December 28, 2021 at 08:14PM
For some, the past 18 months or so has proven to be a good time to invest in the kind of wardrobe additions that you’ll not only enjoy wearing right away, but that you’ll also love forever. With disposable income re-routing from holidays or dinners out to considered fashion and accessory purchases, there has been a noticeable rise reported by many luxury brands and e-tailers in categories such as leather-goods, fine jewellery and watches. And the tail-end of 2021 has seen quite the peak in the latter two: According to shopping app LYST, over the past three months, there has been “a rise in searches for gold fine jewellery; they’re currently up 23% month-on-month. Although necklaces and earrings are the most popular categories at the moment, searches for Cartier’s bracelets have increased 26% since the start of October.”
Our desire to cherry pick pieces that speak to our personalities and that we will always adore and cherish is stronger than ever. NET-A-PORTER’s Senior Market Editor, Libby Page says, "Customers have been looking for truly special, timeless investment pieces that can be treasured for the long-term. They want pieces they can ‘buy now and wear forever’… Chain necklaces, heritage watches by the likes of Cartier and Hermès, signet rings, zodiac pendants by Foundrae and delicate hoops earrings by the likes of Jessica McCormack are pieces that have that personal touch and can be worn every day.”
It hasn’t been plain sailing for all parts of the jewellery sector since the start of the pandemic. In fact, according to McKinsey, “a global industry with combined annual sales of over $329 billion in 2019, fine jewellery ($280 billion) and watches ($49 billion) are highly significant industries in terms of their contribution to global business. The fine jewellery and watch industries suffered revenue declines of 10 to 15 and 25 to 30 percent respectively”. At a legacy brand level many companies didn’t have the digital infrastructure to support online-only sales and so, in stepped other, more nimble, independent, demi-fine brands who could pivot quickly and decisively. Many of these reported triple figured growth as we, the consumer looked for ways to jazz up our looks whilst we were all stuck at home.
I’ve spoken to the experts including buyers, designers and retailers for their breakdown of what we were all buying in 2021 across watches, fine and demi-fine jewellery, because these bubbling-up trends are all solid indicators of what will still be going strong for 2022. So, here are the 7 luxury jewellery and watch trends you need to look out for…
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Author Lucy Delius | Whowhatwear
Selected by CWC
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