Kate Middleton Just Wore the One Dress Brand We Are Obsessed With

April 24, 2020 at 01:48PM

In the ’90s, Ghost was one of the first places you’d visit when looking for a new dress, as its silky slip dresses were the height of cool. However, the brand gradually became seen as a destination for pastel bridesmaid frocks and occasion-wear only. But Ghost has become cool again over the past year or so, thanks to a reboot of its button-front tea dresses and silky midi dresses. And our team, like the many influencers we follow on Instagram, are all in agreement that this is now one of the very best places to snap up a quality dress in 2020.


And it turns out Kate Middleton also agrees, as yesterday she wore a blue floral £90 Marley dress to stand outside her home with the family and clap for our carers. This clip was shown on The Big Night In on BBC, and unsurprisingly the dress almost instantly sold out. Kate’s dress is in a powdery blue shade, and the rest of the family is also wearing blue, which feels like a deliberate nod to the colour of the NHS. 

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Ghost has repositioned itself as one of those labels you see all over your Instagram feeds. The dresses all have a similar aesthetic, with midi lengths, bold floral prints and a use of vibrant colours. Keep scrolling to see how our team and influencers share their own Ghost pieces; then shop our edit of the best ones.

Style Notes: Who What Wear’s Hannah wears the gorgeous satin Ayla dress. Match your accessories to the colour palette for an instant win. 

Style Notes: Who What Wear’s Emma makes a statement in the leopard Meryl dress and keeps it classic with Veja  trainers.

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Style Notes: The Danielle dress is the do-it-all dress that is guaranteed to get everyone asking where you got it from. 

Style Notes: Let the neck tie on the Ayla dress hang loose and stick to minimal accessories for daytime just like Harriet. 


Style Notes: Alexis plays down the Su dress with trainers and an oversized blazer. The blue star print frock also comes in navy and pink.

Next up, see our guide to the key trends for spring summer 2020. 

Author Emma Spedding | Whowhatwear
Selected by CWC