
I Can’t Believe I’m Saying This but I’m Really Into Quilted Vests RN
August 19, 2020 at 06:00AM I have long associated quilted vests with the posh boys at university, who wore them over their rugby shirts with red trousers and boat shoes (if this image resonates with you, then it’s because you know it to be highly accurate). While I mean no
This “Boring” Lingerie Style Has Increased in Popularity by 143%
August 18, 2020 at 07:00AM Lingerie trends come and go (trust us—we’ve written about plenty of them), but lingerie staples never die. One of those staple styles, in particular, clearly shows no signs of fading. According to fashion and retail technology company Edited, shapewear is exponentially rising in popularity. Compared to other lingerie
5 Items Our Editors Would Never Buy From Zara
August 18, 2020 at 07:00AM Hold up—there are actually items Who What Wear UK editors won’t buy from Zara? I know—we can barely believe it ourselves, but it’s true, and today we’re here to share exactly what we prefer not to buy from the fast-fashion retailer. While the “don’t-buy” lists
The 5 Skincare Changes Experts Say Every 50-Something Should Make
August 18, 2020 at 06:30AM First of all, we want to highlight that by no means are we advocating the concept that anyone has to spend money on new skincare with every birthday. The reality is, although beauty brands would love to have us think that we need a new
These Moisturisers Are So Glowy, You Won’t Even Need Any Highlight
August 18, 2020 at 06:30AM Trying to nail the perfect, natural-looking glow is certainly no mean feat. Trust me, I’ve been trying to suss it out for years. It seems some people are just born with a radiant complexion that oozes luminosity and health. In a bid to replicate this
20 Versatile Topshop Dresses You’ll Wear Again and Again
August 18, 2020 at 06:08AM You know the drill: You pop on to Topshop‘s site to pick up a basic tee and end up with a basket full of dresses instead. We can’t blame you right now, as the high-street store’s offering is pretty good. But, because no one’s wardrobe is big enough for the whole
The Entire Who What Wear Team Loves This Secret Zara-Owned Brand
August 18, 2020 at 06:05AM Uterqüe is hardly a new label. Inditex, which owns Zara, created the sister brand and launched it back in 2008. It’s a firm UK fashion-editor favourite (even though it remains a relatively “insider” brand). Like Zara, Uterqüe creates trend-led pieces that look like they belong in a street
A Bottle of This Iconic Perfume Is Sold Every 30 Seconds—Here’s Why
August 18, 2020 at 06:02AM In the world of beauty, there is one rite of passage every woman should experience, and that’s procuring her first bottle of Chanel perfume. Something so special that the mere scent of it can evoke more than a memory. I remember opening my first bottle of
I Have a Hunch This Will be the Most Popular Dress Trend This Autumn
August 18, 2020 at 06:00AM One thing that most of us are prioritising when it comes to clothes in 2020 is comfort. No one knows what exactly autumn has in store for us, but I have a hunch that knitted dresses are going to be the leading dress trend—particularly as many
Let Us Transport You to California for 10 Minutes of Escapism
August 17, 2020 at 11:45AM Here at Who What Wear UK, we’re all about bringing you the latest and greatest shopping edits, trend reports and cult beauty straight from the front line. But we’re also about inspiration and exploration, with a love of women who are unafraid of playing with
Fashion Girls Agree—This Is the Chicest Nail Trend of the Summer
August 17, 2020 at 06:11AM Trends are divisive, but we think that’s the beauty of them. Not everyone needs to subscribe to them—a look that feels right for one person might not light the fire of another, and thank goodness for that; otherwise we’d all dress the same. However, once
I’m a Model Living in Paris—These Are the 15 Items I’m Wearing Throughout Summer
August 17, 2020 at 06:08AM If you’re a regular scroller of the ‘gram, then I’d hazard a guess you have an Insta-crush (or two)—a person whom you just love to “like,” perhaps for their witty humour, irresistibly beautiful pictures, or impeccable personal style. My Insta-crush is the Parisian model Hanna Lhoumeau.
I Just Found So Many Expensive-Looking Pieces In Mango’s New Drop
August 17, 2020 at 06:03AM Beloved by editors, influencers and celebrities (hello, Sienna Miller!) alike, Mango will always have a place in our wardrobes, as the high-street brand that creates expensive-looking basics. From button-down shirts to blazers and tailored trousers the Spanish retailer excels in clean lines, crisp tailoring and on-trend
This Unknown Knitwear Brand Has Just Created My Dream Jumper
August 17, 2020 at 06:00AM If you asked me what the favourite part of my job was, I would have to say discovering up-and-coming brands. There’s a unique thrill that comes from stumbling across an unknown label when browsing a rail in a fashion boutique or meandering through Etsy. Instagram
The 9 Pieces Bringing Me Joy This Week
August 17, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe
5 Cult Sandal Brands That Are Worth the Investment
August 16, 2020 at 04:00PM Once regarded as the lowly younger sister to high heels or winter boots, sandals have certainly come up in the world over the last few years, in no small part due to the design prowess of a number of cool, up-and-coming brands. However, shoes can be
22 Very Old Trends I’m Still Wearing Today
August 16, 2020 at 07:08AM I’m a huge fan of ’70s fashion—the era created a host of trends that still stand up today, whether you realise they’re from that time or not. Think of our current obsession with bright over-the-knee boots, folk-inspired printed dresses, velvet and corduroy, boho blouses, midi
Maskne Is a Real Thing–This Is Everything Experts Want You to Know
August 16, 2020 at 06:30AM There’s no doubt that the beauty buzzwords of 2020 look a little different to what any of us could have imagined. Back in January, we were convinced that 2020 would be the year of tranexamic acid, brow lamination and glow-boosters, however many months (and what feels