May 08, 2020 at 05:00AM We know, dear readers, you’re into what the stylish ladies over in France are wearing, and so am I. French girls have it down: Their style is effortlessly cool, basic but not boring, and unconventional yet refined, which is why we look to them on the
Tag: Who What Wear
When It Comes to Comfy Clothes, I Think This Brand Does It Best
May 07, 2020 at 02:00PM I’m not really a joggers and T-shirt kind of girl, but there is one brand that might change my mind on tracksuits—American Vintage. The basics brand manages to do the seemingly impossible and make jersey jogging bottoms look pretty, by using soft confectionary pastels and fabrics
I’m 45, and These Beauty Products Make My Skin Glow Like Crazy
May 07, 2020 at 10:30AM A decade ago, the term ageing was practically a swear word. To ask a woman her age was (and, who knows, still might be) among the most tasteless questions anyone could utter. We’ve come a long way since then, but the truth is that our
Your Guide to the Key Trends for Spring/Summer 2020
May 06, 2020 at 07:00PM In this new decade, throwaway trends are becoming increasingly passé, and we are all looking for clothes that will have a lasting impact within a capsule wardrobe. The spring summer 2020 runways were notably more commercial than usual, with a focus on classic legacy buys rather
These Are the Best Face Masks, According to Those in the Know
May 07, 2020 at 06:30AM A great face mask can cure all your skin needs. Dry and dehydrated? Feeling a bit jaded and dull from lack of vitamin D? Simply in need of five minutes of self-care? Nothing beats a Sunday-evening face mask moment to tackle any of the above.
This Is the Best-Selling Serum in French Pharmacies
May 07, 2020 at 06:30AM Finding a beauty product you love is a double-edged sword: On the one hand, it’s a relief to find something that works for you, but on the other, you realise your obsession will cost you a pretty penny over the years. Several years ago, I
I’m a Minidress Enthusiast—Here Are 23 I Have on My Wish List
May 07, 2020 at 06:05AM While I’m not a particularly religious person, I do wholeheartedly believe in the power of the fashion gods. After all, what else could explain the miracle of instances like finding the perfect dress that fits like a glove and just happens to be on sale?
The Unlikely Place I Go to for Affordable Vintage Online
May 07, 2020 at 06:00AM It’s very easy for us as fashion editors to bang on about the importance of shopping sustainably and buying vintage, and while we stand by this sentiment, we also understand that the elevated price tag—and even the elevated time commitment—that comes with investing in such items
The 5 Weird and Wonderful Ways People Are Dressing Through Lockdown
May 07, 2020 at 06:00AM The fashion designer Elsa Schiaparelli famously said, “In difficult times, fashion is always outrageous.” and while this might feel out of step with the normcore loungewear that has been proliferating on social media this month, there has also been a growing fashion-based backlash that Schiaparelli
French Fashion: 10 Secrets to Dressing Like the World’s Chicest Women
May 07, 2020 at 04:45AM French fashion may be mysterious and masterful, but it’s not entirely unattainable. The women of this highly chic country are forever at the top of the tree when it comes to effortlessness—no other nation could possibly contend for the title. But as well as adopting their
Rosie Huntington-Whiteley Just Introduced Us to the Coolest Minimalist Brand
May 06, 2020 at 12:23PM Here at Who What Wear, we monitor Rosie Huntington-Whiteley’s style very closely. Whether she’s championing the latest bodysuit by Khaite, or expertly pairing her must-have Bottega Veneta mules alongside the brand’s sellout clutch, you can guarantee we know (and have probably written an article) about
Adele’s Birthday Dress Is From the Coolest Under-the-Radar Brand
May 06, 2020 at 11:00AM Fair play to Adele, she doesn’t often use social media and post much about her life but when she does, boy do we notice. Just a mere six hours ago the singer shared a picture celebrating her birthday (it was yesterday) and wore one of
This Is How to Do an Expert-Approved Manicure at Home
May 06, 2020 at 10:30AM I’m not sure about you, but my nails are not in a good way right now. My hands are dry, my cuticles are rock hard, and the nail snags are out of control. All in all, it’s safe to say they need some real help. If
I’ve Spent Hours Hunting Down the Best Sustainable Buys for Every Budget
May 06, 2020 at 07:00AM Sustainability is on the minds of everyone in fashion right now. For most of us, our consideration of where and how our clothes are made has only been heightened by the COVID-19 pandemic. In March, the fashion industry was completely turned on its head. Last month, it was
We’re Beauty Editors, and These Are the Products We Actually Buy
May 06, 2020 at 06:30AM As a beauty editor, I receive a lot of beauty products for free. It’s kind of part of the job. In order to keep up with the constantly growing market, it’s really important to have as much experience with a large variety of products as
How To Cut Your Own Hair at Home According to a Hollywood Hair Stylist
May 06, 2020 at 06:30AM Before we get into this, we want to make one thing very clear: If you can avoid cutting your hair during this time, please do. It really doesn’t matter how many times you have seen your hairdresser do it, in normal circumstances, giving yourself an
Trust Monikh—the 3 Summer Buys Our Girl Is Loving This Week
May 06, 2020 at 06:28AM There are hundreds of thousands of influencers in the social ether, but only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest
The Classic Dress Style That Has Won Our Editors Over
May 06, 2020 at 06:24AM Love dresses? Then you’ve come to the right place. It seems there’s a new contender for best summer frock, and it’s not of the floral variety. According to Instagram—and the majority of team Who What Wear right now—the print set to knock flowery dresses off
19 Products That Give Back—From T-Shirts to Holly Willoughby’s Knit
May 06, 2020 at 06:14AM In the midst of the COVID-19 global crisis, it is always heart-warming to see the people, brands and companies that step forward in an effort to help make a difference. Whether it be doctors coming out of retirement to support the NHS or friendly local neighbours
Trust Me—This Little-Known High-Street Brand Is Worth a Browse
May 06, 2020 at 06:00AM Back in 2019 (or, as it feels in my mind, 100 lifetimes ago), I made a trip to John Lewis & Partners for one of my Joy of Shopping series. It’s a time-honoured favourite of the British high street—a sort of reliable aunt you can turn
I Clean Out My Closet Twice a Month, But I Never Get Rid of These 8 Things
May 06, 2020 at 05:10AM I’ve always been big on cleaning out my closet and decluttering my space in general, but as we recently discussed, I’ve been on even more of a kick lately due to the extensive amount of time I’ve been spending at home. However, sharing some of the items
Gwyneth Wore This Item Almost Every Day in the ’90s—Now It’s Back
May 05, 2020 at 06:16PM I may have been born at the tail end of the ’80s, but I still consider myself to be a ’90s child. I wore floral leggings with oversize T-shirts, tied my hair with a rainbow of scrunchies, and donned my light-up trainers with pride. Of
We Found All the Best Spring Dresses From & Other Stories, COS, H&M and More
May 05, 2020 at 06:34AM Over the last week, I have completely revised my at-home outfit strategy. While originally starting my work-from-home period in a mixture of joggers, leggings and various athletic-wear pieces, I have now changed trajectory, deciding daily to opt for a combination of comfy midi dresses and flowing slip skirts.
25 Instagram-Famous Beauty Products That Are Actually Worth the Hype
May 05, 2020 at 06:30AM In times like these, keeping on top of what’s new in beauty can seem a little bit tricky. All of the big advertising campaigns that we usually rely on to keep us in the loop are on hold, and new products seem to be trickling
If You Miss Handbags, Here Are 9 to Put a Smile on Your Face
May 05, 2020 at 06:06AM This might seem like a really odd statement to be writing on a fashion website, but I have to admit I miss handbags. Like a lot. Since London went into a full lockdown the last week of March, I haven’t used a single one, and while
20 (Actually Cool) Craft Kits to Do This Bank Holiday
May 05, 2020 at 06:00AM At the beginning of this year, if you had told me I would be including a crochet kit and a jigsaw in one of my Who What Wear shopping stories, I wouldn’t have believed you. But not much of 2020 has gone as we all would
5 Ways To Wear a Tank Top and Still Look Polished
May 05, 2020 Dressing over the course of the last few weeks has had an interesting effect on the way we see our wardrobes, specifically it has highlighted which pieces are the most versatile and hard-working, and which are not. Interestingly, the tank top has emerged as one of the
I’ll Be Living In These 8 Staples While I Work From Home
May 04, 2020 at 03:00PM Apologies if you’re seasoned in working from home, but for many of us, the next few weeks and months will probably be about creating a good routine. To me, a big part of this will be finding outfits that do two things: firstly, make us feel comfortable, and secondly, make
This Dress Is At The Top Of Every Who What Wear Editor’s Wish List
May 04, 2020 at 02:30PM It doesn’t happen too regularly, but every so often, an item is released that is so good, practically everyone in our editorial team has it on their wish list. Despite the fact we all have quite different personal styles, aesthetics and even body shapes, every few
I Tried Over 50 Concealers—These Are the Only Ones I’d Recommend
May 04, 2020 at 02:02PM For me, there’s only one beauty product that I consider truly worthy of desert-island status: concealer. If I woke up one day and my entire beauty stash had disappeared (presumably stolen by a burglar with an eye for premium foundation and eye shadow), then concealer