Some words in beauty are considered dirty. In the UK, where our beauty products are heavily regulated to ensure they meet stringent health and safety standards, marketing terms such as clean and toxic-free make most beauty experts turn their noses up. As a result, there’s a whole load of results-driven beauty buffs out there who don’t want to give such products the time of day.
One word that all too often gets lumped together with beauty’s “dirty” terms is vegan. The reason? Because many of the things that beauty marketing experts deem “unclean” also make the products not suitable for vegans. As a result, it often feels as though beauty products can’t be vegan without also being branded “clean,” leaving those who want hardworking, efficacious, science-backed skincare products that are also vegan feeling left behind.
Because the truth is vegan-friendly beauty products serve a far greater purpose and have quantifiable benefits. At surface level, being vegan-friendly shows the product is suitable for those who only want to use skincare products that don’t contain animal products. When you delve deeper, though, it can also give some suggestion of the eco-footprint of the product, as well as the brand’s animal rights beliefs.
And if you ask us, we don’t think it’s fair for all vegan-friendly skincare products to fall into a category that is tarnished by the industry as being less effective. In fact, there are a whole bunch of vegan skincare products out there that deliver seriously impressive results.
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