July 27, 2020 at 05:00AM As I’m now slowly venturing out into London again, I’m building up my collection of face masks so that I have one readily available in all of my handbags. This is an important item for practical purposes. I’m certainly not suggesting it is purely a
Tag: Who What Wear
The 9 Pieces Bringing Me Joy This Week
July 27, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday of the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity-shop treasures. We’re constantly scanning the most stylish online stores so you can feel safe
15 Looks That Prove Chunky Highlights Are the Coolest Hair Trend of 2020
July 27, 2020 at 04:00AM When it comes to switching up my hairstyle, I can get a little shy. In fact, I’ve had the same hairstyle (long, bleached, centre-parted) for nearly 10 years. And what’s really quite funny is that despite the fact my hair has looked the same that
All the Fragrances I Love This Summer Are Affordable
July 26, 2020 at 07:00AM You can never underestimate the power of fragrance. Sweet, woody or zesty notes can transport any individual to a particular memory and boost any mood. The best fragrances linger on the skin and turn heads as you walk down the street. Whilst fragrances are transeasonal,
15 Looks That Prove Chunky Highlights Are the Coolest Hair Trend of 2020
July 26, 2020 at 06:30AM When it comes to switching up my hairstyle, I can get a little shy. In fact, I’ve had the same hairstyle (long, bleached, centre-parted) for nearly 10 years. And what’s really quite funny is that despite the fact my hair has looked the same that
I Practically Collect Candles—Here Are the 8 Brands I’m Currently Burning
July 26, 2020 at 06:07AM My friends and family always tell me that I’m notoriously difficult to buy gifts for, which I adamantly refute. Sure, I’m quite particular about what I bring into my home, the items I add to my wardrobe, and the products I allow into my beauty bag,
6 Pieces From & Other Stories That Are Trending This Month
July 26, 2020 at 06:05AM & Other Stories has been an influencer favourite for quite some time. These days, it’s never a surprise when I scroll through Instagram and tap a photo only to learn the brand has been tagged, yet again, by a woman whose style I admire. From their classic tailored
If You Want to Make Your Beauty Routine More Sustainable, This Is a Good Start
July 26, 2020 at 06:03AM There’s no denying that consumers are becoming more aware of their environmental impact. A report that was published by ZeroWaste in 2018 revealed that 120 billion units of packaging were being produced by the global cosmetics industry year on year. With statistics like that, it’s imperative and
The One Accessory I Wear That Always Gets the Most Comments
July 26, 2020 at 06:00AM This summer it’s all about BSE, aka Big Sunglasses Energy. After a 10-year hiatus, during which the teeny tiny frame reigned supreme, the super-sized ‘70s style has started to creep back into the public’s collective fashion consciousness. This is an accessory predicated on impact, and I am comfortable
I’m Secretly Excited for September So I Can Try This One Autumn Trend
July 26, 2020 at 06:00AM I have spent the majority of this week researching autumn winter 2020 trends, and so have saved hundreds of images of catwalk looks that I think will impact how we get dressed over the next six months. There is one styling trick that is making
I Just Found 19 Stylish Staples at Topshop
July 26, 2020 at 06:00AM When hunting for good basics, Topshop might not be your first point of call, as it’s generally known for its cutting-edge, bright-young-thing appeal. It took me a fair few years to realise that below the surface, it offers an impressive groundwork of stylish staples. And
My Favourite Stylish Women Just Told Me What’s On Their Autumn Wishlists
July 26, 2020 at 06:00AM As I type, the weather outside my window has gone from sunshine to torrential rain in less than an hour. It hasn’t been over 20 degrees in a week and I actually had to put the heating on this past Thursday. Granted, I do live in
6 Outfits That Will Make You Feel Like You’re on Holiday Even If You’re Not
July 25, 2020 at 11:12AM We are living in unprecedented times, and while summers past might have brought with them the yearn to travel and the excitement of planned vacations, this year things are a little more uncertain. Travel is slowly restarting, but many of us won’t have tickets booked to
I Just Cleared Out My Entire Beauty Collection and This Is What I Kept
July 25, 2020 at 06:30AM There are significant perks to being a beauty editor. Getting to play with makeup all day is one, being privy to some of the most well-kept industry secrets is another. The most obvious, however, is the fact that we are constantly surrounded by the latest products. Whether
The “Fake Picnic” Is the Latest Instagram Trend to Blow Up This Summer
July 25, 2020 at 06:10AM No beach? No problem. Fittingly, this summer’s most-liked pictures don’t involve a tropical vacation or set up on the sand, but rather center around something a little closer to home and a lot more accessible. Spoiler alert: iI’s a patch of grass and, optionally, a
This Fabric Makes Summer Outfits Look More Expensive
July 25, 2020 at 06:04AM As someone whose job often includes spotting trends, over the years I’ve developed a pretty keen eye for looking at the finer details. From the way a top is cut to the precise print that is currently pervading Instagram, when it comes to emerging styles
One of the Coolest Minimalist Brands Has Just Dropped the Perfect Capsule
July 25, 2020 at 06:00AM If you’re a dedicated Who What Wear reader, you’ll know that we’re a big fan of the fashion capsule, aka a more concise way to organise your wardrobe to ensure you get the most out of your purchases. This doesn’t, however, mean having to settle
Every Celebrity I Follow Is Sticking to These Swimwear Trends
July 25, 2020 at 06:00AM Celebrities really aren’t like us. And this is particularly evident by their options for where they spend their summer. While we’re blowing up hastily-purchased Argos paddling pools to cool off for the one hot day we get in the UK, they have olympic-sized pools in
I’m a Modern Mystic—Here’s How I’ve Been Making My Skin Routine More Mindful
July 25, 2020 at 06:00AM I might be a spiritual guide, meditation teacher and tarot reader, but I know just how hard it can be to make time for self-care. With work deadlines, new TV to binge and hectic social lives (even if they’re only via outside spaces and FaceTime right now),
These Are the 4 Biggest Trainer Trends of 2020 So Far
July 25, 2020 at 06:00AM At the end of 2019 I spoke to some leading trainer experts, including Diadora CEO, Enrico Polegato as well as Nia Jones, co-founder and creative director of new sustainable sneaker brand Good News, on what kind of sneakers we’d see everywhere in 2020. Before this year, trainer trends
The Amazing High-Street Pieces We Want to Buy This Month
July 25, 2020 at 05:54AM The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands
This Under-ÂŁ15 Skincare Brand Will Change the Way You See Your Skin
July 24, 2020 at 05:07PM It often takes a minute for beauty to catch up with conversations that have been circling in social media communities. Skin-acceptance and skin-positivity movements have been making their way around for a while, but no brand has really been able to capture that in an authentic way.
Unravelling Fashion, Beauty and Trauma in I May Destroy You
July 24, 2020 at 01:00PM Beautiful art can arise from the ugliest circumstances. No matter the medium, creators have channeled their trauma into healing through music, dance, poetry, painting and, of course, film and television. Thundering into the collective consciousness of our current stay-at-home culture is the BBC series I May
20 Summer Midi Skirts That You’ll Wear All Year Round
July 24, 2020 at 11:00AM Yawn if you must, but fashion editors love pieces that are versatile. Especially right now, with an emphasis on ensuring our wardrobes are as sustainable as possible and tightening our budgets, we want our hero items to go that extra mile. One such item for me is the midi skirt.
People Don’t Believe My Mom Is 71—Here Are 8 Anti-Ageing Serums She Uses
July 24, 2020 at 06:30AM Six years ago, my family experienced a huge scare when my then 65-year-old mom was rushed to the ER in order to receive an emergency cardioversion—aka a medical paddle used to restart her heart. The day before the trip to the emergency room, we’d been
This Is How 3 Influencers Are Styling the New Who What Wear Collection
July 24, 2020 at 06:08AM Who What Wear launched its second collection—featuring bright colours, on-trend prints and enviably cool silhouettes—on Zalando this month. The range is filled with versatile pieces that will see you through summer, from statement-making puff-sleeve tops to polka-dot midi dresses and silky slip skirts. While two of our
Harvey Nichols’s Summer Sale Includes So Many of This Season’s It Items
July 24, 2020 at 06:06AM As the summer sales have been running for a few weeks now, it would be easy to assume that much of the best items have already been snapped up. To the contrary, there are still many lust-worthy products available from the industry’s buzziest brands, particularly when it
I’m Already Planning My Autumn Capsule Wardrobe—Here’s What’s on My List
July 24, 2020 at 06:00AM I’ve always felt my best in the cocooning layers of autumn—think chunky jumpers, heeled boots and tailored coats—so the warmer months are always a bit of a struggle for me style-wise. I resent buying overtly summery pieces that I’ll only wear for max two months of the year (this
I’m Already Planning My Autumn Capsule Wardrobe—Here’s What’s on My List
July 24, 2020 at 06:00AM I’ve always felt my best in the cocooning layers of autumn—think chunky jumpers, heeled boots and tailored coats—so the warmer months are always a bit of a struggle for me style-wise. I resent buying overtly summery pieces that I’ll only wear for max two months of the year (this
These Feel-Good Summer Printed Dresses Are Pure Joy
July 24, 2020 at 06:00AM Despite not being much of a dress person, I find that every time I put on a printed frock, there’s a sort of strange fashion alchemy that occurs. No longer am I just a slipper-clad working-from-homer stuck in a never-ending cycle of moving from desk to fridge to sofa. Rather,