May 04, 2020 at 06:20AM These are strange times, and fashion, of course, must take a backseat to the more important news that is going on in the world. But there is a different role that looking at pretty pictures provides: momentary escapism and distraction. Right now, that is what
Tag: Who What Wear
13 Pieces Destined for Cult Status This Summer
May 04, 2020 at 06:02AM We all know the feeling when you set your heart on a particular piece and find it’s sold out when you finally get around to buying it. This happened to me last summer with a number of items I’d earmarked to invest in for a late holiday. To be honest,
I’m a Picky Zara Shopper, and This Is What I’d Buy There for Spring
May 04, 2020 at 05:10AM You’re probably wondering what being a picky Zara shopper even means, so I’ll explain. While I love Zara as much as the next girl, when I shop there, I do my best to use as discerning an eye as I would have if everything there were
The 9 Pieces That Caught My Eye This Week
May 04, 2020 at 05:00AM We created What to Buy Now to bring you a concise edit every Monday on the items we really love—from the high street, designer labels, vintage gems you can buy online and even charity shop treasures. We’re constantly scanning the most stylish online stores so you can feel
4 Products Sienna Miller Swears By for Glowing Skin
May 03, 2020 at 03:00PM When it comes to classic pairings (I’m talking tea and biscuits or boots and dresses), I’d argue that celebrities and glowing skin are pretty high on the power-couple scale. Let’s face it—you rarely see an A-lister step foot outside the house without a majorly luminous
I’ve Worked in Fashion for 9 Years, and These Are the Brands I Truly Champion
May 03, 2020 at 07:15AM As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, and so every month, I update this story with the pieces that have caught my eye or that I have saved to my wish list. This year
I Think This Is the Coolest French Brand—and It’s Affordable
May 03, 2020 at 07:00AM Hi, I’m a fashion journalist, and I’m a total clichĂ©. My offence? I really, really love French fashion brands. Of course, there are the greats such as Chanel, Saint Laurent, Hermès, Celine and Dior that will always be the dream to own and wear. But it’s not just
This Pretty Top Will Always Be a Summer Staple
May 03, 2020 at 06:06AM There are some items that just embody the season they are created for. A woollen cable-knit jumper is the ultimate winter staple, while a floral wrap dress practically screams spring. Where summer is concerned, there are few things that represent the season quite like a tasteful cropped puff-sleeve
These Are the Top-Selling Beauty Products of 2020 So Far
May 03, 2020 at 06:00AM There’s no denying it: We love getting a cheeky insight into other people’s beauty bags, and we have an inkling that you do too. After all, every day on Instagram, hundreds of “What’s in my makeup bag?” videos get posted and garner thousands of views.
16 Colourful Outfits I Have Really Loved This Month
May 03, 2020 at 06:00AM In difficult times fashion can seem a little trivial and is hardly high on anyone’s list of priorities. In the first few weeks of staying at home, many of us lived in comfortable basics, and stopped getting dressed properly. You’ve got to do what helps you through
The Unexpected Place I’m Getting All of My Outfit Inspo From This Summer
May 03, 2020 at 05:00AM While it is certainly low on the priority list right now, as a fashion editor, there is something a little sad about not being able to stroll along the streets of London and add to my mental portfolio of outfit inspiration via the well-dressed individuals that pass me
These Are Genuinely Great Lingerie Brands for Bigger Busts
May 02, 2020 at 11:00AM Rihanna is brilliant, isn’t she? She’s consistently delivered us hit songs (seriously, drop the new album already), but then in 2017, she launched Fenty, her own beauty line that caters to a wide range of skin tones in an industry that often falls short. But, not content with
We Asked an Expert How to Trim Your Own Fringe—You Can Thank Us Later
May 02, 2020 at 09:00AM When we asked you what you wanted to read during this time, a lot of you reached out to us requesting at-home beauty routines and expert guides on how to get those salon-level treatments from the comfort of your own home. One particular request we’ve seen coming
The Biggest Sandal Trend From 2019 Is Still Going Strong
May 02, 2020 at 08:00AM Despite the fact we’re not spending much time outside, many of us will still be thinking about the gaps in our summer wardrobes. It pays to start with sandals, as many of us choose to invest in one new pair a year. Last year, it was
I Just Found an Almost-Exact Copy of Carrie Bradshaw’s Naked Dress
May 02, 2020 at 07:00AM I never forget a good dress—fictional or real life. One such frock that will forever be permanently imprinted on my brain is the naked dress Carrie Bradshaw wears for her first date with Big in Sex and the City (season one, episode six). For the
19 Outfits I Have Really Loved This Week
May 02, 2020 at 06:13AM While this certainly isn’t the way any of us expected spring 2020 to unfold, I take comfort in the fact that, together, we’re all making significant efforts to work from home where we are able to and remain indoors. But that doesn’t mean you need to
I Just Found 25 Amazing Second-Hand Designer Buys, and They’re All Under ÂŁ300
May 02, 2020 at 06:00AM Second-hand-clothes shopping has long been a pastime of fashion enthusiasts and budgeting students everywhere. It is one of those hobbies that have always had a certain level of mystique and exclusivity, as it requires many hours of rummaging, an eye that can spot a winner among a tightly packed
I Wear a Black Tee Every Day—Here Are My 5 Favourites
May 02, 2020 at 05:00AM There are a few wardrobe essentials I rely on more than others to create my signature looks. Yep, a black T-shirt is one of said items. I legit wear a tee every single day as the base layer to my casual and even dressed-up outfits. My standard
This Sandal Trend Is Everywhere This Year
May 01, 2020 at 04:10PM There are certain sandal trends that remain constant—among them leather slides, two-strap black leather, and sturdy Birkenstocks at the beach. However, one of 2020’s top sandal trends is a bit more left-field. This season, practically all of the key sandals feature an angular square toe. By Far and
I Spent an Hour With VB’s Brow Expert—Here’s Everything I Learned
May 01, 2020 at 11:05AM When it comes to eyebrows, there’s one woman in the beauty industry who has become synonymous with perfect arches: Anastasia Soare. She’s the lady who started our worldwide obsession with brows. Yes, before Soare launched her eponymous brand Anastasia Beverly Hills with a flagship L.A.
This Cult Brand Just Created the Prettiest Dresses On the High Street
May 01, 2020 at 10:00AM There are dresses and then there are Mother of Pearl dresses. The sustainable British label was created by Amy Powney and has been a hit amongst the fashion crowd for good reason—the dresses are often flowing, romantic pieces that are as classic as they are contemporary.
This Is the Ideal Throw-On Dress for Summer 2020
May 01, 2020 at 07:00AM I love my life being made easier. I mean, who doesn’t? And right now with everything going on, there are a couple of things that make me feel like I’m a bit more in control: i) having a tidy desk and ii) getting dressed in actual clothes
The One Product Dermatologists Wish Everyone Would Start Using
May 01, 2020 at 06:30AM I’ve always been into my skincare. (Ask any girl with hormonal acne and I’m sure she’ll tell you the same). The desire to find that one wonder product started in my teenage years, where I’d spend hours lusting over the just-launched cleansers and shiny posts of moisturisers in
The Complete Capsule: 9 Summer Essentials to Carry You Through Till Autumn
May 01, 2020 at 06:08AM Is it too early to start thinking about our summer wardrobes? Personally, I think not. Considering we’ll all be spending much of spring indoors, our summer wardrobes seem to potentially represent a light at the end of the tunnel right now. So what will we
The 4 Outfits Carrie Bradshaw Would Wear If She Were Working From Home in 2020
May 01, 2020 at 06:00AM She spent many a morning tapping away at her laptop; pontificating on the meaning of love, men, and Manolo Blahniks; mooching ’round her flat in boxer shorts; cradling a cup of coffee; and gazing blankly out the window. Yes, I have no doubt that Carrie Bradshaw would be well-versed in the art of
Nike Socks, Bras and Shorts Have Quickly Become Sought-After Fashion Items
April 30, 2020 at 09:00PM Four times a year Lyst, the global fashion search engine, releases a list of the most popular brands and items on the planet, and its Q1 report has been significantly impacted by our shift in lifestyles. Nike has gone from the 12th most powerful brand, to
Hands Down, These Are the Best-Dressed TV Characters Right Now
April 30, 2020 at 06:04PM I am not ashamed to admit that I watch a lot of TV. I’d like to say it’s because I’ve got a small child, so don’t get out much, but really I’m the Augustus Gloop of watching the telly. I can watch it well into
Summer is Fast Approaching, Here’s the Best Sun Creams for Just About Everything
April 30, 2020 at 06:30AM You want a healthy-looking tan, it’s cool, I get it. Trust me, I really do understand where you’re coming from. I also know that it’s probably not something you’re keen for everyone to know because admitting that you like spending time in the sun seems
How to Give Yourself the Ultimate At-Home Pedicure
April 30, 2020 at 06:30AM If there is one thing that I have learned about myself during this period of social distancing, it’s that I really don’t take enough care of myself. As a beauty editor, this can be a hard thing to admit. You see, I do actually dedicate
How French Women Are Dressing for Their Living Rooms in Lockdown
April 30, 2020 at 06:17AM French women have a reputation for being inimitably stylish. After all, why else would their clothing choices, beauty routines and haircare secrets be analysed and emulated the world over? With the new normal resulting in us all staying home more than ever before, our daily clothing choices