July 29, 2021 at 06:15AM As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or
Tag: Whowhatwear
Katie Holmes Just Swapped Her Favourite Baggy Jeans for This Trend Instead
July 29, 2021 at 06:13AM Katie Holmes, queen of low-key trends, just wore a high-key trend in a very low-key way. And this is why everyone is obsessed with what she wears. She doesn’t try too hard, yet she can pull off almost anything. The trend in question is cut-outs, and they’re
9 Trends Zara Has Gotten So, So Right This Season
July 29, 2021 at 06:14AM When we need a quick wardrobe refresh—something to reignite our fashion fire and make getting dressed exciting again—we know just where to turn: Zara. Always one of the first brands to pinpoint the season’s top looks, Zara is known for starting trends, not merely following them.
9 Perfect Outfits to Wear in 15-Degree Weather
July 29, 2021 at 06:10AM Given the glorious weather most of the country has been enjoying lately, it’s hard to imagine it being any other way—at least for the next month or so. But we all know how quickly temperatures can drop here in the UK, so it never fails
The 12 Dresses That Have Our Seal of Approval This Summer
July 29, 2021 at 06:09AM When it comes to summer purchases, pretty dresses rank high on our wish list. There’s just something about slipping into a frock that makes you feel instantly fabulous. Incredibly easy to style—all you need is a couple of key accessories or, for days spent indoors, your slippers—a
6 Hairstyles That Make Thin Hair Look Instantly Thicker
July 29, 2021 at 06:00AM While trending haircuts come and go and certain hair colours feel more seasonal than others, there’s a certain hairstyle that people search for all-year-round: the best one for thin hair. Sure, it’s vague, but it’s undeniable that our quest for thicker-looking hair is timeless. And between seeking out the best strand-boosting products to the colours that actually look
As a Black Woman I Always Avoided Tan Drops, Until I Tried These Ones
July 29, 2021 at 06:00AM I’ve never been one to shy away from a viral beauty trend. From buzzy throwbacks like cracking nail varnish (2012, you called?) and burgundy lipsticks to more recent trends like contouring and glass skin, I’m always up for experimenting. However, there’s one beauty trend that up
4 Simple Outfit Pairings That Make an Immediate Impact
July 29, 2021 at 06:00AM Coco Chanel famously said, “Before you leave the house, look in the mirror and take one thing off.” While I don’t think this dictum is applicable in every situation (sometimes more is undoubtedly more), I do think that, on the whole, simplicity is the key
These 15 Strapless Bras Have the Best Reviews and Sell Like Crazy
July 29, 2021 at 05:27AM If you’ve ever worn a strapless bra, you’ll know that finding one that doesn’t slip down as soon as you put it on is a skill. When you find The One, you should share the news with people worldwide to save them the hassle of beginning their search.
5 Autumn Trends Who What Wear Editors Are Very Into This Season
July 29, 2021 at 05:00AM Although we’re still in the middle of summer, our attention has already been zeroing in on the autumn collections and all the inspiring trends about to enter the spotlight. When a change in seasons is imminent, many of us on the team sort through our wardrobe to identify those
The Sell-Out Top of the Summer is Finally Back in Stock
July 28, 2021 at 12:42PM Typically, we have to do a bit of digging before we stumble across a trending item in its early stages of fame, especially when it’s a specific design from a specific brand. However, over the last few weeks, we haven’t had to look very hard to notice that a certain short-sleeved
Autumn/Winter 2021 Trends: The Only Fashion Looks You Need to Know
July 28, 2021 at 11:51AM The Who What Wear take on autumn/winter 2021’s top fashion trends has been curated just like any other season: it is, has been and always will be entirely grounded in what you’re going to want to wear. You can consider this is your ultimate edit and a
EmRata’s Jaw-Dropping Mermaid Bikini Is Already Going Viral
July 28, 2021 at 08:00AM Happy birthday, Emily Ratajkowski! The model turned 30 years old earlier this summer. She celebrated the milestone occasion in true EmRata fashion: by wearing a jaw-dropping bikini on the beach. She wore a seashell top from Versace’s ocean-themed S/S 21 collection, which was rife with motifs such as starfish, coral, shells, fish, and
Everyone I Know With Amazing Skin Uses This One Scientific Product
July 28, 2021 at 08:00AM From bakuchiol to CBD, 2021 has already seen it’s fair share of trending skincare ingredients, and I’ve tried them all. From overcoming my resistance to retinol to embracing a more pared-back approach to my skincare routine, I love experimenting to work out which ingredients are truly worth putting on my skin. There’s
We’re in Our 50s, Have Tried a Ton of Basics, and Now Rely on These 8 Easy Items
July 28, 2021 at 08:00AM Janet Gunn is the inspiring influencer behind The Grateful Gardenia. Originally from Texas, the 58-year-old style guru is now settled in Los Angeles with her husband, son, and dog Buster. She’s worked as a Dallas Cowboys cheerleader, flight attendant, actor, jewellery designer, and beyond. In other
A 54-Year-Old Shares 7 Beauty Products That Make Her Look 10 Years Younger
July 28, 2021 at 08:00AM Melissa Meyers is a Los Angeles–based influencer with a focus on beauty, style, travel, and wellness. Her blog, The Glow Girl, aims to empower women to embrace the best version of themselves, age gracefully, and cultivate a glow from the inside out. She also happens
Zoë Kravitz Keeps Wearing This Basic Summer Outfit, and It Works Every Time
July 28, 2021 at 06:30AM Hats off to ZoĂ« Kravitz. While she doesn’t often get spotted out and about, when she does show up every now and again, she manages to wow us, even with the plainest of outfits. What’s her secret? Well, dear reader, it all comes down to this: simplicity.
This Major Classic Trend Is Going to Dominate the Next Six Months
July 28, 2021 at 06:18AM A few weeks ago, I was seeking fashion advice from our Facebook shopping group So… Should I Buy This? in relation to a leopard-print jacket I was contemplating buying. The response was overwhelmingly positive: Some readers even insisted that leopard print is a neutral and, as such, a wardrobe
This Brand Is Making Me Think About My Autumn Wardrobe Right Now
July 28, 2021 at 06:15AM Living in the moment is something we’ve all had to become accustomed to, which has proven difficult for habitual planners, like me, who like to know precisely what they’re doing—and, inevitably, what they’ll be wearing—ahead of time. But now, as our lives continue to open
This Key Accessory Will Make Everything You Own Look Designer
July 28, 2021 at 06:08AM In the pursuit of making your outfits look cooler, there’s something you really ought to know. You don’t have to invest in a haul of new clothes to make them so. In fact, the secret to adding instant polish, attitude and elevation to your ensembles
I’m 5’1″—Here Are All the Petite Summer Dresses I Have on My Wish List
July 28, 2021 at 06:06AM It’s not easy being petite. For all the money you spend on clothes, often you have to then fork out even more for alterations. Hemlines are too long, billowing sleeves have too much excess fabric, and don’t even get me started at waistlines that usually end up
I Switched to Gel Skincare and My Skin Has Never Looked So Good
July 28, 2021 at 06:00AM Having combination skin can be a real minefield when it comes to picking your skincare. Should you seek out products that dial down the oiliness or alleviate the dryness? If you focus on one, will you exacerbate the other? Luckily, last winter it seemed that I finally
18 Easy Outfit Ideas I’m Wearing on Rotation This Summer
July 28, 2021 at 06:06AM What is it about easy outfit ideas that are just so hard to come by? Perhaps it’s when we get swayed by trends or simply have too many options in a bursting wardrobe to think clearly (see our ways to clear out a wardrobe if
18 Easy Outfit Ideas I’m Wearing on Rotation This Summer
July 28, 2021 at 06:06AM What is it about easy outfit ideas that are just so hard to come by? Perhaps it’s when we get swayed by trends or simply have too many options in a bursting wardrobe to think clearly (see our ways to clear out a wardrobe if
I Switched to Gel Skincare and My Skin Has Never Looked So Good
July 28, 2021 at 06:00AM Having combination skin can be a real minefield when it comes to picking your skincare. Should you seek out products that dial down the oiliness or alleviate the dryness? If you focus on one, will you exacerbate the other? Luckily, last winter it seemed that I finally
The Classic Makeup Products That Over-50 French Women Swear By
July 28, 2021 at 06:00AM Ah, the French. Our obsession with the styleaesthetic of French women is well documented here on Who What Wear. Mainly because French women are known for their classic, effortless beauty and fashion vibes. They stick with the simple, chic things they know while remaining perfectly blasĂ© about what’s cool
The Classic Makeup Products That Over-50 French Women Swear By
July 28, 2021 at 06:00AM Ah, the French. Our obsession with the styleaesthetic of French women is well documented here on Who What Wear. Mainly because French women are known for their classic, effortless beauty and fashion vibes. They stick with the simple, chic things they know while remaining perfectly blasĂ© about what’s cool
I’ve Analysed Everything, and These 30 High-Street Buys Look the Most Expensive
July 28, 2021 at 06:00AM How do you find expensive-looking summer buys on the high street? After working in fashion for quite some time, I have an instinct for determining what affordable pieces could pass off as designer. But there are definitely a few boxes that need ticking to ensure that they look as
I’ve Analysed Everything, and These 30 High-Street Buys Look the Most Expensive
July 28, 2021 at 06:00AM How do you find expensive-looking summer buys on the high street? After working in fashion for quite some time, I have an instinct for determining what affordable pieces could pass off as designer. But there are definitely a few boxes that need ticking to ensure that they look as
These 4 Items Kept Me Looking Like Myself During My Pregnancy
July 28, 2021 at 05:21AM ChloĂ© Pierre is the London-based entrepreneur, digital marketing expert, author and influencer who founded wellness platform Thy.self with the aim to diversify a space that hadn’t previously resonated with her. Pierre’s debut book, Take Care: The Black Women’s Guide to Wellness, is now available for preorder ahead of its launch next year, and she’s